Call for Entries Now Open for Adobe Youth Voices Aspire Awards

  Call for Entries Now Open for Adobe Youth Voices Aspire Awards

Competition Invites Youth Around the World to Creatively Express Their Vision
for Positive Change

Business Wire

SAN JOSE, Calif. -- February 5, 2013

The Adobe Foundation today announced a call for entries to the second Adobe
Youth Voices (AYV) Aspire Awards, a global, online challenge inviting youth to
creatively express their vision for driving change in local communities. The
competition is an extension of AYV, the company’s global philanthropic
commitment, which is designed to ignite creative confidence in youth by
empowering them to find their voice and make it heard.

“At Adobe, we believe in the power of creativity to make the world a better
place,” said Michelle Yates, director of corporate social responsibility,
Adobe and executive director of the Adobe Foundation. “The Aspire Awards give
young people an opportunity to explore issues that are important to them and
creatively present possible solutions. Ultimately, the skills they learn while
creating their projects help these youth become active and engaged members of
their communities and society at large.”

                  The competition offers eight standard content categories
                  representing visual storytelling methods that range from
Categories:      music videos to photo essays. A ninth category – the UNICEF
                  Challenge – invites entrants to develop a video proposal for
                  a project they would like to launch in their local
                  Youth ages 13-19 are eligible to participate by teaming up
                  with adult educators who are part of the AYV partner network
                  or are registered with AYV Essentials, an online source for
Eligibility:      free curricula and tools to support the creation of digital
                  content in an academic context. Entries must be submitted by
                  educators on behalf of youth participants. Educators from
                  any school or youth organization are welcome to register
                  with AYV Essentials at no cost.
How to Enter:     Complete entry guidelines can be found at the official
                  competition website,
                  The submission deadline for content produced from 2010-2012
Deadlines:        is February 22; the deadline for the UNICEF Challenge and
                  any other content produced in early 2013 is April 19.
                  From all eligible entries, 20 finalists will be selected in
                  each of the eight standard content categories; six finalists
                  will be selected in the UNICEF Challenge category. Finalist
                  entries will be showcased on the Aspire Awards website April
                  29-June 8. During this period, an international panel of
                  esteemed professionals working in art, film, and other
                  creative fields will select first- and second-place winners
How Winners are   in each category. The six finalists for the UNICEF Challenge
Chosen:           will be selected by a panel of international UNICEF experts.


                  The general public is also invited to participate in the
                  judging process by viewing, sharing, commenting on, and
                  “liking” entries via the Aspire Awards website. Entries that
                  generate the highest level of social engagement in each
                  category will receive an audience award.
                  Youth who submit entries for the eight standard content
                  categories are eligible to win software, hardware, a trip to
                  attend the 2013 AYV Summit in San Jose, Calif., and a
                  charitable donation to a cause of their choice. UNICEF
                  Challenge first-place, second-place, and audience award
Prizes:           winners will receive $40,000, $30,000, and $20,000 grants,
                  respectively, which will be distributed to their country
                  offices and dedicated to implementing the winning project
                  proposals. In addition, winners’ entries will be featured at
                  distinguished exhibitions, including international film
                  festivals and other arts organization events. For further
                  prize details, please visit the Aspire Awards website.

About Adobe Youth Voices

Adobe Youth Voices is the Adobe Foundation’s global philanthropic initiative
that empowers youth from underserved communities with digital media skills so
they can comment on their world, share their ideas and take action on issues
that are important to them. By harnessing the energy and insight of youth
13–19 years old, Adobe Youth Voices aims to inspire a dialogue for change in
their communities.

The program engages youth to express themselves through documentary videos,
photography, print media, radio diaries, animation, Web communications and
other media. The Adobe Youth Voices global network includes 700 sites in 52
countries. For more information, visit

About the Adobe Foundation

The Adobe Foundation is a 501(c)(3) private foundation created and funded by
Adobe to leverage human, technological and financial resources to drive social
change and community improvements.


Adobe Systems Incorporated
Colleen Rodriguez, 408-536-6803
Katie Hays, 206-664-7807
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