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Target® REDcard® Products Now Available Online for Canadian Guests

Target® REDcard® Products Now Available Online for Canadian Guests 
TORONTO, Feb. 5, 2013 /CNW/ - Target is pleased to announce that applications 
for its REDcard products - the Target Debit Card and the Target RBC(‡) 
MasterCard(®) - are now available online at Target.ca/redcard. Guests 
planning to shop at Target stores in Canada with a REDcard will receive an 
additional 5% off Target's already low prices, applied instantly at the time 
of purchase. 
The Target Debit Card, a proprietary card issued by Target Canada, will link 
to the cardholder's existing chequing accountand can be used only at Target 
stores in Canada. Royal Bank of Canada will issue the no-annual-fee Target 
RBC MasterCard, which can be used anywhere MasterCard is accepted. In addition 
to the instant 5% savings on almost everything at Target stores, Target RBC 
MasterCard cardholders will earn Target GiftCard Rewards(®) on purchases 
outside of Target, anywhere MasterCard is accepted. 
"Target's REDcard Rewards program is a key part of our "Expect More. Pay 
Less." brand promise, offering guests an additional 5% savings on top of our 
already low prices," said Tony Fisher, president, Target Canada. "We know our 
guests value the instant savings that come with a REDcard and we want to 
ensure Canadian guests apply now so they are ready when their neighbourhood 
Target store opens its doors." 
Applications for both cards are available online at Target.ca/redcard. In 
addition, guests can apply for the Target RBC MasterCard in RBC branches and 
at rbc.com/target. Once Target stores are open, Canadian guests will be able 
to apply for both REDcard products in-store. Target plans to open 124 stores 
across Canada beginning in March/April 2013. 
About Target 
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores 
across the United States and at Target.com. The company plans to open its 
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its 
profit through community grants and programs; today, that giving equals more 
than $4 million a week. For more information about Target's commitment to 
corporate responsibility, visit Target.com/hereforgood. 
About RBC 
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under 
the master brand name RBC. We are Canada's largest bank as measured by assets 
and market capitalization, and among the largest banks in the world, based on 
market capitalization. We are one of North America's leading diversified 
financial services companies, and provide personal and commercial banking, 
wealth management services, insurance, investor services and wholesale banking 
on a global basis. We employ approximately 80,000 full- and part-time 
employees who serve more than 15 million personal, business, public sector and 
institutional clients through offices in Canada, the U.S. and 49 other 
countries. For more information, please visit rbc.com. 
RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2012, we contributed more 
than$95million to causes worldwide (more than$64million in donations, 
and$31 million in sponsorships). 
About MasterCard 
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology 
company. It operates the world's fastest payments processing network, 
connecting consumers, financial institutions, merchants, governments and 
businesses in more than 210 countries and territories. MasterCard's products 
and solutions make everyday commerce activities -such as shopping, traveling, 
running a business and managing finances - easier, more secure and more 
efficient for everyone. Follow us on Twitter @MasterCardNews, join the 
discussion on the Cashless Conversations Blog and subscribe for the latest 
news. For more information, visit MasterCard Canada's Facebook page or follow 
@MasterCardCa on Twitter. 
Lisa Gibson, Target Public Relations, (289) 261-1221 Target Media Hotline, 
(612) 696-3400 Ka Yan Ng, RBC Communications, (416) 974-1794 
SOURCE: Target Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/February2013/05/c2758.html 
CO: Target Canada
ST: Ontario
NI: RET NP  
-0- Feb/05/2013 13:00 GMT