Zillow Launches Zillow Digs, A New Home Improvement Marketplace
Features proprietary Digs Estimates providing local cost estimates to remodel
bathrooms and kitchens, and numerous visual inspiration tools, on the iPad and
via the Web
SEATTLE, Feb. 5, 2013
SEATTLE, Feb. 5, 2013 /PRNewswire/ --Seven years ago, Zillow, Inc. (NASDAQ:
Z) revolutionized real estate by providing deep data and Zestimate® home
valuations for nearly all homes in America, empowering home shoppers with
information to make them smarter and more informed. Now, Zillow®, the leading
real estate information marketplace, is tackling home improvement with today's
launch of Zillow Digs™, a free app available exclusively for iPad® and as a
With Zillow Digs, home shoppers and homeowners can find visual inspiration and
understand the real cost of remodeling projects. Users can browse tens of
thousands of photos and see Zillow's proprietary Digs Estimates for the
estimated cost, based on where they live, of the actual bathrooms and kitchens
they are viewing. They can create, save and share Boards of ideas and decor
they love, browse Boards created by others, comment on photos and follow
people with similar interests. And, they can connect with local home
improvement professionals for help.
According to a recent survey by Ipsos®, more than 75 percent of homeowners who
bought a home in the past year recently completed a home improvement project.
Nearly 25 percent of recent homeowners remodeled a bathroom or kitchen in the
"Tens of millions of home buyers shop for homes on Zillow each month, and home
improvement is a natural next step for us in consumer empowerment and
transparency of information to help people make smarter decisions," said
Spencer Rascoff, CEO at Zillow. "I'm also excited to introduce a revolutionary
new tool for consumers: Digs Estimates. This first-of-its-kind remodeling cost
estimate algorithm was created by Zillow's industry-leading team of economists
and data analysts who produce extensive housing data and research."
Unique to Zillow, Digs Estimates give consumers the estimated cost of
thousands of real bathrooms and kitchens in Zillow Digs' ever-increasing
portfolio of photos and are computed using Zillow's proprietary algorithm,
which includes real-world data from local contractors such as size, materials,
finish level, and regional labor and material rates. The Digs Estimates'
patent-pending technology helps home shoppers and homeowners create more
realistic budgets appropriate for their specific market.
Additionally on Zillow Digs, homeowners can find and connect with local
professionals such as architects, contractors and designers who can help with
their projects. Professionals can create a free Zillow Digs profile with
contact information, photos of past work and a link to their website.
Professionals also can market their expertise and their business by creating
Boards, commenting on others' photos and answering questions. And, just as in
other Zillow marketplaces, local professionals can build valuable reputations
through customer ratings and reviews.
Zillow now has a mobile and Web marketplace for consumers and professionals at
every stage of the homeownership life cycle: from renting a first apartment,
to buying and financing a home and, now, improving that home. Like the U.S.
markets for real estate, mortgages and rentals, home improvement is a large
and growing market, achieving roughly $300 billion in consumer spending in
2012, according to the Joint Center for Housing Studies of Harvard University.
The Zillow Digs App is available for free from the App Store on iPad or
To learn more about Zillow Digs, visit www.zillow.com/digs.
About Zillow, Inc.
Zillow, Inc. (NASDAQ: Z) operates the largest home-related marketplaces on
mobile and the Web, with a complementary portfolio of brands and products that
help people find vital information about homes, and connect with the best
local professionals.Zillow's brands serve the full life cycle of owning and
living in a home: buying, selling, renting, financing, remodeling and more. In
addition, Zillow offers a suite of tools and services to help local real
estate, mortgage, rental and home improvement professionals manage and market
their businesses. Welcoming 46 million monthly unique users,the Zillow, Inc.
portfolio includesZillow.com®,Zillow Mobile, Zillow Mortgage
Marketplace,Zillow Rentals, Zillow Digs, Postlets®, Diverse Solutions®,
Buyfolio™, Mortech™ and HotPads™. The company is headquartered in Seattle.
Zillow.com, Zillow, Postlets and Diverse Solutions are registered trademarks
of Zillow, Inc.
Buyfolio, Mortech, HotPads and Digs are trademarks of Zillow, Inc.
Ipsos is a registered trademark of Ipsos SA.
iPad is a registered trademark of Apple, Inc.
The Zillow logo is available at
[i] These are some of the findings of an Ipsos study conducted March 9 - 19,
2012. The study was fielded nationally among a total of 3,023
randomly-selected adults aged 18 and over residing in the United States. With
a sample of this size, the results are considered accurate within ±1.8
percentage points 19 times out of 20, of what they would have been had the
entire population of adults in the United States been polled. The margin of
error will be larger within subgroupings of the survey population. The data
presented above relies on a subgroup of homeowners who have moved in the past
year, with a sample size of 458 and a margin of error of ±4.6 percentage
points 19 times out of 20. All sample surveys and polls may be subject to
other sources of error, including, but not limited to coverage error, and
SOURCE Zillow, Inc.
Contact: Media, Cynthia Nowak, Zillow, +1-206-757-2701, firstname.lastname@example.org
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