Coors Recycles(R) Teams Up With Recyclebank(R) to Give Green When People Go Green

Coors Recycles(R) Teams Up With Recyclebank(R) to Give Green When People Go 
Two Pioneers in Recycling Unite to Reward Consumers for Their
Environmental Efforts 
CHICAGO, IL -- (Marketwire) -- 02/06/13 --  Coors Brewing Company,
inventor of the first 100 percent recyclable aluminum can, today
kicked off its latest sustainability initiative by announcing a
partnership with Recyclebank(R), the company that rewards people for
taking every day green actions with discounts and deals. The program,
Coors Recycles(R), will support the Recyclebank mission to promote
environmentally conscious waste disposal through a monetary
contribution and special packaging. 
A portion of select Coors Light and Coors Banquet packages sold now
through March 31, 2013, helps fund a contribution of up to $250,000
from Coors Recycles to Recyclebank. Recyclebank is using these funds,
in part, to build a national online campaign to educate consumers
about the benefits of aluminum recycling and reward them for their
engagement. Purchasers should look for the Coors Recycles logo and
messaging on specially-marked packages to participate. 
"We're proud that Coors Brewing Company invented the first 100
percent recyclable all-aluminum can in 1959," said Pete Coors,
MillerCoors chairman of the board. "The Coors Recycles program aims
to remind legal-drinking-age consumers of the importance of recycling
their beer cans, and through Recyclebank, offers them a refreshing
way to get involved in a greener lifestyle at varying levels." 
Today, 152 million aluminum cans are recycled each day, making them
the most recycled item in the United States. 
"At Recyclebank, our valued partners join us in the ongoing challenge
to generate economic, environmental and social benefits for
communities across the country," said Jonathan Hsu, CEO of
Recyclebank. "With Coors Recycles, we look forward to increasing
community engagement and offering rewards for green actions in the
form of valuable savings." 
For more information about how Coors Recycles is helping the
recycling movement, please visit, or 
About Recyclebank
 Recyclebank helps create a more sustainable future
by rewarding people for taking everyday green actions with
and deals from more than 4,000 local businesses and national brands.
Through its online platform and partnerships with municipalities,
haulers, small businesses and corporate brands, Recyclebank empowers
individuals to make a collective impact on the environment by
increasing household recycling and taking other
environmentally-friendly actions. A Certified B Corporation,
Recyclebank has been recognized as a Technology Pioneer by the World
Economic Forum, a Champion of the Earth by the United Nations
Environment Program and for Outstanding Excellence in Public/Private
Partnerships from the U.S. Conference of Mayors. Recyclebank is
headquartered in New York City. For more information, visit  
About MillerCoors 
 Built on a foundation of great beer brands and
nearly 300 years of brewing heritage, MillerCoors continues the
commitment of its founders to brew the highest quality beers.
MillerCoors is the second-largest beer company in the United States,
capturing nearly 30 percent of beer sales in the U.S. and Puerto
Rico. Led by two of the best-selling beers in the industry,
MillerCoors has a broad portfolio of brands across every major
industry segment. The portfolio is led by the company's premium light
brands: Coors Light, Miller Lite and Miller64. Coors Light, the
World's Most Refreshing Beer, offers consumers refreshment as cold as
the Rockies. Miller Lite established the American light beer category
in 1975, offering beer drinkers a light beer that tastes like beer
should. Miller64 is 64 calories of crisp, light taste that
complements a balanced lifestyle. MillerCoors brews premium beers
Coors Banquet and Miller Genuine Draft, and economy brands Miller
High Life and Keystone Light. Tenth and Blake Beer Company, the
MillerCoors craft and import division, imports Peroni Nastro Azzurro,
Pilsner Urquell and Grolsch, and features craft brews from the Jacob
Leinenkugel Brewing Company, Blue Moon Brewing Company and the
Blitz-Weinhard Brewing Company. MillerCoors operates eight major
breweries in the U.S., as well as the Leinenkugel's craft brewery in
Chippewa Falls, Wisc., and two microbreweries, the Tenth Street
Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field
in Denver. The MillerCoors vision is to create the best beer company
in America through great people changing the way America enjoys beer.
MillerCoors builds its brands the right way through brewing quality,
responsible marketing and sustainable environmental and community
impact. MillerCoors is a joint venture of SABMiller plc and Molson
Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.  
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For more information, contact:
Scott Bussen
Jeff Harse
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