Armitron Watches Hires MWW for Consumer Lifestyle PR

             Armitron Watches Hires MWW for Consumer Lifestyle PR

Iconic Watch Maker Taps MWW to Extend its 'Make Time' Campaign and Promote its
Anne Klein and Nine West Brands

PR Newswire

NEW YORK, Feb. 5, 2013

NEW YORK, Feb. 5, 2013 /PRNewswire/ --MWW (, one of the top-ten
global independent public relations firms, announced today that Armitron, the
timeless watch brand, has chosen MWW as its public relations agency of record.
MWW will lead a national public relations initiative to support Armitron's
"Make Time" campaign, which celebrates special moments in people's daily
lives. MWW will also craft communications programs to promote the company's
Anne Klein and Nine West brands.

Armitron, a division of E.Gluck Corporation, has been making time for over 50
years, encompassing a broad range of timepieces from sports, dress and work.
The company's watches are sold in more than 10,000 retailers across the

"More and more brands are making luxury products affordable to a wider range
of consumers and Armitron is at the forefront of this trend," said Michael W.
Kempner, president and CEO, MWW. "Armitron is an icon in the category and has
decades of credibility as 'America's watch'. Our efforts will help create
fresh relevance for Armitron to deepen connections with longtime consumers and
to also reach new audiences."

The account will be led by MWW's award-winning consumer lifestyle marketing
practice. The team is comprised of seasoned specialists who have extensive
relationships with traditional and social media influencers and deep expertise
in integrated marketing, brand marketing and product launches.

"Our 'Make Time' campaign is about encouraging consumers to make time for the
people and activities they love. MWW will play an essential role in helping
Armitron identify traditional and social vehicles to help us tell our brand
story on a larger scale," said Jerry Dikowitz, senior vice president of
marketing and advertising at Armitron. "MWW will also be an important
strategic partner in helping us develop fresh marketing campaigns surrounding
our classic Anne Klein and Nine West brands."

The Armitron account will be based out of MWW's New York office.

About Armitron

Armitron has been creating quality watches for more than 50 years and
understands how precious time is. Making time for family, time for friends and
time for all those special moments in life is an immeasurable gift that
Armitron recognizes with its extensive collection of men's and women's
precision timepieces.

The Armitron brand has developed its reputation based
on the enduring quality and up-to-the-minute styling of its watches. Each
timepiece offers exceptional value with the finest details and remarkable
features such as genuine diamonds, Swarovski crystals, chronograph movements,
solid stainless steel and exotic leathers. Whether it's an everyday timepiece
for a loved one or a special occasion accessory for yourself, Armitron has
just the right watch to give the gift of time.

For more information visit

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the
ten largest independent global agencies. The firm is industry-recognized for
its work in consumer lifestyle marketing, digital marketing and social media,
corporate communications, public affairs and government relations, consumer
technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been
recognized with top industry awards, including the 2012 "PR Agency of the
Year," by the International Business Awards, 2011 "Midsize Agency of the Year"
by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to
Work in PR" by PR News. For more information on the firm's capabilities and
"Matter More" commitment, visit Connect with MWW on Facebook,
Twitter, LinkedIn, Pinterest and Google Plus.


Contact: Mikaela Liboro, MWW, +1-213-402-1435,
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