TELUS and Canadian Football League make 8,000 fans a part of football history
Induction of The Fan Cuppresented by TELUSinto Canadian Football Hall of
Fame is celebrated with a TELUSdonation of $50,000toKidSportCanada
TORONTO, Feb. 5, 2013 /CNW/ - TELUS and the Canadian Football League (CFL)
today announced the induction of The Fan Cup presented by TELUS into The
Canadian Football Hall of Fame (CFHOF). The occasion marks the final
celebrations surrounding the 100(th) Grey Cup.
Since September 2012, 8,000 CFL fans participated in a cross-country tour
where they had the opportunity to press a unique Grey Cup commemorative penny
using the TELUS custom Penny Press Machine. A part of each penny was collected
and melted to create The Fan Cup presented by TELUS. The names of every fan
who pressed a penny were collected and engraved on the trophy.
The official induction ceremony will take place at the CFHOF in Hamilton,
Ontario on Friday, February 8, 2013 at 10 a.m. ET. The event will give fans an
exciting opportunity to see this first ever pro sports trophy up close and
shake hands with special guests including CFL alumni and current Hamilton
Tiger-Cats players Marwan Hage and Peter Dyakowski; hall of famer Less Browne;
and four-time Grey Cup champion and hall of famer Damon Allen. For those not
able to attend the induction ceremony, the CFHOF will waive admission on
Saturday, February 9, 2013 for a chance to see The Fan Cup presented by TELUS
"We are very pleased that TELUS gave football fans of Canada an opportunity to
be a part of the rich history found in the Canadian Football Hall of Fame and
Museum," said Mark DeNobile, executive director and chief operating officer,
Canadian Football Hall of Fame. "We look forward to meeting the same fans who
engraved their names onto the trophy and hearing their memories of Canadian
For each penny that was pressed on the tour or virtually via telus.com/fancup,
TELUS contributed $1 to KidSport Canada - a national not-for-profit
organization that provides funding to help children in need across Canada play
organized sports. An extra dollar was given on behalf of every fan who shared
their experience on Twitter or Facebook, bringing the grand total raised to
$50,000. Since 2000, TELUS has given more than $200,000 to KidSport Canada.
"The Fan Cup presented by TELUS is our way of symbolizing the unwavering
passion and dedication we have for our customers," said Anne-Marie LaBerge,
vice-president Consumer Marketing Communications, TELUS. "And as part of our
'we give where we live' philosophy at TELUS, we believe that no kid should be
left on the sidelines without the opportunity to experience the positive
benefits of organized sports. Today is about continuing our ongoing support of
KidSport with a donation of $50,000."
"We are thrilled to have been selected by TELUS as the recipient charity for
The Fan Cup campaign," said Dawn MacDonald, executive director, KidSport
Ontario. "Through the support of TELUS and all the Canadian Football League
fans, we are that much closer to realizing our vision of creating
sports-related opportunities for all under-resourced kids."
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company
in Canada, with $10.8 billion of annual revenue and 13.0million customer
connections including 7.6million wireless subscribers, 3.4million wireline
network access lines, 1.3million Internet subscribers and more than 635,000
TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle,
TELUS provides a wide range of communications products and services including
wireless, data, Internet protocol (IP), voice, television, entertainment and
In support of our philosophy to give where we live, TELUS, our team members
and retirees have contributed more than $260million to charitable and
not-for-profit organizations and volunteered 4.2million hours of service to
local communities since 2000. Fourteen TELUS Community Boards lead TELUS'
local philanthropic initiatives. TELUS was honoured to be named the most
outstanding philanthropic corporation globally for 2010 by the Association of
Fundraising Professionals, becoming the first Canadian company to receive this
prestigious international recognition.
For more information about TELUS, please visit telus.com.
About the Canadian Football League
The Canadian Football League is OUR league. It's built on a tradition as
proud, staged on a field as broad, and played at a pace as exciting as the
country we are proud to call home. Our championship game, the Grey Cup, is the
biggest single annual sporting event in Canada. The 101st edition will be
played on November 24, 2013 in Regina, Saskatchewan.
About the Canadian Football Hall of Fame and Museum
There are currently 258 members enshrined in the Hall's Zone of Champions,
which features busts of each member of the Hall. The Canadian Football Hall of
Fame and Museum operates as a non-profit registered charity. Located in
Hamilton, Ontario since 1963, and in its current location next to Hamilton
City Hall since 1972, the Hall is home to more than 50,000 Canadian football
artefacts, ranging from equipment and trophies to photos and videos. It's open
to the public year round; see our website for further information www.cfhof.ca.
About the KidSport™ Canada
KidSport™ Canada is a national not-for-profit organization that provides
financial assistance for registration fees and equipmentto kids aged18 and
under. Through a confidential application process we provide grants so they
can play a season of sport. One of our primary goals is to support our network
of 11 provincial/territorial KidSport chapters and 177 community KidSport
chapters across Canada in their fundraising and sport activities.
For media inquiries, please contact: Emma Miller TELUS Social and Media
Relations 647-464-6817 firstname.lastname@example.org
Shannon Ballard Director of Marketing 416-322-5659 email@example.com
SOURCE: TELUS Corporation
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-0- Feb/05/2013 17:13 GMT
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