Freescale Xtrinsic eCompass Software Awarded Product of the Year by Electronic Products Magazine

  Freescale Xtrinsic eCompass Software Awarded Product of the Year by
  Electronic Products Magazine

Sensor fusion solution garners innovation award for empowering engineers with
C source code for magnetic calibration and tilt-compensation

Business Wire

AUSTIN, Texas -- February 5, 2013

Freescale Semiconductor (NYSE: FSL) has been awarded an Electronic Products’
Product of the Year award for its Freescale Xtrinsic eCompass software, which
fuses data from Freescale Xtrinsic accelerometers and magnetometers to
implement a highly accurate tilt-compensated electronic compass with full hard
and soft iron calibration of magnetic disturbance.

Engineers integrating electronic compasses into smartphones and tablets have
traditionally been faced with lengthy licensing negotiations with specialist
providers of sensor fusion software and do not generally receive source code
that can be compiled for their processor of choice. Freescale provides the
Xtrinsic eCompass software in ANSI C source code format via a click-through
license agreement with the simple restriction that the software be used in
conjunction with Freescale sensors, but without restrictions on the processor

The editors of Electronic Products, a leading trade publication for electronic
design engineers, evaluated thousands of products introduced over the past
year. The winning products were selected on the basis of innovative design,
significant advancement in technology or application and substantial
achievement in price and performance. Freescale’s Xtrinsic eCompass software
was honored in the software category for providing source code and a simple
licensing process, which significantly empowers engineers wanting to add
eCompass and orientation calculation to consumer products.

“We are honored to be recognized by Electronic Products for our significant
achievements in the sensor fusion space, illustrated by the innovative design
of our Xtrinsic eCompass software,” said Seyed Paransun, vice president and
general manager of Freescale’s Sensor & Actuator Solutions Division. “This is
a true testament to the dedication of Freescale and our entire team of
engineers to develop compelling sensing solutions that achieve outstanding
levels of performance.”

Sensor fusion algorithms synthesize the inherent strengths of each sensor to
achieve greater accuracy and optimization. Freescale's Xtrinsic eCompass
magnetic calibration algorithms implement real-time characterization of the
intense hard and soft iron magnetic field interference present on smartphone
or tablet printed circuit boards, while the tilt-compensated eCompass software
provides an accurate compass heading irrespective of the orientation of the
handheld device.

The Aerospace^TM, Android^TM and Windows^®  8 coordinate systems are
supported. Freescale’s ANSI C source code is supplied in a sensor simulation
framework using simple console input and output to allow engineers to build,
run and verify the algorithms on their target processor in a matter of minutes
before the physical sensors are added to the circuit board.

2012 marks the 38th annual Electronic Products’ “Product of the Year” Awards,
which recognizes the best products in the industry. The 2012 Product of the
Year Awards were announced in the January 2013 issue of Electronic Products
with a cover feature and a brief description of each product.

For more information about the awards, please visit Electronic Products’

For more information about the Freescale Xtrinsic eCompass solution, please

Tweet this: @Freescale #Xtrinsic eCompass Software Awarded Product of the Year
by @ElectronicProd Magazine:

A proven leader in sensing solutions

Expanding on its more than 30-year heritage of sensor innovation,
Freescale'sXtrinsic sensing solutionsare designed with the right combination
of high-performance sensing capability, processing capacity and customizable
software to help deliver smart, differentiated sensing applications. With
Xtrinsic sensing solutions, Freescale’s vision is to offer a diverse and
differentiated product portfolio to meet the expanding needs of the
automotive, consumer and industrial segments. Xtrinsic solutions offer
distinct blends of functionality and intelligence designed to help customers
differentiate and win in highly competitive markets.

About Freescale

Freescale Semiconductor(NYSE: FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based
inAustin,Texas, and has design, research and development, manufacturing and
sales operations around the

Freescale and the Freescale logo are trademarks ofFreescale Semiconductor,
Inc., Reg. U.S. Pat. & Tm. Off. Xtrinsic is a trademark of Freescale
Semiconductor, Inc.All other product or service names are the property of
their respective owners. © 2013Freescale Semiconductor, Inc.


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