Target® REDcard® Products Now Available Online for Canadian Guests
TORONTO, Feb. 5, 2013 /CNW/ - Target is pleased to announce that applications
for its REDcard products - the Target Debit Card and the Target RBC(‡)
MasterCard(®) - are now available online at Target.ca/redcard. Guests
planning to shop at Target stores in Canada with a REDcard will receive an
additional 5% off Target's already low prices, applied instantly at the time
The Target Debit Card, a proprietary card issued by Target Canada, will link
to the cardholder's existing chequing accountand can be used only at Target
stores in Canada. Royal Bank of Canada will issue the no-annual-fee Target
RBC MasterCard, which can be used anywhere MasterCard is accepted. In addition
to the instant 5% savings on almost everything at Target stores, Target RBC
MasterCard cardholders will earn Target GiftCard Rewards(®) on purchases
outside of Target, anywhere MasterCard is accepted.
"Target's REDcard Rewards program is a key part of our "Expect More. Pay
Less." brand promise, offering guests an additional 5% savings on top of our
already low prices," said Tony Fisher, president, Target Canada. "We know our
guests value the instant savings that come with a REDcard and we want to
ensure Canadian guests apply now so they are ready when their neighbourhood
Target store opens its doors."
Applications for both cards are available online at Target.ca/redcard. In
addition, guests can apply for the Target RBC MasterCard in RBC branches and
at rbc.com/target. Once Target stores are open, Canadian guests will be able
to apply for both REDcard products in-store. Target plans to open 124 stores
across Canada beginning in March/April 2013.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores
across the United States and at Target.com. The company plans to open its
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target's commitment to
corporate responsibility, visit Target.com/hereforgood.
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under
the master brand name RBC. We are Canada's largest bank as measured by assets
and market capitalization, and among the largest banks in the world, based on
market capitalization. We are one of North America's leading diversified
financial services companies, and provide personal and commercial banking,
wealth management services, insurance, investor services and wholesale banking
on a global basis. We employ approximately 80,000 full- and part-time
employees who serve more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. For more information, please visit rbc.com.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed more
than$95million to causes worldwide (more than$64million in donations,
and$31 million in sponsorships).
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology
company. It operates the world's fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard's products
and solutions make everyday commerce activities -such as shopping, traveling,
running a business and managing finances - easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest
news. For more information, visit MasterCard Canada's Facebook page or follow
@MasterCardCa on Twitter.
Lisa Gibson, Target Public Relations, (289) 261-1221 Target Media Hotline,
(612) 696-3400 Ka Yan Ng, RBC Communications, (416) 974-1794
SOURCE: Target Canada
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