Norwegian Cruise Line Sponsors Free Boingo Wi-Fi in New York City to Celebrate the Upcoming Arrival of New York’s Ship

  Norwegian Cruise Line Sponsors Free Boingo Wi-Fi in New York City to
  Celebrate the Upcoming Arrival of New York’s Ship

    Free Boingo Wi-Fi Now Available at Select New York Subway Stations and
                  Airports, Courtesy of Norwegian Breakaway

Business Wire

LOS ANGELES -- February 5, 2013

Boingo Wireless (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of
software and services worldwide, and Norwegian Cruise Line today announced
that the line is sponsoring free Wi-Fi access at select New York subway
stations and John F. Kennedy (JFK), LaGuardia and Newark Liberty International
Airports during the month of February, in celebration of the line’s newest
ship, Norwegian Breakaway.

Complimentary Boingo Wi-Fi is immediately available for users of all Wi-Fi
enabled devices at Manhattan subway stations supported by Transit Wireless’
state-of-the-art network, and for laptop users at the New York airports,
courtesy of Norwegian Cruise Line’s newest ship, Norwegian Breakaway.

Arriving in the Big Apple in May, the 4,000-passenger Norwegian Breakaway will
bring the best of NYC to sea, and will be the largest cruise ship ever to
homeport year-round in New York City. The ship will feature the high caliber
of dining and entertainment New York is known for, including three Broadway
shows like ROCK OF AGES, restaurants from Iron Chef Geoffrey Zakarian and
fitness classes from the ship’s godmothers, the legendary Rockettes.

“The airports and subways are such iconic centers of activity for New Yorkers
that sponsoring Wi-Fi in those venues seemed a natural extension to our New
York City-inspired campaign for Norwegian Breakaway,” said Maria Miller,
senior vice president of marketing for Norwegian Cruise Line. “Boingo’s
ability to provide an effective tool for engaging with potential guests fits
in nicely with our goals, and we’re excited to offer this service free of
charge to New Yorkers.”

“We specialize in delivering high engagement opportunities for leading
advertisers in premier locations, while providing consumers with the Wi-Fi
they crave,” said Dawn Callahan, senior vice president of marketing and sales
for Boingo Wireless. “Boingo’s Cloud Nine media platform is uniquely
positioned to reach on-the-go, tech-savvy consumers – especially those in New
York who might be very much in need of a rejuvenating cruise.”

The sponsored Wi-Fi hotspots are part of Boingo’s Cloud Nine location-based
media platform, which reaches more than 100 million consumers annually across
the company’s global portfolio of owned and operated hotspots, as well as
thousands of partner hotspots. In addition to the New York airports and subway
system, the company’s global advertising network includes more than 60
additional airports, brand name hotels and cafes, stadiums and arenas,
shopping centers and more.

About Boingo Wireless

Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and
services provider, makes it easy, convenient and cost-effective for people to
enjoy Wi-Fi access on their laptop or mobile device at more than 600,000
hotspots worldwide. With a single account, Boingo users and Boingo’s wholesale
partners can access the mobile Internet via Boingo Network locations that
include the top airports around the world, major hotel chains, cafés and
coffee shops, restaurants, convention centers and metropolitan hot zones.
Boingo, through its Concourse Communications Group subsidiary, operates Wi-Fi
and/or Cellular DAS networks at large-scale venues worldwide such as airports,
major sporting arenas, malls, and convention centers, as well as restaurants
and retail establishments. The company’s Cloud Nine media platform enables
brand advertisers to reach a captive audience through high engagement Wi-Fi
sponsorships. For more information about Boingo, please visit
http://www.boingo.com and http://cloudnine.com.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history
of breaking the boundaries of traditional cruising, most notably with the
introduction of Freestyle Cruising which revolutionized the industry by giving
guests more freedom and flexibility. Today, Norwegian invites guests to
“Cruise Like a Norwegian” on one of 11 purpose-built Freestyle Cruising ships,
providing guests the opportunity to enjoy a relaxed cruise vacation on some of
the newest and most contemporary ships at sea. Recently, the line was named
“Europe’s Leading Cruise Line” by the World Travel Awards for the fifth
consecutive year.

Norwegian Cruise Line’s largest and most innovative Freestyle Cruising ship,
Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise
Ship” by the readers of Travel Weekly two years in a row and “Best Ship for
Sea Days” by Cruise Critic. Norwegian Cruise Line is the official cruise line
of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as
well as the official cruise line of Legends in Concert, The Second City®, Howl
at the Moon Dueling Pianos, and Nickelodeon, the number-one entertainment
brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian
Epic as the first show of its kind at sea under a big top.

The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian
Getaway, under construction for delivery in April 2013 and January 2014, along
with one larger “Breakaway Plus” vessel for delivery in fall 2015. Known as
New York’s ship, Norwegian Breakaway will be the largest vessel to homeport
year-round in the city, sailing to Bermuda for the summer beginning May 12,
2013.

Norwegian Breakaway’s features include hull art by legendary artist Peter Max,
seafood restaurant Ocean Blue by famed New York chef Geoffrey Zakarian, and
fitness classes and a retrospective display from the ship’s iconic godmothers,
the Rockettes®. The entertainment lineup includes three Broadway shows: Rock
of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle Fantasy. Norwegian
Getaway, the largest ship to homeport year-round in Miami, will sail Eastern
Caribbean voyages beginning in February 2014. Sailings for both vessels are
now on sale.

High resolution, downloadable images are available at www.ncl.com/pressroom.
For further information on Norwegian Cruise Line, visit www.ncl.com, follow us
on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest,
watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE
(625-2784).

Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo
are registered trademarks of Boingo Wireless, Inc. All other trademarks are
the properties of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains "forward-looking statements" that involves risks,
uncertainties and assumptions. Forward-looking statements can be identified by
words such as "anticipates," "intends," "plans," "seeks," "believes,"
"estimates," "expects" and similar references to future periods. These
forward-looking statements include the quotations from management in this
press release, as well as any statements regarding Boingo's strategic plans
and future guidance. Forward-looking statements are based on the company's
current expectations and assumptions regarding its business, the economy and
other future conditions. Since forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. The company's actual results may
differ materially from those contemplated by the forward-looking statements.
Important factors that could cause actual results to differ materially from
those in the forward-looking statements include regional, national or global
political, economic, business, competitive, market and regulatory conditions,
as well as other risk and uncertainties described more fully in documents
filed with or furnished to the Securities and Exchange Commission ("SEC"),
including Boingo's Form 10-K for the year ended December 31, 2011 filed with
the SEC on April 13, 2012 and Form 10-Q for the quarter ended September 30,
2012 filed with the SEC on November 14, 2012. Any forward-looking statement
made by Boingo in this press release speaks only as of the date on which it is
made. Factors or events that could cause the company's actual results to
differ may emerge from time to time, and it is not possible for Boingo to
predict all of them. Boingo undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.

Contact:

Boingo Wireless, Inc.
Katie O’Neill, 310-689-1163
koneill@boingo.com
or
Norwegian Cruise Line
Vanessa Lane, 305-436-4144
Publicrelations@ncl.com
 
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