USHCC Applauds Efforts by Coca-Cola to Fight Obesity

USHCC Applauds Efforts by Coca-Cola to Fight Obesity

WASHINGTON, Feb. 5, 2013 (GLOBE NEWSWIRE) -- The United States Hispanic
Chamber of Commerce (USHCC) commends The Coca-Cola Company for its commitment
to fight obesity through its new and unprecedented campaign. Beginning with
two national television commercials, the goal of the campaign is to educate
people about the importance of making informed choices and balancing their
caloric intake.

According to the Centers for Disease Control and Prevention (CDC), "Obesity
now affects 17% of all children and adolescents in the United States - triple
the rate from just one generation ago." As a leader in the fight against
obesity, Coca-Cola's campaign will also implement innovative programs to
educate its consumers. It is committed delivering a greater choice of
beverages, including low- and no-calorie options, and to clearly communicating
the calorie content of all its products.

The Calories Count Vending Program will ensure that vending machine labels
feature calorie information for each beverage selection, so that customers can
make informed and healthy decisions. The company is also expanding its Troops
for Fitness program which supports the hiring of U.S. veterans to teach
military-style fitness classes in key cities across the country throughout
2013.

"We are proud to partner with a company that holds itself responsible for the
health and well-being of its consumers. We applaud Coca-Cola for its
leadership on this timely and critical issue," said USHCC President & CEO
Javier Palomarez.

About the United States Hispanic Chamber of Commerce

Founded in 1979, the USHCC actively promotes the economic growth and
development of Hispanic entrepreneurs and represents the interests of over 3
million Hispanic-owned businesses across the United States that contribute in
excess of $465 billion to the American economy each year. It also serves as
the umbrella organization for more than 200 local Hispanic chambers and
business associations in the United States and Puerto Rico. For more
information, visit www.ushcc.com.


CONTACT: Andres Pena
         202-715-0474
 
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