Advertising Agency Piston Creates the Dramatizer Digital Experience for

Advertising Agency Piston Creates the Dramatizer Digital Experience for 
2013 Digital Campaign Kicked Off With the Super Bowl; Encourages
Users to Add (a Lot of) Drama 
SAN DIEGO, CA and NEW YORK, NY -- (Marketwire) -- 02/05/13 -- has taken the drama out car shopping so to fill the void
there's The Dramatizer. The digital experience for by
advertising agency Piston kicked off for the Super Bowl and gives
audiences the power to increase the drama of ordinary situations with
a click. The Dramatizer's robust media plan includes page takeovers
and other high impact units with ESPN, Yahoo News,,
featured throughout 2013. 
The saying goes, "Tell me and I'll forget. Show me and I may
remember. Involve me and I'll understand." That's the driving force
behind the The Dramatizer campaign from Piston. Piston,
digital agency of record for for over four years, tapped
frequent collaborator Superfad as its production partner for the
original engagement's ever-intensifying storylines.  
"We wanted to create a uniquely interactive and entertaining campaign
that rewards the audience for clicking while building the Cars
brand," explains David Schafer, Piston's Executive Creative Director.
"Placing the story in the hands of users, viewers can add progressive
drama to an otherwise benign scenario. Each ad is like a mini movie.
From the production by Superfad to the collaboration with the
leadership at, this year's creative is by far the most
engaging and memorable to date." 
Watching the Big Game with friends. A leisurely drive in the country.
Snorkeling near a reef. A sunny walk in the park. What could go
wrong? Plenty. The Dramatizer, what happens next is in your hands.
Get dramatic here: 
 Piston has built its reputation with national and
international clients by delivering campaigns that capture the hearts
and minds of audiences through a focus on commerce, culture and
technology. Oakley, White House/Black Label, Sunglass Hut, and
Mitsubishi are just a few of Piston's signature clients. For more on
the company visit  
ABOUT CARS.COM is an award-winning online destination for
car shoppers that offers information from consumers and experts to
help buyers formulate opinions on what to buy, where to buy and how
much to pay for a car. offers thousands of new and used
vehicle listings, consumer reviews, side-by-side comparison tools,
photo galleries, videos, unbiased editorial content and many other
tools. puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, is a division of
Classified Ventures LLC, which is owned by leading media companies,
including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The
McClatchy Company (NYSE: MNI), Tribune Company and The Washington
Post Company (NYSE: WPO). 
Image Available: 
Jessie Nagel
@ Hype 
310.839.9834 x102 
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