Chef Gordon Ramsay to Design Menu for 21st Annual Elton John AIDS Foundation Academy Awards Viewing Party

  Chef Gordon Ramsay to Design Menu for 21st Annual Elton John AIDS Foundation
  Academy Awards Viewing Party

           February 24 Gala Event to be held at West Hollywood Park

Business Wire

LOS ANGELES -- February 5, 2013

The Elton John AIDS Foundation (EJAF) announced today that award-winning Chef
Gordon Ramsay will design the menu for the Foundation’s Academy Awards Viewing
Party to be held on Sunday, February 24, 2013 at West Hollywood Park. Over the
years, the 21^st annual event, sponsored by Chopard, Neuro Drinks, and Wells
Fargo, has attracted the participation of top chefs from around the world.

“David and I are so pleased to welcome our friend Chef Gordon Ramsay to EJAF’s
Academy Awards Viewing Party,” said Founder Sir Elton John. “I’m sure our
guests will be thrilled by his wonderful cuisine, and we are deeply grateful
to him for his generous philanthropic efforts over the years, his commitment
to ending the AIDS epidemic, and for supporting our urgent cause with his
talent and creativity.”

Chef Ramsay trained with some of the world’s leading chefs, including Albert
Roux and Marco Pierre White in London, and Guy Savoy and Joël Robuchon in
France. He became chef of Aubergine in London in 1993 and established the
three-star Restaurant Gordon Ramsay in 1998 at age 31. Internationally
renowned with 11 Michelin stars worldwide, Ramsay has opened a string of
successful restaurants across the globe, from Italy to the United States. He
is also a well-known television star from such shows as “Gordon Behind Bars,”
“Ultimate Cookery Course,” “Gordon’s Great Escapes” and “Gordon Ramsay: Shark
Bait” in the U.K. and the FOX series’ “Kitchen Nightmares,” “Hell’s Kitchen,”
“MasterChef,” and “Hotel Hell” that air in more than 200 countries worldwide.
He is also a published author of a number of books, many of which have become
bestsellers around the world, most notably his autobiography, Roasting in
Hell’s Kitchen, and was awarded the Order of the British Empire by Queen
Elizabeth II in 2006.

The Foundation’s Academy Awards Viewing Party is the most highly visible and
successful fund-raising event in Hollywood on Oscar night. Over the past 21
years, this annual event has raised nearly $34 million, thanks to the
generosity of EJAF’s supporters. These funds help the Foundation to support a
wide range of initiatives, including direct treatment, care, and support
services for people living with HIV/AIDS in marginalized communities, such as
among young gay black men; providing injection drug users with clean needles
to prevent HIV infection and transmission; and sexual health education for
young people in America who are most at risk.

Audi, Grey Goose, and MAC Viva Glam are the evening’s Co-Sponsors. The
Foundation is especially grateful to the City of West Hollywood for its
continued collaboration with EJAF. American Airlines is EJAF’s official
sponsoring airline.

ELTON JOHN AIDS FOUNDATION - Sir Elton John established the Elton John AIDS
Foundation (EJAF) in 1992. To date, the Foundation has raised more than $275
million in support of projects in 55 countries. EJAF is one of the largest
HIV/AIDS grant-making organizations in the world. Charity Navigator has
awarded EJAF 4 out of 4 stars – its highest possible rating – seven years in a
row. EJAF’s grant making embraces grassroots and community-based programs,
regional partnerships, national strategies, and international collaborative
efforts The Foundation supports a diverse range of initiatives, including HIV
prevention programs throughout the United States, the Americas, and the
Caribbean; HIV prevention and care services for highly marginalized and
vulnerable populations; and HIV/AIDS prevention education and the promotion of
sexual health for adolescents. For more information, please visit
www.ejaf.org.

CHOPARD – Passion for excellence: Louis-Ulysse Chopard founded his own
workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by
the Scheufele family and its headquarters are located in Geneva.
Internationally renowned for its watch and jewelery creations, the Group today
employs 1950 people worldwide. It is independent and vertically very
integrated, controlling the entire process from design to distribution through
1515 points of sale and 145 dedicated boutiques. Over 30 different crafts are
practiced in 4 manufacturing sites with a strong emphasis on in-house
training. Chopard has built its reputation on iconic collections such as
“Happy Diamonds,” “Happy Sport” and “Mille Miglia.” The firm is also highly
recognized for its High Jewelery creations and fine watchmaking and
manufacture expertise, expressed in the L.U.C collection. According to two of
its fundamental values, respect and social responsibility, Chopard is strongly
committed to various philanthropic organizations. Long-term partnerships tie
the company to the WWF, the José Carreras International Leukemia Foundation
and the Elton John AIDS Foundation. Last but not least, Chopard is a faithful
partner of the Cannes International Film Festival and legendary classic car
events, such as the Mille Miglia in Italy and the Grand Prix de Monaco
Historique. For more information, please visit: us.chopard.com

NEURO DRINKS – Founded by Diana Jenkins, Neuro manufactures and markets a line
of functional beverages that incorporates the latest in nutrition science and
neurocognitive research to enhance your life. Whether you need to optimize
your brainpower or focus your willpower, there’s a neuro for that. The product
line includes neuroSONIC, with a blend of caffeine and L-theanine to increase
mental alertness so you can focus; neuroPASSION, with caffeine and
L-citrulline to increase your drive to pursue what you love; neuroBLISS, with
chamomile blended with L-theanine to reduce stress and keep you calm;
neuroSUN, with your daily supply of vitamin D to improve your immunity;
neuroTRIM, which includes a satisfying portion of fiber to control your
appetite so you eat less; and neuroSLEEP, with melatonin and magnesium to
improve your sleep so you can recharge. Each neuro has only 35 calories,
contains no artificial flavors or colors, and has a fully recyclable bottle.
Neuro is available at retailers nationwide. For more information, please visit
www.drinkneuro.com

WELLS FARGO – Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified,
community-based financial services company with $1.4 trillion in assets.
Founded in 1852 and headquartered in San Francisco, Wells Fargo provides
banking, insurance, investments, mortgage, and consumer and commercial finance
through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com),
and has offices in more than 35 countries to support the bank’s customers who
conduct business in the global economy. With more than 265,000 team members,
Wells Fargo serves one in three households in the United States. Wells Fargo &
Company was ranked No. 26 on Fortune’s 2012 rankings of America’s largest
corporations. Wells Fargo’s vision is to satisfy all our customers’ financial
needs and help them succeed financially. For more information, please visit:
www.wellsfargo.com/about/csr

AMERICAN AIRLINES – American Airlines, American Eagle and the
AmericanConnection® carrier serve 260 airports in more than 50 countries and
territories with, on average, more than 3,300 daily flights. The combined
network fleet numbers more than 900 aircraft. American’s award-winning
website, AA.com®, provides users with easy access to check and book fares,
plus personalized news, information and travel offers. American Airlines is a
founding member of the oneworld® alliance, which brings together some of the
best and biggest names in the airline business, enabling them to offer their
customers more services and benefits than any airline can provide on its own.
Together, its members and members-elect serve more than 900 destinations with
more than 10,000 daily flights to 149 countries and territories. American
Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR
Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and
AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).

American Airlines is the official sponsoring airline of the Elton John AIDS
Foundation.

Contact:

ROGERS & COWAN
Christina Lee, 310-854-8163
chlee@rogersandcowan.com
 
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