Adam Levine To Debut His Own Signature Fragrance For Men And Women, Adam Levine, Exclusively At Macy's

Adam Levine To Debut His Own Signature Fragrance For Men And Women, Adam 
Levine, Exclusively At Macy's 
NEW YORK, Feb. 5, 2013 /CNW/ - As the front man of GRAMMY Award-winning 
recording artists Maroon 5, Adam Levine has left an indelible mark on popular 
music and is set to extend his brand with the launch of his self-titled debut 
fragrance. The scents for men and women, which launch in February 2013 
exclusively at Macy's and, will reflect Levine's personality and 
(Photo: ) 
Levine has teamed up with ID Perfumes to develop his signature scent. "Both 
fragrances were shaped by Adam's discerning nose, while the bottles and 
packaging reflect his particular aesthetic sensibilities. This debut fragrance 
collection is everything a signature scent should be: both a portrait and 
extension of the brand itself. 'Adam Levine' for men and women is confident, 
deeply seductive, and timeless," said chairman and C.E.O. of ID Perfumes, Ilia 
The women's Eau de Parfum has an undeniably sexy signature.  The floral woody 
scent boasts an overdose of spice intermingled with Indian jasmine petals, 
Australian sandalwood, and rose petals, to then unveil a base of creamy 
vanilla.  The men's Eau de Toilette is all parts invigorating and 
sophisticated with an edge.  A vibrant rush of mandarin, grapefruit, and 
lemongrass is intensified by notes of amber, sandalwood, and cedarwood to 
reveal a fresh, yet intensely masculine fragrance. 
Innovative yet classic, the bottles take the form of a microphone, with a 
luxurious, weighted cap in silver mesh. The black stem resembles the wire of a 
microphone, simple and sleek. 
"I have been extremely passionate about this fragrance collection from the 
beginning. I find the things that inspire me in my everyday surroundings and 
express who I am as a person, which led me to the creative process of 
developing these scents. My goal was to create a line for men and women that 
is complex in its notes yet intriguing and invigorating," said Levine. 
The fragrances will be sold in 1.0, 1.7, and 3.4 fl. oz. sizes at suggested 
retail prices of $35, $45, and $65, respectively. Gift sets and ancillary 
products will be released seasonally.  The line will be available at Macy's 
and in the US.  It will also be available at Shopper's Drug Mart in 
Canada, with plans for increased distribution both domestically and 
internationally throughout the year. 
To celebrate the fragrance launch and meet fans, Adam Levine will appear at 
Macy's Century City in Los Angeles on Thursday, February 7(th) and Macy's 
Herald Square in New York on Friday, February 15(th). 
The primary songwriter for Maroon 5 and a guitar player, Adam's heartfelt 
ballads and pop anthems have become part of the fabric of today's pop music 
scene and given Maroon 5 their signature sound. The band captured their first 
of three Grammy Awards as "Best New Artist" of 2005 and has since gone on to 
have massive critical and commercial success worldwide with more than 17 
million albums sold, as well as gold and platinum certifications in over 35 
Maroon 5 recently released their highly anticipated fourth studio album, 
Overexposed, a rich, pop-infused collection that quickly reinforced the 
group's status as a powerhouse in popular music. Overexposed features a series 
of chart-topping singles including: "Payphone," which immediately shot 
straight to #1 on both the Top 40 and Hot AC charts, and "One More Night," 
which held at #1 on the Billboard Hot 100 for nine straight weeks.  The band 
has received two GRAMMY nominations for the release in the categories of Best 
Pop Performance for "Payphone" and Best Pop Album for Overexposed. Maroon 5's 
North America tour will kick off February. 
In addition to his work with Maroon 5, Adam Levine will return for the fourth 
season as a coach on the #1 NBC hit series The Voice this spring. 
About ID Perfumes 
Adrenalina Inc (AENA.PK) "DBA" ID Perfumes (IDP) is a new business venture 
whose management team stirred the perfume industry by developing and executing 
one of the most successful perfume launches of the decade for Katy Perry's 
debut perfume "Purr by Katy Perry." 
Catering to both local and duty free retail, ID Perfumes products will be 
found in a variety of major retail and specialty chain stores in the United 
States and International markets. 
In the United States, ID Perfumes retailers will include major department 
stores as well as boutique chains. Internationally, ID Perfumes products will 
be sold through established distribution networks in Canada, Mexico, South 
America, United Kingdom, Europe, Middle East, Asia, and Far East. 
Jamie Reisman, +1-212-901-3952, Jenna Fischer, 
+1-310-248-6165,, or Carleen Donovan, +1-212-246-2640, 
AP PhotoExpress Network: PRN3 
PRN Photo Desk, 
SOURCE: Adrenalina Inc 
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CO: Adrenalina Inc
ST: New York
-0- Feb/05/2013 11:01 GMT
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