IBM Forges New Routes to Market with Power and Storage Systems Tuned for Big Data and Cloud Computing

 IBM Forges New Routes to Market with Power and Storage Systems Tuned for Big
                           Data and Cloud Computing

PR Newswire

JOHANNESBURG, Feb. 5, 2013

JOHANNESBURG, Feb. 5,2013 /PRNewswire/ -- IBM (NYSE: IBM) today accelerated
its strategy to make big data and cloud computing a reality for businesses of
all sizes with new Power Systems and Storage Systems that provide deep
insights into big data, simplify data storage in the cloud, and can reduce
costs through consolidation.


The announcement was made today in Johannesburg, South Africa, where IBM
convened over 100 CEOs, CIOs, government officials, and academics at a
leadership forum to chart a course for future business opportunities across
the continent.

Starting at $5,947 (USD), IBM has created an affordable family of entry level
and midrange Power Systems based on new POWER7+ processors. The new systems
are optimized for IBM's industry-leading analytics software, and use
underlying technologies from the groundbreaking Watson system including POWER
processors and big data analytics.

In addition to IBM's longstanding relationship with Avnet and Arrow, today's
news comes on the heels of IBM's recent agreement with Ingram Micro and
TechData to resell IBM's entire portfolio of Power Systems, PureSystems, and
Storage Systems, radically changing the market of IBM's POWER7+ technology by
offering it to small and midsized businesses (SMB) and large enterprises.

Many SMBs have struggled to adopt big data and private cloud solutions due to
lack of in-house skills and expertise to design and maintain commodity
hardware-based systems. IBM is addressing these issues with new Power Systems
that don't require specialized skills and offer the latest advances in
virtualization and automation to speed private and hybrid cloud creation.

"Big data and cloud systems that were once only affordable to large
enterprises are now available to the masses," said Rod Adkins, Senior Vice
President, IBM Systems & Technology Group. "With these new systems, IBM is
forging an aggressive expansion of its Power and Storage Systems business into
SMB and growth markets."

Firebaugh, California-based Westside Produce, a 700 person company, contracts
with melon growers to harvest, market, and ship fresh melons throughout North
America. The company turned to IBM's Power System to make it easier to
forecast how many boxes of melons will come from multiple fields, sorted by
size, variety and grade. "Perishability of produce is a key challenge in our
industry, and having the right technology in place to deliver fresh produce on
time is critical for the success of our growers and our company," said Justin
Porter, Director of Technology, Westside Produce. "All of our mission critical
systems run on IBM Power with little to no intervention required. I do spend
an inordinate amount of time dealing with issues on less mission critical x86

New Power Systems Tuned for Big Data and Cloud
Previously available only on select enterprise IBM Power Systems, IBM is
extending its POWER7+ technology to entry level and midrange systems to help
clients quickly build and deploy infrastructure for private and hybrid clouds.

POWER processors can be a better platform for big data and cloud than
commodity x86 hardware because embedded memory and virtualization - key
ingredients for analytics and cloud workloads – are built into the processor.
These systems come optimized for IBM's industry-leading analytics software
including Cognos and SPSS for business and predictive analytics.

IBM is rolling out eight new Power Systems for SMBs and growth market
companies. New entry level systems include the Power Express 710, 720, 730 and
740 family of products. Starting at $5,947 (USD), the 710 is competitively
priced compared to commodity hardware from Oracle and HP.

IBM also introduced two new PowerLinux Systems - the 7R1 and 7R2 – now
optimized for IBM InfoSphere BigInsights and InfoSphere Streams big data
analytics software. Clients can take advantage of an optional IBM Solution for
WebSphere Mobile and Web Applications on PowerLinux to speed up application
development for the iPhone, Android and BlackBerry.

Two new Power Systems for midsized and large enterprises, the 750 and 760, are
ideal consolidation platforms that centralize big data analytics and cloud

Cloud Storage Made Easy
As big data continues to grow, more organizations are turning to cloud and
virtualization technologies to improve efficiencies, lower costs, and gain
faster access to much-needed storage capacity. IBM is introducing new Storage
Systems and SmartCloud storage solutions to meet these needs:

  oIBM SmartCloud Storage Access: Today, IBM is introducing for the first
    time new software that lets organizations set up secure private storage
    clouds and users store information on the company's internal cloud. The
    new package features a Web-based self-service portal that lets any user
    create an account, set up the amount of storage they need, and then start
    uploading files via the cloud – all with just a few clicks and without the
    assistance of an IT administrator.
  oThe IBM XIV Storage System has been updated with a new system design for
    big data that supports up to 12 10GB Ethernet Ports (or 22 1GB Ethernet
    ports), and up to 6TB of solid state cache, both of which combine to
    improve the performance of database-like workloads by up to five times
    over previous models. In addition, the inclusion of advanced power
    supplies can lower a fully-loaded XIV system's power consumption by as
    much as 16 percent over previous models, which can help customers save on
    energy and cooling costs.
  oThe new Real-Time Compression Appliance™ Model STN7800, v4.1 supports
    large complex environments with reduced infrastructure costs. The
    appliance is based on System x server technology and offers 5x compression
    in real-time, unlimited per appliance software licensing (over 50TBs), and
    supports 10GbE optical, 1GbE copper, or mixed 10GbE and 1GbE connectivity

IBM Global Financing
While technology options for businesses are growing rapidly, companies are
searching for strategic solutions to help them shift spending away from
maintaining infrastructure to investing for growth. IBM Global Financing can
help credit-qualified clients acquire IBM Power Systems and Storage Systems
with affordable payment programs that allow clients to keep their cash while
accelerating return on investment and lowering total cost of ownership.
Financing plans include: 0%, 12-month financing on Power and Storage Systems.

For more information on IBM Global Financing, please visit
For more information on IBM's Smarter Computing initiative, visit:
For a complete press kit on IBM Power Systems, visit


Sean Tetpon


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