Phison Licenses Tensilica's Dataplane Processor (DPU) for NAND Flash Memory Controllers and SSD Applications

Phison Licenses Tensilica's Dataplane Processor (DPU) for NAND Flash Memory 
Controllers and SSD Applications 
SANTA CLARA, CA -- (Marketwire) -- 02/05/13 --  Tensilica(R), Inc.
today announced that Phison Electronics Corp., the Taiwanese global
market leader in flash and USB controller technology, has licensed
Tensilica's Xtensa(R) dataplane processor unit (DPU). 
From high-end, multi-processor SSDs to single-processor consumer
flash, the Xtensa DPU combines both signal processing and control,
scales efficiently across multiple product lines and delivers 10x to
100x performance efficiency required for manufacturers to produce
flexible and differentiated products.  
"Tensilica's DPUs allow us to create highly competitive products that
are optimized for our unique flash architectures without compromising
the implementation or requiring us to create, verify and maintain
algorithm-acceleration offload engines to supplement an inflexible
fixed-function control CPU," said Aw Yong, President at Phison.
"Moreover, Tensilica's DPUs have special I/Os that speed data in and
out of the processing engine, bypassing the system bus, speeding
overall system performance." 
"We're pleased to welcome Phison, a leader in NAND flash memory and
SSD controllers, as the latest customer to realize the benefits of
our Xtensa DPUs for storage applications," stated Steve Roddy,
Tensilica's vice president of marketing and business development. "In
flash controllers, sufficient I/O bandwidth is critical in providing
a balanced and efficient solution. Processor performance alone is not
enough if it stalls waiting for data. With virtually unlimited I/O
bandwidth, custom data types up to 1024 bit wide and an instruction
set easily extended to match the needs of each application, our
customers are free to create exactly what they need for programmable
signal processing and control." 
About Phison Electronics Corp.
 Phison is a market leader in NAND
Flash controllers and applications including USB, SD, eMMC, PATA and
SATA. Phison is a total solution provider with expertise in IC
design, product development and manufacturing and offers system and
OEM services for major retail brand names. Additional information
about Phison is available at 
About Tensilica
 Tensilica, Inc. is the leader in dataplane processor
IP cores, with almost 200 licensees. Dataplane processors (DPUs)
combine the best capabilities of DSPs and CPUs while delivering 10 to
100x the performance because they can be optimized using Tensilica's
automated design tools to meet specific and demanding signal
processing performance targets. Tensilica's DPUs power SOC designs at
system OEMs and seven out of the top 10 semiconductor companies for
designs in mobile wireless, telecom and network infrastructure,
computing and storage, and home and auto entertainment. Tensilica
offers standard cores and hardware/software solutions that can be
used as is or easily customized by semiconductor companies and OEMs
for added differentiation. For more information on Tensilica's
patented, benchmark-proven DPUs visit 
Tensilica is a registered trademark belonging to Tensilica, Inc. All
other company and product names mentioned are trademarks and/or
registered trademarks of their respective owners. 
Press Contacts: 
Paula Jones 
(408) 327-7343  
Erika Powelson 
(831) 424-1811 
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