Publicis Groupe to create the world’s leading digital network

  Publicis Groupe to create the world’s leading digital network

DigitasLBi will pool the global market leadership and cutting-edge skill-sets
of top agencies Digitas and LBi

Business Wire

PARIS -- February 5, 2013

RegulatoryNews:

Publicis Groupe (Paris:PUB) (EURONEXT Paris: FR0000130577) will merge Digitas
and LBi, to form the leading, fully integrated global digital agency network,
with digital marketing and technology capabilities at the core. The new
network, to be named DigitasLBi, will be led by LBi Chief Executive Luke
Taylor, who has been appointed DigitasLBi’s Global CEO.

Highlighting Publicis Groupe’s leadership of the crucial, fast-moving digital
sector, DigitasLBi will be the most complete digital agency network in the
world, leveraging the longstanding dominance of Digitas in the USA -- where it
is the largest digital agency -- together with LBi’s strong position in Europe
and the leading position enjoyed by both agencies in Asia Pacific. DigitasLBi
will comprise 5,700 best-in-class digital and technology experts in 25
countries around the world. DigitasLBi clients include American Express,
Coca-Cola, Delta, eBay, L’Oréal, Johnson & Johnson, Mondelez P&G, Nissan,
Sprint and Starbucks.

Digitas and LBi share strong grounding in digital, including data, direct,
social, search and platform delivery. Pooling these cutting-edge skillsets,
DigitasLBi’s outstanding service offering will provide clients with unique
depth and breadth of expertise across the widest range of digital disciplines,
including strategy & analytics, performance marketing, service design,
e-commerce, brand strategy, content development, mobile, market research, CRM,
search and social media.

The new digital network’s ‘end-to-end’ proprietary technology suite will
include LBi’s Audience Engagement Platform as well as Digitas’ CRM365
Intelligence Platform and award-winning BrandLIVE. The combination of these
technologies and surrounding services will allow DigitasLBi to form a uniquely
perceptive view of the customer and distribute creative content efficiently
across earned, owned and paid media channels, driving marketing effectiveness
and delivering better value to brands.

“Advertisers need a truly integrated and global digital network that can
anticipate trends, forecast the ‘next’, while constantly innovating in our
ever-changing world,” said Maurice Lévy, Chairman and CEO of Publicis Groupe.
“The combination of Digitas and LBi will create the world’s leading
concentration of digital skills and competencies in the world, capable of
delivering solutions to all clients, everywhere. I’m very happy that Luke will
be managing this new global network. I’m sure that he will bring innovative
vision and market-defining services to our clients, and this is and will
always be our relentless focus. The formation of DigitasLBi is an essential
landmark. It will certainly be the most competitive, attractive network in the
market for both clients and talent."

As Global CEO of DigitasLBi, Luke Taylor will report directly to Bob Lord, CEO
of Publicis Groupe’s Digital Technology Division. A team of senior LBi,
Digitas and Publicis Groupe executives will oversee the merger process under
the leadership of Stephan Beringer, CEO, Digitas and Razorfish International,
ensuring flawless delivery of the newly enhanced service offering to clients
in every geography.

"One of the key strategic tenets of the combined DigitasLBi offering is the
scalable, flexible technology and product suite that will help meet the full
spectrum of marketer needs from audience engagement, to sense-and-respond
content development and publishing, to real-time relationship marketing," said
Bob Lord, CEO of Publicis Groupe’s Digital Technology Division. "This is an
exciting union between two powerful brands, with complementary strengths in
product and service that will redefine the role of an agency."

Between them Digitas and LBi have a strong, shared heritage in digital that
delivers strength and depth across all data, direct, social, search and
platform delivery disciplines. Digitas has long been known for digitally-led,
integrated brand ideas with roots in CRM and connected commerce. LBi meanwhile
has a historic strength in service innovation and multi-channel delivery and,
following its acquisition of bigmouthmedia in 2010 and MRY in 2011, is able to
leverage a breadth of search and social expertise along side its creative,
technology and user experience skillsets. In 2012 LBi and Digitas received a
combined total of over 200 awards globally. Specifically, Digitas won two
Cannes Lions Grand Prix last year, whilst LBi secured the SXSW People’s Choice
Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK
Digital Agency of the Year 2012 by Marketing magazine.

“DigitasLBi represents the first time that insight, content and distribution
has been brought together in one agency, providing clients with a truly
integrated, best-in-class, global offering,” said Luke Taylor, Chief Executive
of DigitasLBi. “I’m thrilled to have been appointed to oversee the genesis and
strategic evolution of DigitasLBi and harness the unique opportunity to
leverage an unparalleled breadth of geographies, services and proprietary
technologies to pace set the markets.”

Sitting alongside sister Publicis Groupe digital brands Razorfish and Rosetta,
DigitasLBi cements Publicis Groupe’s ambitions in this critical area for its
clients and the future of the communications sector. Publicis Groupe’s share
of revenue derived from digital operations is now over 35%, enhancing its
ability to deliver innovative and best-in-class services to clients.

Colin Kinsella continues in his role as Chief Executive, Digitas North
America, while Ewen Sturgeon remains Chief Executive of LBi, Europe, Middle
East and Asia.

The creation of DigitasLBi will not affect MRY, which will remain a standalone
entity under the leadership of founder and Chief Executive Matt Britton. With
an enhanced headcount and service offering, MRY will continue to operate as an
integrated agency with a social center of gravity.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi, LBi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 58,000 professionals.

www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe

Viva la Difference !

Contact:

Publicis Groupe
Corporate Communications
Peggy Nahmany, + 33 (0)1 44 43 72 83
or
Investor Relations
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Attelian, + 33 (0)1 44 43 74 44
or
Digitas
Jill Kelly, +1-646-735-7330
EVP, Global Director, Corporate Communications
or
LBi
Gareth Jones, +44 (0) 207 063 6263
Global Brand & Marketing Director
 
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