Fintech Heavyweight Don Layden Joins Micronotes’ Board

  Fintech Heavyweight Don Layden Joins Micronotes’ Board

Financial Services Industry Veteran joins Leading Digital Cross-Sell Start-up

Business Wire

CAMBRIDGE, Mass. -- February 5, 2013

Micronotes announced today that Donald W. Layden, Jr, has joined the
Micronotes Board of Directors. Micronotes is committed to radically improving
the productivity of cross-selling for financial institutions as customers
migrate to the digital channels.

Mr. Donald W. Layden, Jr., is Operating Partner at Baird Venture Partners.
Prior to joining Baird Venture Partners in December 2011, he was President of
the International Group and Senior Executive Vice President of Corporate
Development and Strategy, General Counsel and Secretary of Metavante. While
there, he was instrumental in structuring the spin-off from Marshall & Ilsley
Corporation in 2007, a transaction in which Metavante became a public company.
He also successfully negotiated the merger of Metavante Technologies, Inc into
Fidelity National Information Services, Inc. in 2009. From November 2009 until
December 2011, Mr. Layden was an Advisor to Warburg Pincus in the TMT group.
He serves on the boards of Firstsource Solutions, Online Resources, and
Catholic Financial Life as well as several private companies including:
Zipmark, SafetyPay, SnowShoe, and TxVia until it was acquired by Google.

Mr. Layden graduated from Marquette University and received his J.D. with
honors from Marquette University Law School. Active in the Milwaukee
community, he serves on the boards of United Way, Alverno College, Milwaukee
Art Museum, Summerfest, Milwaukee Area Workforce Investment Board, Schools
That Can Milwaukee, Nativity Jesuit Middle School and Three Harbors Council of
the Boy Scouts. He also serves nationally on the boards of the Consuelo
Foundation and Ways to Work.

“The shortest path to enhanced revenue is through the expansion of existing
customer relationships – and those relationships are rapidly moving online,”
said Mr. Layden. “Micronotes’ targeted interview technology enables banks to
effectively upload in-branch sales interviews to the online banking, mobile,
and ATM channels to deepen customer relationships and drive sales,” concluded
Mr. Layden.

Financial institutions typically own less than 30% of their customers’
financial products portfolio and yet, as bundled services from telecom
companies and online retailers demonstrate – customers are willing to place
more of their business with existing providers if properly incented.
Micronotes Cross-Sell couples big-data analytics with three-question
interviews to listen, advise, and deliver personalized relationship-priced
offers to customers on everything from credit cards to mortgages and
insurance.

“Don really gets our mission of helping people get more out of their
increasingly digital banking relationships,” remarked Devon Kinkead,
Micronotes founder and CEO. “All you have to do is look at Don’s history of
success in financial technology and dedication to philanthropy to see that he
is a perfect fit for Micronotes; Don understands trust-based marketing,”
Kinkead concluded.

About Micronotes

Micronotes is a digital sales company that partners with financial
institutions and their customers to radically improve the productivity of
cross-selling online using big data analytics and one-on-one interviews.
Micronotes is headquartered in Cambridge, Massachusetts. www.micronotes.com

Contact:

Micronotes
Christian Klacko, 617-401-2175
media@micronotes.com