Glitz, Glamour and Gold: The GRAMMY®s to Hit all the Right Notes
The 55(th) Annual GRAMMY Awards(®) Air Sunday, February 10 - 8pm ET/PT on
The GRAMMY Awards(®): ET Canada Live Pre-Show Returns with the Hottest Red
Carpet Coverage Beginning at 7pm ET/PT
Plus, "GRAMMY(®)s Must Go On: A Death in the Family" Special airing Saturday,
February 9 - 9pm ET/PT
For photography and press kit materials, please visit: www.shawmediatv.ca
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TORONTO, Feb. 6, 2013 /CNW/ - Chock-full of electrifying performances,
high-octane glamour, and buzzworthy moments, the prestigious awards show, the
55(th) Annual GRAMMY Awards(®), will be broadcast live on Global on Sunday,
February 10 - 8pm ET/PT.
Pitch-perfect NCIS: Los Angeles star and GRAMMY winner, LL Cool J returns as
host of the ceremony which will see some of the world's biggest music acts
take the stage. Pop royalty Taylor Swift, Rihanna, Kelly Clarkson, Justin
Timberlake, Maroon 5 and Carrie Underwood will get the crowd on their feet as
indie rockersMumford and Sons, Fun, The Lumineers, Jack Whiteand The Black
Keys pump up the volume. Viewers are in for a smooth ride as R&B singers Frank
Ocean and Alicia Keys perform. Country crooners Dierks Bentley and Miranda
Lambert will take the stage together for a special performance; and pop
phenomenon Ed Sheeran and music legendElton John will be teaming upfor a
duet for the first time! Plus, pop princess Rihanna, soulful R&B star Bruno
Mars and rock icon Sting will join together for a crowd-pumping performance.
"History shows that nothing is off-limits at the GRAMMYs. Gather music's
hottest acts in one room, and the result is explosive performances, candid
celebrity interactions, and head turning style," said Barb Williams, SVP,
Content, Shaw Media. "Plus, viewers get an all-access pass to the red carpet
with ET Canada's live pre-show. From the first arrival to the final speech,
Global is the one-stop destination for the GRAMMYs."
The star-studded night kicks off in style at 7pm ET/PT with the one-hour live
special The GRAMMY Awards: ET Canada Live (#ETCGRAMMYs). With 10 cameras
covering every inch of the carpet, and ET Canada personalities Rick Campanelli
(@RCampanelliETC), Roz Weston (@RozWeston), and Natasha Gargiulo
(@NatashaGargiulo) catching the stars before they enter the Staples Center,
viewers at home will get an unparalleled and unrestricted look at their
favourite stars. With the return of ET Canada's Twitter tracker, interactive
polls and 'Shoe Cam,' and the debut of the GRAMMY Fashion Face-off - which
allows fans to vote for their favourite looks online with results on-screen
moments later - fans too can raise their voices and see their names in lights!
Plus, ET Canada is partnering with GetGlue to allow viewers to "check-in" to
the live pre-show. For further info, visit etcanada.com/grammys.
The GRAMMY action doesn't stop there. Global will be giving viewers an
intimate look at the making of last year's show with "GRAMMYs Must Go On: A
Death in the Family" airing Saturday, February 9 - 9pm ET/PT. Featuring
never-before-seen celebrity interviews and conversations about Whitney
Houston's passing and an inside look at the organizers' deliberations mere
hours before the show, including their decision to have Bruce Springsteen join
Paul McCartney on stage, "A Death in the Family" will provide viewers with
unprecedented backstage access to the pivotal hours leading up to an
unforgettable and emotional show that touched viewers around the world.
Returning sponsors L'Oréal Paris and Nissan will be joined by new sponsor,
PepsiCo, who is unveiling an exclusively-Canadian commercial starring Canadian
comedy legend Martin Short for their Lay's brand. The TV spot will unveil a
very exciting and interactive contest for Lay's potato chip lovers in 2013.
For the sixth consecutive year, L'Oréal Paris returns as the official beauty
sponsor of The GRAMMY Awards: ET Canada Live, joined this year by Skinny Cow.
In conjunction with their sponsorship, Skinny Cow is driving brand awareness
of the NEW Skinny Cow Chocolate line by giving consumers an opportunity to
share celebrity news from the GRAMMYs' red carpet and drive conversation among
Skinny Cow fans. A :30 second contest spot is airing across the Shaw family of
networks driving viewers to enter for their chance to be the Behind the Scenes
GRAMMYs' red carpet guest blogger.
For a recap of all the GRAMMY Awards highlights viewers can tune into ET
CanadaMonday, February 11 at 7:30pm ET/PT, following Entertainment Tonight at
7pm ET/PT on Global.
The 55th Annual GRAMMY Awards are produced by AEG Ehrlich Ventures for The
Recording Academy. Ken Ehrlich is executive producer, Louis J. Horvitz is
director, and David Wild and Ken Ehrlich are the writers.
Global Television is a Shaw Media network.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company,
providing consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers, through a
reliable and extensive fibre network. Shaw Media operates one of the largest
conventional television networks in Canada, Global Television, and 19
specialty networks including HGTV Canada, Food Network Canada, History
Television and Showcase. Shaw is traded on the Toronto and New York stock
exchanges and is included in the S&P/TSX 60 Index (TSX: SJR.B) (NYSE: SJR).
For more information about Shaw, please visit www.shaw.ca.
Anne Vranic Global Television (416) 934-6999
Grace Park Global Television (416) 967-2484 email@example.com
SOURCE: Global Television
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