Dover Saddlery Announces Preliminary Financial Results for Fourth Quarter 2012

Dover Saddlery Announces Preliminary Financial Results for Fourth Quarter 2012 
LITTLETON, MA -- (Marketwire) -- 02/05/13 --  Dover Saddlery, Inc.
(NASDAQ: DOVR), the leading multichannel retailer of equestrian
products, today announced that preliminary unaudited revenues for the
fourth quarter ended December 31, 2012 exceeded revenues in the
fourth quarter of 2011 by 11.0%, increasing to approximately $26.4
million. Revenues from the retail channel increased 16.7% to
approximately $10.5 million and revenues from the direct channel
increased 7.6% to approximately $15.9 million.  
"We are very pleased that our new seasonal promotions in the fourth
quarter of 2012 yielded such strong results, particularly in light of
the challenging retail environment In addition, enhancements we made
to our online channel throughout the year produced impressive results
for the direct channel in the fourth quarter," said Stephen L. Day,
president and CEO of Dover Saddlery. "The sales numbers presented are
preliminary, and we will be reporting the audited fourth quarter and
full year 2012 results on or about March 26, 2013." 
About Dover Saddlery, Inc.
 Dover Saddlery, Inc. (NASDAQ: DOVR) is
the leading multichannel retailer of equestrian products in the
United States. Founded in 1975 in Wellesley, Massachusetts, by United
States Equestrian team members, Dover Saddlery has grown to become
The Source(R) for equestrian products. Dover offers a broad and
distinctive selection of competitively priced, brand-name products
for horse and rider through catalogs, the Internet and company-owned
retail stores. Dover Saddlery, Inc. serves the English rider and,
through Smith Brothers, the Western rider. The Source(R), Dover
Saddlery(R) and Smith Brothers(R) are registered marks of Dover
For more information, please call 1-978-952-8062 or visit 
Forward-Looking Statements
 This press release includes
"forward-looking statements" within the meaning of section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, including without limitation
statements made about the Company's business outlook, the prospects
for overall revenue growth, variations in consumer demand, gross
margins and profitability, and the opening of new stores. All
statements other than statements of historical fact included in this
press release regarding the Company's strategies, plans, objectives,
expectations, and future operating results are forward-looking
statements. Although Dover believes that the expectations reflected
in such forward-looking statements are reasonable at this time, it
can give no assurance that such expectations will prove to have been
correct. These forward-looking statements involve significant risks
and uncertainties, including those discussed in this release and
others that can be found in "Item 1A Risk Factors" of Dover Saddler's
Annual Report on Form 10-K for the fiscal year ended December 31,
2011. Dover Saddlery is providing this information as of this date
and does not undertake any obligation to update any forward-looking
statements contained in this document as a result of new information,
future events or otherwise. No forward-looking statement can be
guaranteed and actual results may differ materially from those Dover
Saddlery projects. 
Janet Nittmann 
Tel 978 952 8062 x218 
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