Ogilvy CommonHealth's Buddy Scalera to Present at Intelligent Content Conference
PARSIPPANY, NJ -- (Marketwire) -- 02/05/13 -- Buddy Scalera, SVP of
Interactive Content at Ogilvy CommonHealth Worldwide
(www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather,
has been tapped to instruct marketing professionals on how to create
channel-agnostic content that delivers messaging to targeted users
across multiple channels at the Intelligent Content Conference, a
national marketing event to be held February 7 and 8 in San
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(www.wpp.com). The organization houses and maintains individual
Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part
of the Ogilvy & Mather (www.ogilvy.com) network.
The fifth annual Intelligent Content Conference will concentrate on
the importance of understanding corporate publishing, with a focus on
training marketers in what they need to know about the standards,
methods, and tools needed to deliver the right information to the
right people, at the right time, in the right format and language, on
the device of the customer's choosing.
"As an emerging content strategy thought leader in healthcare
communications, Buddy is exactly the type of professional we look for
to present at our conference," says conference organizer Scott Abel,
who is best known as The Content Wrangler.
For more information on the fifth annual Intelligent Content
Conference, visit: www.intelligentcontentconference.com/.
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 63
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity.
Ogilvy CommonHealth Worldwide
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