Macy’s and MADE Fashion Week Launch an Exclusive Collection Available Online and in Macy’s Stores This March

  Macy’s and MADE Fashion Week Launch an Exclusive Collection Available Online
  and in Macy’s Stores This March

Famed photographer Terry Richardson was behind the lens for the “MADE Fashion
 Week for Impulse” advertising campaign shot at Milk Studios in New York City

Business Wire

NEW YORK -- February 5, 2013

Macy’s (NYSE:M) and MADE Fashion Week, an initiative co-founded by Jenné
Lombardo, Mazdack Rassi and Keith Baptista, are collaborating to create an
ongoing series of collections to be carried exclusively by the retailer
beginning March 12. Launching in 150 Macy’s stores and on macys.com, the
collections will sit within dedicated MADE Fashion Week space in the Impulse
department, with new items rotating onto the floor throughout the season.
Featuring approximately 20 to 30 pieces per collection and inspired by
cutting-edge street fashion, the launch campaign was shot by Terry Richardson.

Macy's and MADE Fashion Week launch an exclusive collection in stores and
online at macys.com in Mar ...

Macy's and MADE Fashion Week launch an exclusive collection in stores and
online at macys.com in March. (Photo: Business Wire)

"We couldn't have found a better partner to support and believe in our vision
than Macy's. Our currency has always been access and we are excited to create
pieces that are available at an affordable price-point. Our clothes, just like
us, exist somewhere at the intersection of fashion, music, art and popular
culture. Our collections will always be inspired by the kids on the streets.
Our friends.” – Jenné Lombardo, Co-Founder, MADE

MADEFashion Week for Impulse collections are informed by the culture and
style of MADE’s New York creative community. Each translates key trends to
wearable realities, and features classic pieces remixed with of-the-moment
prints, texturesandpatterns perfect for layering and mixing. The collection,
designed to encourage personal style, references “modern school boy”,
“feminine grunge” and “graphics” in its interpretation of silhouettes, which
include “perfect” tanks, skater skirts, and classic outerwear, as well as new
looks in pants, tops and dresses. The MADE Fashion Week for Impulse collection
willrange in price from approximately $39 to $139.

MADE will support the collection with digital content meant to bring “The
World of MADE” alive for the consumer. A bi-annual “Style Guide” will
highlight the “best of the season” in fashion, music and art, while monthly
“editorials” will feature some of MADE’s favorite artists, writers, musicians
and designers wearing each itieration of the MADE collection. These editorials
will be shot at Milk Studios by emerging photography talent. All content can
be viewed on macys.com/impulse starting April 2, 2013.

“Macy’s is always looking for new ways to help our customers experiment with
fashion, and the partnership with MADE Fashion Week is an unexpected and
exciting choice for us,” said Molly Langenstein, Macy’s executive vice
president and general merchandise manager, Millennial. “They have the pulse on
music, film and photography, and have innovated and inspired the fashion
industry. This collaboration conveys ‘fashion as culture’ in a tangible way
and will provide new and fun ideas for our customer to express herself.”

Customers and pop culture enthusiasts will be thrilled to see MADE Fashion
Week for Impulse advertising shot by well-known photographer Terry Richardson
at Milk Studios in New York City last December. Richardson brings the
collection to life through his unique style of candid photography and edgy
aesthetic. The set was designed to look as though the models arrived to the
shoot wearing MADE Fashion Week items, styled to reflect the models’
individual personalities, and capturing a behind-the-scenes feel. The
marketing campaign will debut in March issues of fashion magazines as well as
in direct mail, online, outdoor and in-store visual.

For more information about the “MADE Fashion Week for Impulse” collections,
please visit macys.com/pressroom. Beginning March 12, Macy’s customers can
shop the collection by visiting macys.com/impulse.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About MADE

MADE was born from the successful Fashion Week collaboration that started in
2009. Now in its seventh season, MADE Fashion Week continues to showcase
outstanding design talent and harness the energy of the global creative
communities. The impressive list of events includes over 40 fashion shows and
presentations, events, concerts, plus an unrivaled digital presence at
MilkMade.com. MADE is a year-round, dynamic platform which connects emerging
talent in fashion, music, art and pop-culture with visionary brand partners.
MADE’s vibrant atmosphere encourages creativity, fosters growth and challenges
conversation. MADE’s innovators are a powerful voice in the international
creative community and leaders in their respective industries.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130205005540/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50553335&lang=en

Contact:

Macy's
Julie Strider, 646-429-5213
julie.strider@macys.com
or
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com