Welcome a year of luck, adventure and prosperity with a festive Chinese New Year party

Welcome a year of luck, adventure and prosperity with a festive Chinese New 
Year party 
VANCOUVER, Feb. 6, 2013 /CNW/ - (TSX: L) The dazzling celebration of Chinese 
New Year, also known as the Spring Festival, falls this year on February 10 
marking the end of the winter solstice according to the Chinese calendar and 
lunar new year. Chinese New Year is the longest and most important holiday in 
the Chinese calendar. T&T® brand products are being offered at Real 
Canadian Superstore® locations to help celebrate. Created by the team at 
T&T® Supermarket, Canada's largest Asian supermarket chain, each T&T® 
product has been personally taste approved by Cindy Lee, CEO, T&T® 
Supermarket. 
This year is the year of the water snake - bringing with it the possibility of 
luck, adventure and prosperity. As part of a multicultural society, why not 
take the time to learn about the unique traditions associated with this 
holiday and celebrate with your friends and family: 


    --  The most important event of Chinese New Year is the Reunion
        Dinner.  The reunion dinner on the eve of the Lunar New Year
        draws all family members back home to reaffirm love and respect
        that bind them together as a unit.  The best food is served for
        this feast in abundance! Try T&T® Crispy Crackers can make a
        perfect appetizer. These crispy crackers can be topped with
        grilled vegetables, flavourful spreads or even marinated
        seafood. Available in Milk, Cheese and Saltine varieties
    --  Dumplings are considered a lucky food during this holiday. 
        They symbolize wealth and are believed to bring abundance and
        prosperity because their shape resembles a Chinese ingot.  Add
        some luck to your dinner with T&T® Cooked Dumplings or Pork
        Gyoza Dumplings - they're ready in just 2-3 minutes! Available
        in Shrimp & Chive, Shrimp or Pork varieties.
    --  Another custom of Chinese New Year is to reconcile with loved
        ones, wish others peace and happiness and to forget old
        grudges.
    --  Decorate your home with lanterns and banners in traditional red
        and gold, colours which signify wealth, longevity and good
        fortune.
    --  Gifts are commonly given on Chinese New Year. These can be
        sweets such as cakes and candy or the traditional red envelopes
        containing 'lucky' money (always in even numbers, odd numbers
        are considered unlucky) or sometimes chocolate coins.
    --  End your feast with sweet cakes, like T&T® Pineapple Cakes.
        Traditional pineapple cakes like these can be found in almost
        any bakery in Taiwan. The moist, crumbly, golden crust
        surrounds a chewy, fresh-tasting filling made with intensely
        sweet pineapples. Or try T&T® Chinese Style Pastry (also known
        as sachima), a moist, chewy puffed wheat snack from Taiwan
        resembling puffed rice squares. These treats are irresistibly
        sweet, slightly sticky and perfectly golden brown with no added
        preservatives! Available in a few varieties, family and friends
        will enjoy such as Raisin & Sesame, Multigrain and Egg.

"Over the years I've seen how open Canadians are to embracing a variety of 
diverse cultures and traditions," says Cindy Lee, CEO, T&T® Supermarket. 
"Since food is an integral part of important heritage and cultural 
celebrations, Chinese New Year is the perfect time to experience traditional 
Asian dishes with family and friends."

With the rising popularity of exotic spices and foods from around the world, 
it's easier than ever to create your very own unique Chinese New Year menu for 
guests. Adding to the already impressive array of international products sold 
across Real Canadian Superstore® locations, select T&T® brand products are 
now available, including:
    --  Unique and refreshing, T&T® Aloe Vera Drink is an incredibly
        popular Asian drink that contains real aloe vera pulp. Best
        served cold, it has an intense tropical flavour with just the
        right amount of sweetness. Try serving it to guests using
        pieces of frozen fruit like mango or pineapple instead of ice
        cubes.
    --  Treat your guests to a delicately flavoured glass of T&T®
        Jasmine Green Tea, made with tea leaves from the high mountains
        of Taiwan and blended with the essence of white jasmine flower.
        This infused iced tea drink is subtly floral, well-balanced and
        soothing without being overly sweet. Best served chilled or
        over ice, it's also rich in antioxidants and vitamin C.
    --  For a flavourful meal that's sure to impress guests, just add
        T&T® Korean Kalbi Marinade Sauce. This authentic marinade
        blends soy sauce, sesame seeds, hints of garlic, ginger and is
        mellowed by sweet pear, which helps tenderize meat and make it
        extra-succulent. Although traditionally used on beef ribs this
        marinade is also delicious on chicken and pork, perfect for
        fast grilling and easy Asian-style stir-fries.
        For a full range of authentic, high-quality Asian products,
        visit T&T® Supermarket, Canada's largest Asian supermarket
        chain, or
        www.tnt-supermarket.com.

About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(® )and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(® )points loyalty 
program.

Product samples and high-resolution images are available.

or to arrange an interview please contact:

Loblaw Companies Limited 905-459-2500 /pr@loblaw.ca

Kelsey Strickland, Hill+Knowlton Strategies 416-413-4788 
/kelsey.strickland@hkstrategies.ca

SOURCE: Loblaw Companies Limited

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CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR FBR FOD NP 

-0- Feb/06/2013 14:59 GMT


 
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