HUSQVARNA VIKING(R) LIMITED EDITION EDEN ROSE(TM) Sewing Machines Bloom With Opportunities to Create Chic and Trendy Projects

Opportunities to Create Chic and Trendy Projects 
Classic HUSQVARNA VIKING(R) Features and Innovative Tools Inspire
Modern Sewers to Reach New Sewing Heights 
LAVERGNE, TN -- (Marketwire) -- 02/05/13 --  HUSQVARNA VIKING(R), a
global leader in the sewing industry, today launched two LIMITED
EDITION EDEN ROSE(TM) sewing machines. The EDEN ROSE(TM) 250C
computerized sewing machine and the EDEN ROSE(TM) 250M mechanical
sewing machine are the newest additions to the brand's growing line
of sewing machines which offers convenient innovations to inspire
sewing enthusiasts around the globe. 
A special, limited edition presser foot kit is included with the
machines to provide sewers with additional tools to create vibrant
and unique sewing projects. This kit contains three optional presser
feet for specialty sewing: a gathering foot, a clear piping foot and
a braiding foot. 
"The HUSQVARNA VIKING(R) EDEN ROSE(TM) sewing machines invite modern
sewers to be inspired by the beauty around them and equip them with
classic HUSQVARNA VIKING(R) features so they can bring their
creativity to life through their sewing," said Katrina Helmkamp, CEO
of SVP Worldwide, source of the HUSQVARNA VIKING(R), SINGER(R), and
PFAFF(R) sewing machine brands. "We are proud to continue the brand's
heritage of bringing products to the sewing community to help make
their creativity bloom."  
The HUSQVARNA VIKING(R) EDEN ROSE(TM) 250C computerized sewing
machine boasts many convenient, built-in features, including:  

--  EXCLUSIVE SENSOR SYSTEM(TM) technology (ESS): Senses fabric
    thickness for perfect, even feed. With a tap on the foot control or
    the touch of a button, the Sensor Foot Pressure automatically lowers
    and raises the presser foot for ultimate control.
--  SEWING ADVISOR(TM) feature: Offers automatic settings and expert
    advice for optimal sewing results.
--  Light and Space: Dual lights illuminate the sewing surface and needle
    making sewing fine details comfortable and eliminating eye strain.
--  145 high quality stitches, fonts and memories: Personalizes any
    project with a variety of stunning 7mm-wide stitches and alphabets.
    Each stitch comes with recommended settings with an adjustable stitch
--  Perfectly Balanced Buttonholes (PBB): Creates beautiful and balanced
    buttonholes and eyelets with a professional finish by sewing both
    sides of the buttonhole in the same direction.

The HUSQVARNA VIKING(R) EDEN ROSE(TM) 250M mechanical sewing machine
also comes equipped with many user-friendly features, such as:  

--  Needle Threader: The handy built-in needle threader eliminates tedious
    threading of the needle.
--  One-step buttonhole: The snap on, one-step buttonhole foot offers a
    quick and easy way to sew perfectly sized buttonholes.
--  Reference Chart: Features a built-in sewing guide chart that tells
    users the right settings. It can be pulled out from the base of the
--  Snap on presser feet: An array of snap on presser feet increases user
--  Stitch overview: An assortment of stitches can be adjusted to user
    preferences, then programmed and saved.

Both HUSQVARNA VIKING(R) EDEN ROSE(TM) sewing machines are detailed
with a romantic pink color and rose print decor. They will be
available for a limited time only at authorized retailers and dealers
with a Manufacturers Suggested Retail Price of $1699 for the EDEN
ROSE(TM) 250C sewing machine and $799 for the EDEN ROSE(TM) 250M
sewing machine. The gift with purchase presser foot kit is valued at
For more information, please visit or
visit a local authorized HUSQVARNA VIKING(R) retailer. 
 HUSQVARNA VIKING(R) premium sewing
machines have been produced using world-renowned Swedish engineering
since 1872 and have been bringing new sewing innovations to the
marketplace for 140 years. That tradition of innovation and renowned
craftsmanship continues today. HUSQVARNA VIKING(R) sewing machines
help sewers transition to the next skill level by providing sewing
enthusiasts with unlimited options that will keep them sewing for a
lifetime. The HUSQVARNA VIKING(R) Opal(TM) 650 and Opal(TM) 670
sewing machines and the HUSQVARNA VIKING(R) Designer Topaz(TM) 20 and
30 sewing and embroidery machines were recognized as a CONSUMERS
DIGEST BEST BUY. The Best Buy Seal and other licensed materials are
registered certification marks and trademarks of Consumers Digest
Communications, LLC, used under license. Visit for more information on HUSQVARNA VIKING(R)
products and retailers.  
Kathy Gardner
Seigenthaler Public Relations
917 657-9014 
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