Bass Fishing Competition to Make a Splash on NBC: Major League Fishing Season 2 Championship Airs on February 9

Bass Fishing Competition to Make a Splash on NBC: Major League Fishing Season
                      2 Championship Airs on February 9

Season 3 of Major League Fishing to Begin in April on Outdoor Channel

PR Newswire

TULSA, Okla., Feb. 6, 2013

TULSA, Okla., Feb. 6, 2013 /PRNewswire/ -- Viewers are invited to tune in to
NBC on Saturday, February 9, at 1 p.m. ET/Noon CT for a special airing of the
Championship Round of the 2013 General Tire Summit Cup of "Jack Link's Major
League Fishing."

Jack Link's Major League Fishing, the first competitive bass fishing league of
its kind, was developed through a joint effort between Outdoor Channel,
America's Leader In Outdoor TV, and 24 of the premiere bass fishing anglers in
the country. The unique format allows participants to weigh all of the
score-able bass that they catch and immediately release them back into the
water. All boats are equipped with real-time leader boards that allow anglers
to know where fellow competitors stand in the competition at any given time.

The Summit Cup was filmed on Chautauqua Lake in Western New York. In another
Major League Fishing deviation from traditional tournaments, anglers were kept
in the dark about the Chautauqua Lake location until three days prior to the
start of competition. Major League Fishing anglers aren't permitted to
practice at league sites prior to the event.

"A core tenet of Major League Fishing is to drive a greater awareness and
appreciation for the sport of bass fishing," said Major League Fishing General
Manager Jim Wilburn. "The airing of the Championship Round on NBC will give us
exposure to a wider audience. We also strongly believe that Major League
Fishing creates events that sports fans, not just fishing fans, will enjoy."

Currently airing its second season on Outdoor Channel, viewers have been
enjoying the intense competition of the two Elimination Rounds taking place on
the waters of the 13,000-acre Chautauqua Lake. Round 1 followed the 24 anglers
over the course of three days, where half of the competitors were eliminated.
This was followed by the Round 2 Sudden-Death event, where only six
competitors advance.

Subsequent to its airing on NBC, the Championship Round finale will also air
on Outdoor Channel on Thursday, February 14^th at 9 p.m. ET/8 p.m. CT.

"In 2013, we will be bringing Major League Fishing to a broader audience,
thanks to both the airing of the Summit Cup on NBC, as well as the airing of a
second competition – the 2013 GEICO Challenge Cup – on Outdoor Channel," said
Tom Hornish, President and CEO, Outdoor Channel. "We are pleased with the
progress of Major League Fishing to date, as we continue to offer innovative
programming that also fulfills the entertainment needs of dedicated
outdoorsmen and women, in addition to a broader audience that appreciates
fierce competition."

Next up for Jack Link's Major League Fishing is the 2013 GEICO Challenge Cup,
which will begin airing on Thursday, April 4 at 9 p.m. ET/8 p.m. CT as part of
Outdoor Channel's second quarter programming lineup. The competition was
filmed on Lake Istokpoga in Highlands County, Florida in October 2012 and
features some of the same leading anglers that competed in the thrilling
Season 2 Summit Cup competition.

"This is the most exciting format in fishing – it's a whole new game," said
Major League Fishing angler Brent Ehrler. "I was privileged to win last year
in the inaugural Major League Fishing event, and I know the pressure those
guys will be feeling on the final day at the Summit Cup. I have competed on a
professional level for years, but I've never felt anything quite like how I
felt in the Championship Round."

About Jack Link's Major League Fishing

Jack Link's Major League Fishing is a partnership of 24 of the world's most
talented, influential professional bass anglers and Outdoor Channel. Jack
Link's is the organization's title sponsor. For more information about the new
game, with new rules and no limits, visit Follow
us on Twitter and on Facebook.


When the Comcast-NBCUniversal transaction was completed in January 2011, the
sports assets of the two companies combined to form the NBC Sports Group,
which serves sports fans 24/7 with premier live events, insightful studio
shows, and compelling original programming. The sports media company consists
of a unique array of broadcast television, cable television, radio and digital
sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf
Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their
respective digital properties. The NBC Sports Group possesses an unparalleled
collection of television rights agreements, partnering with some of the most
prestigious sports properties in the world: the International Olympic
Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of
America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French
Open, Formula One, IndyCar and many more.

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures
since 1993, Outdoor Channel is America's Leader In Outdoor TV. Dedicated to
the outdoor lifestyle and conservation, the independent cable network is a
division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a
complete spectrum of riveting hunting, fishing, shooting and adventure
entertainment. Outdoor Channel is received by 39.1 million U.S. households –
the largest outdoor TV footprint in the country – and is available in more
than 50 countries internationally. Outdoor Channel can be viewed in HD and is
accessible by broadband and mobile platforms. For program times and other
information, visit Follow us on Twitter and on
Facebook, and download our iPhone and iPad app.

SOURCE Outdoor Channel

Contact: Media: Major League Fishing, Randy Coleman +1-304-546-1358,; NBC, Leslie Byxbee +1-212-664-4539,; or Outdoor Channel, Nancy Zakhary, +1-212-986-6667,
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