Independence Blue Cross Facebook Fans Vote Back on My Feet Favorite Philly Charity

Independence Blue Cross Facebook Fans Vote Back on My Feet Favorite Philly

Insurer Donates $10,000 to Winning Charity and Runners Up

PHILADELPHIA, Feb. 5, 2013 (GLOBE NEWSWIRE) -- Independence Blue Cross (IBX)
announced that Back on My Feet, a non-profit teaching critical work and life
skills to individuals living in homeless and transitional facilities, has been
voted the winner of the company's Season for Giving online charity campaign.
The Back on My Feet Philadelphia chapter received $5,000 from Independence
Blue Cross, while four runners-up were awarded $1,000 each from the
Philadelphia-based health insurer.

"Our mission is to enhance the health and wellness of the people and
communities we serve, so I'm extremely pleased to recognize these charities
who also strive each day to improve the lives of people in our region and were
selected through our online Season for Giving promotion," said Daniel J.
Hilferty, president and CEO, Independence Blue Cross. "In addition, I want to
thank our incredible community of Facebook fans who supported their favorite
charities by voting in this campaign. Their participation demonstrates that
small gestures — like a simple click on a Facebook page — can have a big
impact in our community."

Through Facebook, IBX invited fans to vote for their favorite of 50 charities.
Over 1,100 people participated, and Back on My Feet was chosen the winner.
Students Run Philly Style, People's Emergency Center (PEC), the American
Cancer Society, and Variety - The Children's Charity, were runners-up. In
addition, Independence Blue Cross randomly selected one voter who named the
People's Emergency Center her favorite organization. On behalf of that person,
IBX donated another $1,000 to PEC, bringing the total donated to $10,000.

"This is a huge honor," said Cathryn Sanderson, director of communications and
corporate relations at Back on My Feet Philadelphia. "We are amazed at the
amount of support we received from the IBX and Back on My Feet Facebook
communities. On behalf of our members, we're so thankful for this gift."

IBX launched its Facebook page in December 2010 to offer fans exclusive
nutrition tips, simple recipes, and fitness and wellness information to help
them live healthier and to provide a place where fans could connect with other
health-minded individuals.

Season for Giving is one of many campaigns that IBX has run on social media
channels like Facebook, Twitter, and Pinterest. These efforts focus on the
important foundations of healthy living, including regular exercise, stress
awareness, work-life balance, and a balanced diet. The goal of Season for
Giving was to promote the great work being done by local charities, to
encourage support of these organizations, and to encourage simple acts of

About Independence Blue Cross

Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is a
leading health insurer in southeastern Pennsylvania. With our affiliates, we
have 3.1 million members nationwide. We are enhancing the health and wellness
of the people and communities we serve by delivering innovative and
competitively priced health care products and services; pioneering new ways to
reward doctors, hospitals, and other health care professionals for
coordinated, quality care; and supporting programs and events that promote
wellness. To learn more about how we're changing the game, visit
Connect with us on Facebook at and on Twitter at @ibx.
Independence Blue Cross is an independent licensee of the Blue Cross and Blue
Shield Association.

CONTACT: Kathleen Conlon
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