Canadians Want Action from Legislators and Educators to Stop Bullying: Survey

Canadians Want Action from Legislators and Educators to Stop Bullying: Survey 
TORONTO, ONTARIO -- (Marketwire) -- 02/05/13 --  
Editors Note: A photo and a video are associated with this press
A strong majority of Canadians (78 per cent) believe that not enough
is being done to stop bullying in their communities, according to a
new national survey commissioned by Big Brothers Big Sisters of
Canada (BBBSC) and Invesco Canada Ltd.  
Three quarters of Canadians polled (76 per cent) think stronger
anti-bullying legislation and stricter enforcement of those laws
would be an effective way to reduce bullying. Ninety-four per cent of
respondents also think that teachers and school administrators share
responsibility for the prevention of bullying.  
Moreover, 87 per cent of Canadians think that providing children and
teenagers who bully others with a volunteer mentor is an effective
A reason why Canadians feel so strongly against bullying is that 59
per cent of those surveyed report they were abused by bullies as a
child or teenager and 45 per cent believe they suffered lasting harm. 
The Ipsos Reid survey was designed to examine current attitudes about
bullying. The research studied the incidence of different forms of
bullying, long-term harmful effects and what Canadians perceive as
the most effective ways to stop or reduce bullying.  
Key Findings 

--  Among bullied Canadians, 72 per cent said they were teased in a manner
    designed to humiliate; 71 per cent experienced verbal abuse and
    taunting; 43 per cent were slapped, shoved, hit or beaten and five per
    cent experienced online ridicule and humiliation. 
--  42 per cent of bullied Canadians believe they would have benefited from
    having a volunteer mentor, such as a Big Sister or Big Brother, to
    provide support. 
--  Among bullied Canadians who suffered lasting harm, injurious effects
    included lack of confidence (69 per cent); low self-esteem (53 per
    cent); depression (29 per cent); anger management issues (23 per cent)
    and poor academic achievement (20 per cent). 
--  School-based interventions to stop bullying are seen as an effective
    deterrent by 90 per cent of Canadians. 
--  92 per cent of Canadians believe that peer pressure by those who witness
    or hear about acts of bullying is an effective intervention. 
--  90 per cent of respondents also believe that intervention by parents to
    protect their child or stop their child from abusing others is
--  Public awareness campaigns for children and teenagers to encourage them
    not to bully and to intervene when they see acts of bullying are viewed
    as an effective intervention by 84 per cent of Canadians. 
--  Internet campaigns to identify and discourage bullies were perceived as
    an effective deterrent to prevent or reduce bullying by 72 per cent of

BBBSC is celebrating its 100th anniversary with a year-long public
education campaign to give Canadians fresh insights into the societal
value of youth mentoring.  
The various youth mentoring services provided by volunteer Big
Brothers and Big Sisters have proven to be instrumental in reducing
bullying and other related negative behaviours such as lack of
interest in school; truancy; low self-esteem and drug and alcohol
The Ipsos Reid survey was commissioned by Big Brothers Big Sisters to
mobilize Canadians against bullying in their communities. From
February through April, Big Brothers Big Sisters agencies across
Canada will be challenging individuals and companies to "step up and
strike out bullying" by participating in fundraising bowling events
called Bowl for Kids Sake.  
"Ninety-five per cent of Canadians agree that freedom from bullying
is the right of every child and teenager," says Bruce MacDonald,
president and CEO of Big Brothers Big Sisters of Canada (BBBSC).
"Clearly there is strong support for action to reduce bullying and
its harmful effects on our communities. We invite Canadians to make a
positive impact by participating or donating to the Bowl for Kids
Sake event closest to them."  
People and businesses can donate to the Bowl for Kids Sake campaign
or volunteer to fundraise by visiting
Canadians who want to stop bullying can also contact their local Big
Brothers Big Sisters agency for information about local Bowl for Kids
Sake events.  
Invesco Canada is BBBSC's national partner for Bowl for Kids Sake.  
The Centennial Step Up to Strike Out Bullying Survey was conducted
between December 10 and December 17, 2012. For this survey, a sample
of 1,008 Canadians from Ipsos' Canadian online panel was interviewed
online. Weighting was then employed to balance demographics to ensure
that the sample's composition reflects that of the adult population
according to Census data and to provide results intended to
approximate the sample universe. The precision of Ipsos online polls
is calculated using a credibility interval. In this case, the poll is
accurate to within +/- 3.5 per cent had all Canadians been surveyed.
All sample surveys and polls may be subject to other sources of
error, including, but not limited to, coverage error and measurement
About Big Brothers Big Sisters of Canada  
For one hundred years, Big Brothers Big Sisters has been making a
positive difference in the lives of Canada's youth by developing and
implementing a wide range of mentoring programs. BBBSC volunteer
mentors teach by example the importance of giving back, of staying in
school, and of respecting family, peers and community.  
BBBSC provides quality mentoring services for more than 33,000
children and teenagers. The community-based youth mentoring
organization currently has over 25,000 volunteer mentors working at
123 agencies that serve children in over 1,000 communities across the
country. Learn more. Visit 
About Invesco Canada Ltd.  
Invesco Canada Ltd., operating under three distinct yet complementary
product brands (Trimark, Invesco and PowerShares), is one of Canada's
largest independent investment management companies. A subsidiary of
Invesco Ltd., Invesco Canada offers a diversified suite of investment
solutions to institutions, organizations, companies and individual
investors across Canada and around the world. Invesco Ltd. is a
leading independent global investment management firm dedicated to
helping investors worldwide achieve their financial objectives. By
delivering the combined power of our distinctive investment
management capabilities, Invesco provides a wide range of investment
strategies and vehicles to our retail, institutional and
high-net-worth clients around the world. Operating in more than 20
countries, the firm is listed on the New York Stock Exchange under
the symbol IVZ. Additional information is available at 
To view the photo associated with this press release, please visit
the following link: 
To view the video associated with this press release, please visit
the following link:
Image Available: 
Xposure PR
Leslie Booth
Senior Consultant
905-339-2209 ext. 6 
Big Brothers Big Sisters of Canada
Jennifer Thomas
Marketing Director
05-639-0461 ext. 47
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