Wayfair E-Retailer Accelerates Development and Capabilities With AMD's SeaMicro Server

Wayfair E-Retailer Accelerates Development and Capabilities With AMD's SeaMicro 
SM10000-XE Server Doubles the Computing Capacity and Reduces Power
Requirements by 50 Percent 
SUNNYVALE, CA -- (Marketwire) -- 02/05/13 --  AMD (NYSE: AMD) today
announced e-Commerce leader Wayfair, the largest online retailer of
home products and furnishings, has deployed AMD's SeaMicro
SM10000-XE(TM) server to foster growth and aid development of new
capabilities for its online store. The high density SeaMicro server
doubled the computing capacity and reduced power consumption by 50
Wayfair.com offers a personalized customer experience to create
loyalty and encourage repeat business with features such as
user-centric search and a contextualized recommendation engine,
critical to helping users sort through the more than 5,000 brands to
find the product they want. The company needed to expand its server
infrastructure to service its growing customer base and product
portfolio. However, space and power constraints hindered this
expansion and traditional server solutions appeared inefficient and
"AMD's SeaMicro server provided immediate CAPEX and OPEX savings,
which allowed us to double the amount of compute and actually reduce
our space requirements and lower power consumption by 50 percent,"
said Ben Clark, director of Software Engineering at Wayfair. "It's a
clear cut business case, and we have seen the benefits from day one
with reduced development cycles, allowing us to improve the end-user
experience and increase revenue with big data analytics. We expect
the SeaMicro system to be a key part of our data center
infrastructure as we grow to become a billion dollar company." 
The SeaMicro SM10000-XE server contains 256 CPU cores and 1.28
terabits-per-second bandwidth, enabled by the SeaMicro Freedom(TM)
fabric which removes the constraints of traditional servers while
delivering up to a 50 percent reduction in power savings. It is the
industry's highest density, most energy efficient x86 server on the
market today. Furthermore, it integrates switching functionality and
removes the need for top of rack switches, terminal servers and
hundreds of networking devices and cables to simplify the
installation, management and maintenance.  
"Wayfair is experiencing explosive growth in a highly competitive
segment," said Andrew Feldman, general manager and corporate vice
president, Data Center Server Solutions, AMD. "The AMD SeaMicro
server allows Wayfair to scale up or down on demand, reduce operating
costs and increase efficiency, and provides the equivalent of several
racks of equipment in just 10 rack units."  
AMD's SeaMicro server product family currently supports the new AMD
Opteron(TM) 4300 Series processor, along with Intel(R) Xeon(TM)
E3-1260L ("Sandy Bridge") and E3-1265Lv2 ("Ivy Bridge") processors.
The SeaMicro SM15000 supports SeaMicro Freedom Fabric Storage,
enabling a single SeaMicro system to connect with up to five
petabytes of storage capacity. This approach provides the benefits
provided by expensive and complex solutions such as network attached
storage (NAS) and storage area networking (SAN), with the simplicity
and low cost of direct attached storage (DAS). 
More information on AMD's SeaMicro technology is available at
About AMD 
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its
ground-breaking AMD Accelerated Processing Units (APUs) that power a
wide range of computing devices. AMD's server computing products are
focused on driving industry-leading cloud computing and
virtualization environments. AMD's superior graphics technologies are
found in a variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit www.amd.com. 
AMD, the AMD Arrow logo, AMD Opteron, SeaMicro SM10000-XE, SeaMicro
Freedom Fabric and combinations thereof, are trademarks of Advanced
Micro Devices, Inc. Intel and Xeon are trademarks of Intel
Corporation in the U.S. and/or other countries. 
Tara Sims
AMD Public Relations
(415) 713-5986
Gary Grossman
Edelman for AMD 
(503) 471-6868
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