WebMD Introduces New Allergy App for iPhone
WebMD Allergy provides accurate and personalized weather-related allergy
information to help proactively manage allergies for the entire family
NEW YORK, Feb. 5, 2013
NEW YORK, Feb. 5, 2013 /PRNewswire/ --WebMD Health Corp. (Nasdaq: WBMD), the
leading source of health information, announced today its new WebMD Allergy
app for the iPhone, an innovative new mobile resource that empowers consumers
to take control of their allergies. It is the first free app to provide
allergy sufferers with personalized location-based allergy condition forecasts
in combination with WebMD's trusted information and insights. WebMD Allergy is
further personalized with optional mobile push notifications that warn when
allergen levels are high, enabling app users to proactively manage their
To view the multimedia assets associated with this release, please click:
Over sixty percent of WebMD visitors report allergies that moderately or
severely affect their lives.^1 WebMD Allergy delivers customized health and
wellness information to consumers looking to identify and manage seasonal,
food, skin, drug, insect bites or stings, and latex allergies. The app also
tracks allergies for multiple family members, so parents can take an active
role in managing their children's allergies.
"The WebMD Allergy app provides consumers with accurate and personalized
weather-related allergy information to help them proactively manage their
allergy conditions," said Dr. Michael Smith, WebMD Chief Medical Editor.
"WebMD's trusted allergy information is delivered through an innovative mobile
app to help consumers be better prepared to face the day."
The WebMD Allergy app provides easy access to physician-reviewed info, with
unique features including:
oCombining allergy and weather forecasts. Integrating weather information
from AccuWeather makes tracking pollen counts in advance a snap.
oScheduling allergen alerts. Push notifications on high allergen levels in
your area, delivered to your iPhone's home screen in the mornings, to
better prepare you for the day.
oInformation on seven allergy categories. WebMD Allergy provides
information on outdoor, indoor, skin, drug, food, insect bites or stings,
and latex allergies.
oCreating multiple user profiles for the entire family. Tracking different
allergies and multiple locations for each family member all in one easy
WebMD Allergy is available for free in the Apple App Store or at
www.itunes.com/appstore. Detailed information on the app is available at
WebMD Allergy Health & Wellness Survey Methodology
WebMD conducted a survey of its mobile consumers (mobile web and mobile app)
to better understand which key factors allergy sufferers are looking for in a
mobile app. Recruitment to the survey was implemented via the WebMD mobile web
site and WebMD app.
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health
information services, serving consumers, physicians, healthcare professionals,
employers, and health plans through our public and private online portals,
mobile platforms and health-focused publications.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet,
emedicineHealth, RxList, theheart.org, Medscape Education and other owned
^1 Source: Allergy App WebMD Survey 2013 (N=313)
SOURCE WebMD Health Corp.
Contact: Laney Cohen, Makovsky, +1-212-508-9643, firstname.lastname@example.org; Kate
Hahn, WebMD, +1-212-624-3760, email@example.com
Press spacebar to pause and continue. Press esc to stop.