NXP and Barcelona Mobile World Capital Join Forces to Accelerate the NFC Market

NXP and Barcelona Mobile World Capital Join Forces to Accelerate the NFC Market 
GSMA Supported Initiative to Create New Revenue Streams With NFC
Applications 
EINDHOVEN, THE NETHERLANDS, and BARCELONA, SPAIN -- (Marketwire) --
02/05/13 --  NXP Semiconductors N.V. (NASDAQ: NXPI) has joined the
Mobile World Capital Barcelona Foundation to further deploy NFC
services around the world. Working together, NXP, the MWCapital and
GSMA will facilitate access to NFC technology to new ecosystem
players including public administrations, transport operators, system
integrators, reader and card manufacturers, advertising companies and
gaming businesses among many others. 
NXP, the co-inventor of NFC technology and global leader in
Identification with markets such as eGovernment, transport, ticketing
and payments, launches its m-Knowledge Center in the framework of the
Mobile World Capital Barcelona. This center is a global competence
team of technical experts offering advanced technical training
services, application and design support, project management and
technological consulting in all areas related to contactless and NFC
application for any company wanting to leverage the mobile
revolution. Launched by the GSMA, the Mobile World Capital Barcelona
and now also NXP are at the core of an emerging contactless payment
cluster, working to improve the cooperation between companies, as
well as to enhance awareness of new mobile technologies. 
Supported by the GSMA, NXP and the MWCapital are committed to
increasing adoption and development of NFC related markets and
applications for the entire mobile ecosystem and ultimately, the end
user. On a worldwide scale, the m-Knowledge Center will act as an
intelligence pool for new entrants into the NFC ecosystem seeking
support to quickly kick start the development and deployment of NFC
services and to take advantage of NFC revenue generating
opportunities.  
"We believe in the power of NFC. It adds security and convenience to
the mobile lifestyle and many major GSMA members are preparing NFC
rollouts," said John Hoffman, CEO of GSMA Ltd (promoter of the Mobile
World Congress), and vice president of Mobile World Capital
Barcelona. "Working with NXP, we will attract new players to join the
NFC ecosystem and generate new services that mobile network operators
can offer to their customers. The entire NFC ecosystem gets access to
NXP's proven development tools as well as consulting to easily
incorporate NFC technology into their solution portfolios. Together,
we will set out to explore the new mobile horizon." 
"We are combining NXP's deep application knowledge and the GSMA
members' understanding of the mobile end user -- the perfect set-up
to push the NFC market evolution to the next level. Now that device
manufacturers are bringing hundreds of millions NFC chipsets in
hundreds of NFC enabled devices such as smart phones, tablets,
laptops, ultrabooks, portable speakers or headsets to the markets,
GSMA and NXP have created the basis to jointly support the
development of secure and convenient NFC applications desired by end
users," said Steve Owen, senior vice president global sales,
Identification business unit with NXP Semiconductors. 
NFC is a market-proven, standardized technology co-invented by NXP
and Sony in 2002. NXP is at the center of this ecosystem, fuelling
its development by partnering with major handset manufacturers,
mobile OS providers and applications developers. NXP is the No. 1
supplier to the Identification market globally, and leverages its
leadership in contactless and security technologies to provide
complete Mobile Transactions solutions: NFC controllers, Secure
Elements in all form factors, NFC tags and infrastructure reader ICs.
Currently OEMs have selected NXP's NFC technology for approximately
200 mobile devices.  
Visitors to Mobile World Congress (Barcelona, Feb. 25 - 28) can see
NXP's trusted NFC technology in multiple applications developed to
provide convenient interactions and secure transactions (Hall 7 Stand
7A111). 
Links 


 
--  NXP NFC information website
--  Mobile World Capital Barcelona website
--  GSMA corporate website, and GSMA's Mobile World Live news portal

  
About Mobile World Capital Barcelona
 Mobile World Capital Barcelona is
an initiative aimed at turning the city into the permanent global
centre of mobile technologies, where people, companies and
institutions work together to exploit the potential of mobile
technologies as an element to transform daily life and create new
business opportunities. Promoted by the Ministry of Industry, Energy
and Tourism, the Generalitat de Catalunya, the Barcelona City
Council, Fira de Barcelona and GSMA -- that represents the interests
of over 800 mobile phone operators worldwide and over 2000 companies
in the mobile ecosystem --, is based on four pillars: MWHub and
MWCongress, concerned with industrial and business development,
MWCentre and MWFestival that impact people and their social life. 
About GSMA
 The GSMA represents the interests of mobile operators
worldwide. Spanning more than 220 countries, the GSMA unites nearly
800 of the world's mobile operators with more than 230 companies in
the broader mobile ecosystem, including handset makers, software
companies, equipment providers and Internet companies, as well as
organisations in industry sectors such as financial services,
healthcare, media, transport and utilities. The GSMA also produces
industry-leading events such as the Mobile World Congress and Mobile
Asia Expo. 
About NXP Semiconductors
 NXP Semiconductors N.V. (NASDAQ: NPI)
provides High Performance Mixed Signal and Standard Product solutions
that leverage its leading RF, Analog, Power Management, Interface,
Security and Digital Processing expertise. These innovations are used
in a wide range of automotive, identification, wireless
infrastructure, lighting, industrial, mobile, consumer and computing
applications. A global semiconductor company with operations in more
than 25 countries, NXP posted revenue of $4.2 billion in 2011.
Additional information can be found by visiting www.nxp.com. 
Forward-looking Statements
 This document includes forward-looking
statements which include statements regarding NXP's business
strategy, financial condition, results of operations and market data,
as well as other statements that are not historical facts. By their
nature, forward-looking statements are subject to numerous factors,
risks and uncertainties that could cause actual outcomes and results
to be materially different from those projected. Readers are
cautioned not to place undue reliance on these forward-looking
statements. Except for any ongoing obligation to disclose material
information as required by the United States federal securities laws,
NXP does not have any intention or obligation to publicly update or
revise any forward-looking statements after NXP distributes this
document, whether to reflect any future events or circumstances or
otherwise. For a discussion of potential risks and uncertainties,
please refer to the risk factors listed in NXP's SEC filings. Copies
of NXP's SEC filings are available from the SEC website, www.sec.gov. 
For further information, please contact: 
MWCapital 
Press Department
Adam Sedo/Folc Lecha
Tel. +34 932 333 555
asedo@mobileworldcapital.com
flecha@mobileworldcapital.com 
MWCapital : 
Online Communication
Miquel Vidal
+34 932 333 099
mvidal@mobileworlcapital.com  
USA: 
Melissa Chanslor
Tel. +1 415 593 8465
MelissaC@nxp.com 
Europe: 
Michael Maader
Tel. +49 (0)40 5613 3371
michael.maader@nxp.com 
APAC: 
Lilian Li
Tel: +86 21 22052615
Lilian.li@nxp.com