Singles in America: Match.com Releases Third Annual Comprehensive Study on the
In association with world-renowned biological anthropologist Dr. Helen Fisher
of Rutgers University and esteemed evolutionary biologist Dr. Justin R. Garcia
of The Kinsey Institute
Findings reveal distinct correlations and debunks common myths between married
people and singles, how "Friends with Benefits" relationships are more common
than ever, how texting (and sexting) can influence dating in this tech-savvy
world, and how singles' optimism about marriage has never been higher
DALLAS, Feb. 5, 2013
DALLAS, Feb. 5, 2013 /PRNewswire/ --Match.com, the world's largest online
dating site, today released findings from its third annual 'Singles in
America' study – the largest and most comprehensive national study of singles'
romantic dating habits, sexual practices, and lifestyles in history. Prior to
the first study in 2010, little thorough research had been conducted or shared
on singles, a population that reflects one-third of the U.S. population (107
million singles, according to the most recent U.S. census). The 2012 study
debuts the inclusion of married individuals in order to gain a greater
understanding of sex and love and to compare the lifestyles, attitudes and
trends of singles versus married men and women.
To view the multimedia assets associated with this release, please click;
Now in its third generation, the extensive study reveals distinct trends as it
continues to disprove long-held misconceptions associated with singles'
lifestyle choices and ideologies and documents the rising impact of technology
"The media portrays long-term love and commitment as being doomed. Sexting,
new attitudes about virginity, the rise of 'friends with benefits,' emerging
'Internet etiquette' and women's rising roles in courtship all presage a
dramatically new dating landscape. But even the bad economy can't kill love,"
said Dr. Helen Fisher. "Despite all we hear about hooking up and divorce, we
now have significant data that shows American singles (including men) are
earnestly seeking respect, trust, transparency and commitment in a
relationship. Over the three years of this study, women have consistently
wanted more independence, while men have expressed more interest in romance.
Nevertheless, both sexes believe a relationship can last, and both continue
their primordial drive to find and keep love."
Highlighted trends revealed by the study include:
oFriends with benefits: An emerging stage in (pre-commitment) romance? 47%
of singles have had a friends with benefits relationship in the past (40%
of women and 53% of men). With a drastic year-over-year increase, these
arrangements are turning into long-term relationships more than ever
before (2012: 44%, 2011: 20%).
oDespite the rise of casual sex in America, more women are insisting on
commitment before intimacy with a new partner. Women increasingly want to
wait until they are in an exclusive relationship before having sex with a
partner (37% of single women in 2012, 31% in 2011, and 25% in 2010).
oThe struggling economy is not dramatically affecting people's dating
patterns. Nearly 2/3 of singles say they have not changed their dating
habits over the last three years (2012: 57%; 2011: 60%; 2010: 61%).
oThink you'll meet your next date at a bar? Think again. Connecting
online ranks #1 amongst places where singles meet. A historically
unprecedented number of single Americans are now turning to the Internet
to find love: nearly 1/3 of singles (27.5%) reported that they have dated
someone whom they met online. In addition, 20% of singles met their most
recent first date online vs. 7% who met at a bar.
"As the leader in the online dating industry for almost two decades, gaining
an even deeper knowledge of our audience — an incredibly influential segment
of society — is invaluable to our business," said Mandy Ginsberg, CEO of
Match.com. "Since its inception, Singles in America has proven to be an
unprecedented source of insight into the ideologies and lifestyle choices of
today's singles. Now in our third year with the study, we are identifying
trends and compelling findings on everything from the prevalence of technology
in the dating process to singles' sentiments about married life, as well as
previously unstudied trend data."
Singles in America (SIA) was funded by Match.com and conducted by MarketTools
in association with biological anthropologist Dr. Helen Fisher and
evolutionary biologist Dr. Justin R. Garcia of The Kinsey Institute at Indiana
University. The 2012 study is based on the attitudes and behaviors taken from
a representative sample of 5,481 U.S. singles and 1,095 married people aged 21
to 65+, and remains the most comprehensive annual survey of single Americans.
DATING IN A DIGITAL WORLD
Women do their social homework before a date, but men don't approve. 48% of
single women research someone on Facebook before their first date (vs. 38% of
men), although nearly half of single men (49%) think that doing so is
Boys, beware: Your digital persona can hurt your dating chances. 49% of women
(and 27% of men) would cancel their first date because of something they found
while researching that person online.
Putting your best face[BOOK] forward. Across all age groups, 27% of single men
and 26% of single women say they have cleaned up their Facebook wall before
accepting a friend request from a potential suitor (or that they would in the
future). Singles in their 20s (36%) are particularly likely to keep their
Facebook wall tidy.
PRIVACY IN LOVE
Single women demand digital transparency in relationships. 77% of women would
not date someone who was secretive with their texts vs. 53% of men.
Snooping Singles: the Modern Sherlock. Singles in their 20s are the most
likely to check out a partner's Facebook profile (29%), text messages (26%),
and email (18%) than any other age group. But nearly 1/4 (22%) of all single
women still admit to searching a date's pockets, drawers or closets, while
singles in their 30s and 40s are the most likely to look through a partner's
medicine cabinet (44% and 38%, respectively).
SEXTING: FINDING LOVE TRUMPS SOCIAL RISKS
Sext-and-Tell. Over half of single men (57%) and 45% of single women have
received a sext (sexy photo or explicit text), and 23% of these singles have
shared them with others. Of that 23%, a whopping 42% of men and 28% of women
said they shared the sext with three or more people.
Are singles oblivious to the risks of sexting? A majority of singles believe
sexting can hurt their reputation (75%), career (72%), self-esteem (60%) and
relationships (69%). Despite these fears, 35% of single women and 38% of men
have sent a sext anyway.
Do men advertise by sexting? 42% of single men reported they would not be
offended if a recipient shared their sext with others, vs. 13% of women.
MYTHS ABOUT MARRIAGE & HOW SINGLES FEEL ABOUT IT
Sex and romance don't end at the altar. 41% of married couples had sex at
least once a week in 2012. Surprisingly, married people also think about sex
more frequently than singles do; 76% of married couples vs. 72% of singles
think about sex at least once a week or more — including married women (65%,
vs. 56% of single women).
oA sex perk of marriage: more orgasms. 47% of married people achieve orgasm
91-100% of the time vs. 38% of singles.
oRomantic love survives long-term. Over 80% of married men and women would
marry the same person again, while 76% married men and 73% women are still
very much in love with their current spouse (8-10 on a scale of 10 being
"deeply in love").
The tradition of marriage is still attractive to singles. Singles' optimism
about marriage has continued to increase over the last three years (2012: 90%;
2011: 78%; 2010: 76%).
Singles have more pillow talk. Single men (66%) and single women (68%) are
more likely to talk out intimacy concerns (vs. 62% of married men and 59% of
married women). Close to 20% of married women (vs. 11% of single women) would
do nothing if they were unsatisfied with their sexual relationship.
Wedlock = padlock? Nope. Singles and married people have considerably similar
social lives. 52% of singles and 46% of married people go out 1-3 times a
week; 78% of married people and over half of singles surveyed (55%) prepare
home-cooked meals on a typical weeknight. Overall, having an independent
schedule is the only significant thing married people miss about the single
ADDITIONAL KEY FINDINGS
oDoes a date's height, debt and virginity really matter? 71% of women are
not likely to date someone shorter than themselves; 42% of singles would
not date a virgin (33% of men and 51% of women); and 54% of singles would
not date someone with considerable credit card debt (>$5K).
oIn the bedroom, singles put you first. 97% of singles say it's more
important to satisfy their partners sexually than be satisfied themselves.
oNearly half of single men want to meet a woman's parents before
commitment. 48% of men want to be introduced to their date's parents
before becoming exclusive (vs. 35% of women).
oOlder singles care just as much about sex as younger singles. When asked
what would make them happier, 30% of singles 70+ and 25% of singles in
their 60s answered "more sex" (in comparison to 28% of singles in their
20s and 27% of singles in their 30s).
For more findings regarding singles' romantic, sexual and social lives, visit
Founded in 1995, Match.com was the original dating website and pioneer of the
online dating industry. Today, 17 years later, Match.com operates leading
subscription-based online dating sites in 25 countries, 8 languages and across
five continents and is responsible for more dates, relationships and marriages
than any other website. Match.com is an operating business of IAC (Nasdaq:
IACI) and is headquartered in Dallas, Texas. For more information,
Contact: Match.com: Amy Canaday, Amy.Canaday@match.com, +1-214-576-9416, or
DKC: Debra Duffy, Debra_Duffy@dkcnews.com, +1-212-981-5219
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