Just Over One in Five Parents Surveyed Don't Have Adequate Online Protection in
Place to Block Harmful Content
LEEDS, UNITED KINGDOM -- (Marketwire) -- 02/05/13 -- Free for life
credit service, Noddle, is urging parents to ensure their children
are safe online as independently commissioned online research carried
out by YouGov highlights startling results in the run up to Safer
Internet Day (5 February 2013).
-- Just over one in five parents (with a child under 18) who have bought
their child an internet-enabled device, have made sure that it has
adequate online protection in place to block harmful content.
-- Only 22 per cent (just over 1 in 5) said they have switched on
functionality that restricts access to content requiring age
verification (e.g. blocking gambling websites).
-- 40 per cent of all parents surveyed, who purchased an internet-enabled
device for their child didn't ask the supplier/retailer which internet
safety filters the device had
-- When parents were asked what information their child is sharing online
-- 14 per cent knew if they shared their age
-- Two per cent knew that they shared their address
-- Six per cent knew that they shared their mobile phone/landline
-- 20 per cent knew that they shared their interests
-- Five per cent knew that they shared their personal email address.
As technology and the internet evolves, so does the content available
online and the way fraudsters and undesirable people use this to find
their next target. In this day and age it's important that parents
are doing all they can to help protect their children both from
harmful content and from sharing information whilst using the latest
internet enabled devices.
Tom Ilube, founder of Noddle, commented: "These figures are
surprising to say the least as there are so many potential threats to
children online. It's important for parents to enquire when
purchasing an internet enabled device what safety filters can be
enabled. For those who already have a device with access to the
internet my advice would be to enable all safety filters in order to
safeguard both their children and their own personal data."
Below are Noddle's tips for safer internet use that everyone can
1. To keep your child safe online get yourself savvy on the internet and
online terminology, and most importantly, know how your child is using
it - understand what your child does online and know which websites they
2. Put the computer where the whole family can see it, not out of sight in
3. Use filtering software to block inappropriate sites.
4. Always set your privacy and security settings on websites so only
friends and family can see your pages. Speak to other parents (friends
of your child) about any of their privacy setting which could affect
5. Use a nickname on micro-blogging websites such as Twitter.
6. Let your child know not to use your maiden name as a password - choose
something more difficult and ideally include capital letters, numbers
and non alphanumeric characters e.g. #. %. And remind them to change
their password regularly.
7. Advise your child to watch what they say online - before posting
anything get them to think carefully about what they want to say and how
it could come across to others.
8. Let your child know not to post any personal information online - like
their address, email address or mobile number.
9. Be careful about which photos and videos they share on social media
sites - avoid photos of your home, school or places they're associated
with. Remember, once they've put a picture online most people can see it
and may be able to download it, it's not just theirs anymore.
10. Remind your child that not everyone online is who they say they are and
they shouldn't meet up with people they've met online.
Ofcom's latest study shows that 43 per cent of children aged five to
15 have a social networking profile, rising to 80 per cent of 12 to
15-year-olds, and on average older children have 286 social media
Tom continued: "Children are innocently sharing information online
through social networking sites that could potentially open them up
to harm. As our results have shown a surprisingly high percentage of
parents are unaware of what information their child is sharing, which
could potentially fall into the wrong hands, i.e. would be fraudsters
or undesirable people.
"By just providing simple details such as your age, interests and
contact details could be enough for a fraudster to steal an identity
or even for a stranger to befriend an innocent child. It's vital for
parents to make their children aware of the importance of keeping
some information private no matter how innocent it may seem."
In support of Safer Internet Day the free for life credit report
service Noddle, provided by Callcredit Information Group, will be
tweeting tips on staying safe throughout the week of 5 February 2013.
For more information on Safer Internet Day visit:
Notes to editors
(i) According to Ofcom's latest annual report on children's media
habits. (23 October 2012)
All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2227 adults. Fieldwork was undertaken between 23rd -
25th January 2013. The survey was carried out online. The figures
have been weighted and are representative of all UK adults (aged
Noddle is a free service from credit reference agency Callcredit
which offers people access to their monthly credit reports for free
for life. There are no restrictions on the number of times a customer
can view their credit report. "Go use your credit rating".
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