From Classmates to Soulmates, Rite Aid Has Women Covered for Valentine's Day

  From Classmates to Soulmates, Rite Aid Has Women Covered for Valentine's Day

  Retail Group Predicts Lady Cupids Will Spend $90 Each on Cards, Candy and
                    Other Gifts for $18.6 Billion Holiday

Business Wire

CAMP HILL, Pa. -- February 6, 2013

As Valentine's Day approaches, Rite Aid stores nationwide are filling with
moms, wives and other ladies looking for the most perfectly thoughtful gifts
and greetings. Rite Aid is also making it easy to share the love online with
interactive Facebook greetings, video craft tutorials and a fun Twitter
contest.

With 4,600 locations, Rite Aid stores are always convenient holiday
headquarters. But shoppers are especially sensitive to convenience for
holidays such as Valentine's Day that tend to get lost on the calendar –
particularly when the holiday falls late in the week as it does this year on a
Thursday. According to a National Retail Federation survey, women will spend
an average of $88.78 making Valentine's Day one of the biggest gift-giving
holidays of the year.

"History has shown us that, at more than a week to go, women are buying the
majority of greeting cards, plush toys, and other sentimental gifts that their
families so look forward to receiving on Valentine's Day," said Rite Aid's
Executive Vice President of Merchandising Tony Montini. "We’ve got everything
on her list, making for a convenient and stress-free shopping experience, as
well a few surprises yet to come for the men who’ve yet to start their
shopping."

Thanks to American Greetings, Rite Aid offers hundreds of cards to help her
express her affection. To make them blush or gush, the Premier line includes
artistic designs with elegant stitching, fabrics, feathers and ribbons. Or for
a laugh, she can choose from musical and light-up designs even including cards
with singing underwear.

To get the house festive, Rite Aid has cozy decorations including wicker heart
wreathes, mirrored glass plaques bearing tender messages, pink sparkling piggy
banks and potted bamboo shoots grown in heart designs. Or, for an interactive
design accent, Rite Aid has plush toys that sing, dance and shake including
8-inch tigers that croon "Kiss You All Over," puppy dogs that belt out the pop
hit “Baby” and meerkats that serenade with “Good Feeling.”

Plush toys make fun children gifts, too, with more than two dozen stuffed
animals to choose from at Rite Aid including the new, 36-inch Jumbo Love Frog.
Also new for Valentine’s Day are the latest Beanie Babies, Beanie Boos and
Beanie Balls including heart-checked giraffes and elephants. Other fun gifts
for kids include As Seen on TV's Stompeez slippers, Dream Lites and the
BrightLight, a heart-shaped pillow that glows red at night with pulsating
LEDs.

Rite Aid has classroom exchanges covered too with card sets bearing
individually wrapped candies or pencils. Pop culture themes include Brach's
classic conversation hearts, Spiderman, Hello Kitty, plus characters from Toy
Story, Cars and many more. For tweens, there are heart-boxed chocolates with
Twilight's Jacob, Bella, and Edward. And don't forget to send the star pupil
in with an apple, albeit the chocolate variety draped in red foil and
declaring #1 Teacher.

For the men in her life, Rite Aid has gift cards that will go straight to his
heart by way of his stomach including Texas Road House, T.G.I. Friday's or a
hot deal on Applebee's cards. Or let him pick a gift himself with an Amazon
gift card. Rite Aid can also help her appeal to his good nose with sporty and
masculine fragrances from Adidas, Stetson and more.

Rite Aid Makes it Easy to Share the Love through Facebook and Twitter

Visitors to Rite Aid's Facebook page at www.facebook.com/riteaid can send
friends one of 16 virtual picture stamps that spell LOVE using hearts, roses
and chocolates. While there, they can watch step-by-step videos to transform
an empty tissue box and a few ArtSkills craft materials into a fun Valentine's
Day box for classroom card exchanges. Starting Feb. 11, followers of Rite
Aid's Twitter handle @riteaid can retweet #ShareTheLove for a chance to win a
mystery gifts.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore
chains with more than 4,600 stores in 31 states and the District of Columbia
and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid,
including corporate background and press releases, is available through the
company’s website at www.riteaid.com.

Contact:

Rite Aid Corporation
Eric Harkreader, 717-975-5713
 
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