Pick up some pizza, deliver some heart: Boston Pizza offers heart-shaped pizzas for charity

Pick up some pizza, deliver some heart: Boston Pizza offers heart-shaped 
pizzas for charity 
Annual fundraiser expected to raise$580,000 
MISSISSAUGA, ON, Feb. 5, 2013 /CNW/ - Boston Pizza offers Canadians the recipe 
to a perfect Valentine's Day this year with its annual heart-shaped pizza 
fundraiser. OnThursday, February 14exclusively,BostonPizza guests can 
enjoy a heart-shaped pizza in any of the restaurant's 340 locations, with one 
dollar from each sale going toward theBostonPizza Foundation in support of 
its national charity partners. 
"Heart-shaped pizzas are a perfect way for our guests to celebrate Valentine's 
Day with their family and friends," saysSteve Silverstone, Executive Vice 
President of Marketing atBostonPizza International. "Not only will our 
guests' Valentine's Day meal be delicious but by purchasing a heart-shaped 
pizza they'll be supporting numerous great causes." 
Heart-shaped pizzas are available in individual, small and medium sizes, on 
classic or multigrain dough. They can be ordered for dine-in, take-out or 
delivery in any ofBostonPizza's gourmet and create-your-own pizza 
varieties.Boston Pizza expects to make more than 50,000 heart-shaped pizzas 
onValentine's Daythis year. 
BostonPizza guests can also write a Valentine's message to someone special 
by purchasing a red-paper heart for a$2donation. Stores will post the 
hearts throughout the restaurant to literally fill the walls with love in the 
lead-up to this romantic holiday. Donations collected from the paper-heart 
sales will also go to theBostonPizza Foundation which raises funds for a 
variety of local, regional and national charities acrossCanada, including 
the Heart & Stroke Foundation ofCanada, Kids Help Phone and Juvenile 
Diabetes Research Foundation. 
"We thank Canadians for their support and generous donations over the past two 
decades," says Cheryl Treliving, Executive Director of the BostonPizza 
Foundation. "Our Valentine's Day promotion has helped us raise awareness and 
more than$4.6 millionto benefit numerous charities acrossCanada and we 
are committed to raising even more this year." 
This year, Boston Pizza is helping guests share the love online by offering 
shareable Valentine's Day e-gift cards. Guests can purchase a gift card at 
bostonpizza.com, make a donation to the Boston Pizza Foundation and even share 
their gift card with a friend through Facebook. 
BostonPizza International Inc. is Canada's No. 1 casual dining brand with 
more than 340 restaurants inCanada. Annually,BostonPizza serves more 
than 40 million guests. The company has been recognized as one of Canada's 50 
Best Managed Companies and was named one of Canada's 10 Most Admired Corporate 
Cultures by Waterstone Human Capital for 2007 and 2008.BostonPizza 
International Inc. is located inRichmond, B.C., and has regional offices in 
Mississauga, Ont., and Laval, Que. For more information, 
About theBostonPizza Foundation
TheBostonPizza Foundation raises funds for many charities acrossCanada, 
including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart 
and Stroke Foundation ofCanada. Since its inception in 1990, the 
BostonPizza Foundation has raised more than$12.1 millionthrough various 
fundraising initiatives, the money raised supports local, national, and global 
non-profit organizations, all of which directly improve the health and 
well-being of children and families. 
For more information, images or to arrange an interview with a local  Boston 
Pizza franchisee, please contact: 
Perry Schwartz Director of Communications, Boston Pizza International 
905-361-3616 schwartzp@bostonpizza.com 
Kate Weersink High Road Communications 416-644-2241 kate.weersink@highroad.com 
SOURCE: Boston Pizza International Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Boston Pizza International Inc.
ST: Ontario
-0- Feb/05/2013 14:00 GMT
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