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SUPER BOWL XLVII DRAWS 108.7 MILLION VIEWERS, NIELSEN SAYS


(The following is a reformatted version of a press release issued by Nielsen and received via electronic mail. The release was confirmed by the sender.)

Super Bowl XLVII Draws 108.7 Million Viewers, 26.1 Million Tweets

According to Nielsen, Sunday’s telecast of Super Bowl XLVII on CBS drew an average audience of 108.7 million viewers. The game, in which the Baltimore Ravens defeated the San Francisco 49ers 34 to 31, was viewed in 53 million homes and had a 46.4 U.S. household rating. The in-game blackout, being reported as a separated telecast, averaged 106.6 million viewers. Separate program reporting is typically done when there are delays in live programming.

According to SocialGuide’s 2013 Super Bowl Advertising Report, 5.3 million people sent out 26.1 million tweets during the course of the entire game.

For a historical look at Super Bowl ratings, visit Nielsen Wire at: http://blog.nielsen.com/nielsenwire/consumer/super-bowl-xlvii-draws-108-7-million-viewers-26-1-tweets/

Salvatore Tuzzeo Jr. Communications Nielsen 646.654.5329 www.nielsen.com

(bjh) NY

#<873920.660640.3.4.0.0.76>#

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