National Survey Confirms Parents More Concerned About Sickness This Cold Season

   National Survey Confirms Parents More Concerned About Sickness This Cold

Germ and parent experts offer advice on how to help stop the spread of germs

PR Newswire

SHELTON, Conn., Feb. 5, 2013

SHELTON, Conn., Feb. 5, 2013 /PRNewswire/ --If you're a parent worried about
the spread of germs this cough and cold season, you aren't alone. According to
a survey conducted this January, nearly three-quarters of parents (70%) are
concerned about getting sick during the cough and cold season, and the
majority of parents (56%) say they are more concerned about getting sick this
year than in previous cold seasons.

To measure heightened levels of parental concern during these months, Wet
Ones® Antibacterial Hand Wipes issued a national survey of more than 1,100
parents nationwide*. Of those surveyed, more than half (61%) reported knowing
at least three family members, friends, co-workers or acquaintances who have
gotten sick or caught a cold or the flu this season, and cited work (49%),
school (47%) and public spaces like the gym and grocery store (42%) as the
most likely places these sicknesses were contracted.

The survey also found that the majority of parents ranked hand washing (75%)
and the use of antibacterial hand wipes or sanitizers (46%) as the top
precautions used to protect their children from getting sick or catching a

"Colds are most infectious during the first two to four days people are
infected," said Dr. Tanner, founder and principal of Antimicrobial Test
Laboratories, LLC, a microbiology laboratory specializing in antimicrobial
technology research. "With cough and cold season in full-swing this year,
regular hand washing is an effective way to ensure germ prevention and combat
the spread of viruses."

For families that are constantly on the go, Dr. Tanner also recommends using
an antibacterial solution such as Wet Ones® Antibacterial Hand Wipes to kill
99.99% of bacteria and clean hands in those instances when soap and water are
not accessible.

Dr. Tanner and Stacy DeBroff, mom, author, CEO and founder of Mom Central
Consulting, offer the following tips to parents to help keep germs at bay this

Dr. Tanner Advises                          Parenting Guru Stacy DeBroff

                                             Go into laundry overdrive. When
You can't outrun germs. Droplets from        flu season hits your family, wash
sneezes can travel at a velocity of 45 miles your kids' pillowcases and sheets
per hour and cover a distance of 10 feet.    in very hot water – even daily,
Wash your hands and face regularly; when     if you can. And, if your younger
soap and water are not available, use Wet    children constantly clutch a
Ones® Antibacterial Hand Wipes to kill       blanket or stuffed animal, toss
bacteria on your hands.                      those in, too.

Don't touch your face. Most cold viruses are Pay attention to pals. Colds
spread by contact with surfaces through      typically run through classrooms,
"self-inoculation" when hands pick up cold   so keep an eye on your child's
viruses, and then touch the nose or eyes to  friends and change plans, if
start an infection. In fact, a study of kids needed. Reschedule play dates or
showed that a program to discourage touching sleepovers so your kids reduce
the face reduced colds by nearly half.       their exposure to coughing,
                                             sneezing friends.

To continue to help prevent the spread of germs in schools, Wet Ones®
Antibacterial Hand Wipes will be making a donation of product to 5,000 schools
across the country this cough and cold season, as part of its ongoing
partnership with

" is all about supporting teachers and classrooms, and this
generous donation from Wet Ones® Hand Wipes is just another way we're making
that happen," said Tim Sullivan, founder of, part of School
Family Media, Inc. "At this time of year, a clean, healthy classroom – and the
supplies needed to make it so – is more important than ever. We're pleased
that we're able to bring this product into our classrooms."

Available in two fragrances, Fresh and Citrus Scent, Wet Ones® Antibacterial
Hand Wipes come in three convenient forms: 40 count canisters, 15 & 20 count
travel packs and 24 count box of individually wrapped single wipes.

For more information and expert tips, visit

About the Survey
*The Wet Ones® Wipes survey was conducted online via a Toluna Quick Survey
from January 25-27, 2013 among a national sample of 2,500 American adults,
including 1,137 parents who currently have at least one child under the age of
18 living in the residence.

About Wet Ones® Wipes Products
Wet Ones® is a registered trademark of Playtex Products, LLC, whose parent
company is Energizer Holdings, Inc. Wet Ones® Antibacterial Hand Wipes kill
99.99 percent of bacteria and clean better than hand sanitizers.

Wet Ones® Antibacterial Hand Wipes are available at most mass merchandisers,
drug stores and grocery stores throughout the United States, including Target
and Walmart. For more information visit .

About School Family Media, Inc.
School Family Media, Inc. is a media company focused exclusively on the
intersection of parents and schools and on facilitating meaningful parent
engagement in schools and is the company behind School
Family Media provides the tools, content, know-how and programs to connect
parents and schools in meaningful ways throughout the school year and
throughout the stages of a student's school life. School Family Media –
through its PTO Today magazine and website – has an especially
strong focus on the leadership of school PTOs and PTAs, and their key role in
the school world. Other SFM offerings include – the website
for involved school families -- and School Family Nights, a series of fun,
family-involvement evenings held at more than 10,000 K-8 schools each school
year. For more information, please visit

About Energizer Personal Care®
A leading manufacturer of personal care products around the world, Energizer
Personal Care, LLC is a division of Energizer Holdings Inc. (NYSE: ENR),
headquartered in St. Louis, Missouri. Energizer Personal Care, LLC markets
products in over one-hundred countries worldwide under the Playtex® brand
infant and feminine care, Banana Boat® brand and Hawaiian Tropic® brand sun
care, Skintimate® brand and Edge® brand shaving preparation, and Schick® brand
shaving products. Playtex and all other trademarks are licensed or owned by
Energizer or its affiliates.


Contact: Kah Yee Teh, GolinHarris, +1-212-373-6063,
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