Fitch: YUM's Ratings Not Immediately Impacted by China Weakness

  Fitch: YUM's Ratings Not Immediately Impacted by China Weakness

Business Wire

CHICAGO -- February 5, 2013

Fitch Ratings will not take any immediate rating actions following YUM!
Brands, Inc.'s (NYSE: YUM) announcement that negative same-store sales (SSS)
trends at China KFC will cause a mid-single digit decline in consolidated
earnings during 2013.

YUM expects SSS in China to decline approximately 25% for January and February
combined, after declining 6% in the fourth quarter of 2012. The firm assumes
SSS trends to improve as the year progresses and turn positive in the fourth
quarter but has some uncertainty as to the time it will take to restore SSS
growth.

The sharply negative SSS trends resulted from adverse publicity related to the
use of excessive levels of antibiotics by two chicken suppliers of KFC China.
YUM is taking aggressive action to strengthen its supply chain and reassure
customers about its food quality. The firm plans to launch a comprehensive
quality assurance program with suppliers along with a targeted marketing
program to support these efforts in March, following the end of Chinese New
Year.

Fitch is concerned about the recent declines, will review YUM's policies
regarding protein procurement in China, and will watch for any potential
lasting effect this negative media attention could have on KFC China's brand
equity. An acceleration of monthly SSS declines would be viewed negatively,
especially if sales in the U.S. and YUM Restaurants International (YRI) also
exhibit weakness though not anticipated. During 2012, China represented 42% of
YUM's $2.4 billion of segment operating profit while YRI and the U.S.
represented 30% and 28%, respectively.

YUM's cash flow continues to support the firm's plan to open at least 700 new
units in China during 2013, increasing its total presence by about 10% or to
nearly 6,300 units. During 2012, YUM generated $2.3 billion of operating cash
flow and $651 million of free cash flow (FCF) after spending $1.1 billion on
capital expenditures and $544 million on dividends. However, given the
company's commitment to its investment grade rating, Fitch would expect YUM to
take a more conservative stance regarding share repurchases and dividend
increases should China SSS trends worsen through the course of 2013.

Fitch currently rates YUM as follows:

--Long-term IDR 'BBB';

--Senior unsecured notes 'BBB';

--Bank credit facility 'BBB';

--Short-term IDR 'F2'.

The Rating Outlook is Stable.

Additional information is available at 'www.fitchratings.com'.

Applicable Criteria and Related Research

--Corporate Rating Methodology (Aug. 8, 2012);

--YUM! Brands, Inc. Update (Aug. 7, 2012);

--2013 Outlook: U.S. Restaurants - Intensifying Competition, Food Inflation,
and Legislation to Drive Operating and Financial Strategies (Dec. 13, 2012).

Applicable Criteria and Related Research:

Corporate Rating Methodology

http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=684460

YUM! Brands, Inc.

http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=685457

2013 Outlook: U.S. Restaurants (Intensifying Competition, Food Inflation, and
Legislation To Drive Operating and Financial Strategies)

http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=696952

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Contact:

Fitch Ratings
Primary Analyst:
Carla Norfleet Taylor, +1-312-368-3195
Director
Fitch Ratings, Inc.
70 W. Madison Street
Chicago, IL 60602
or
Secondary Analyst:
Judi Rossetti, CFA, CPA, +1-312-368-2077
Senior Director
or
Committee Chairperson:
Wesley E. Moultrie, II, CPA, +1-312-368-3186
Managing Director
or
Media Relations:
Brian Bertsch, New York, +1 212-908-0549
brian.bertsch@fitchratings.com
 
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