E*TRADE Launches Investing Insights

  E*TRADE Launches Investing Insights

 Online resource center with timely themes based on market trends and proven
                            investment principles

Business Wire

NEW YORK -- February 6, 2013

E*TRADE today announced the launch of Investing Insights, an online resource
center that presents a series of timely investing themes, based on the
economic environment and proven financial strategies. Customers can use these
investing ideas to make informed decisions for their portfolios.

“Many customers look to E*TRADE for help with their investing strategies,
especially during periods of volatility and changing market dynamics,” said
Lena Haas, SVP, Investing and Retirement at E*TRADE. “We surveyed our
customers to identify topics that keenly interest them as they make trading
and investing decisions.”

Investing Insights provides commentary, tools, education, and actionable
investing ideas. It also provides modules on sound investment topics that
apply across many investing themes. Designed to encourage investors to act on
their own investing ideas or to provide inspiration for new ideas, this new
resource is available to customers through the Research Tab on etrade.com.
E*TRADE will continue to survey customers each quarter to determine which
investing themes are most important to them and will regularly update the
themes accordingly.

Each Investing Insight module includes a white paper created by E*TRADE
Capital Management, a video interview with an independent analyst, independent
research and commentary, and a list of investment choices. The five insights
introduced today are:

  *Opportunities in a Stagnant Economy
  *Generating Income from Investments
  *Protecting Yourself Against Inflation with Commodities
  *Managing Risk with Asset Allocation
  *Core & Satellite Approach to Investing

For investors seeking additional guidance, E*TRADE’s Financial Consultants are
available in the Company’s branches across the country and over the phone.

In addition to debuting Investing Insights, E*TRADE has updated the Investor
Education Center on its public and customer websites with expanded content and
improved functionality. Key highlights include:

  *Articles & Resources: Educational content previously available only to
    customers is now available to all investors, including hundreds of
    educational articles and videos from independent providers and E*TRADE’s
    own financial educators, plus Morningstar Investing Classroom courses
  *Exclusive content from E*TRADE Securities: new videos from our 3 Minute
    Video Series and one-page summaries describing specific investing topics
  *Easier to Access Content: E*TRADE now highlights new and most popular
    educational content and enables investors to explore materials and tools
    based on format, experience level, user ratings, or topic of interest,
    such as retirement, investing or trading
  *Improved Access to Videos: E*TRADE’s educational videos can now be viewed
    on any device (desktop, tablet and mobile)

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services
including online brokerage, advisory, and related banking products and
services to retail investors. Specific business segments include Trading and
Investing and Balance Sheet Management. Advisory products and services are
offered through E*TRADE Capital Management LLC, an investment adviser
registered with the Securities and Exchange Commission. A copy of E*TRADE
Capital Management’s Form ADV Part 2A, which describes, among other things,
affiliations, services offered, and fees charged, is available at no cost upon
request. Securities products and services, including Investing Insights, are
offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and
services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or
its subsidiaries and affiliates. More information is available at
www.etrade.com. ETFC-G

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered
trademarks of E*TRADE Financial Corporation. ETFC-G

© 2013 E*TRADE Financial Corporation. All rights reserved.


E*TRADE Financial Media Relations
Heather Strekal, 646-521-4418
E*TRADE Financial Investor Relations
Brett Goodman, 646-521-4406
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