Celtra, Mindshare and Capcom(R) Bring Compelling Mobile Rich Media to Twitter and Facebook

Celtra, Mindshare and Capcom(R) Bring Compelling Mobile Rich Media to Twitter 
and Facebook 
Combined Twitter and Facebook Campaign Makes Innovative Use of Social
News Feeds to Target Relevant Large Scale Mobile Audiences by
Delivering an Immersive Mobile Experience 
CAMBRIDGE, MA -- (Marketwire) -- 02/05/13 --  Celtra Inc., the
industry leader for rich media mobile ad serving and analytics, today
unveiled a unique social mobile rich media campaign with strategic
partner Mindshare and gaming industry powerhouse, Capcom. The
campaign, built for Capcom's new game DmC Devil May Cry(TM), delivers
an engaging, entertaining brand story using mobile rich media
combined with the broad reach of the Twitter and Facebook news feeds
-- the world's most popular social networks.  
"As a pioneer in the gaming industry, we're constantly looking for
new and unique ways to reach and engage our audience," said Craig
Brown, UK Product Manager at Capcom. "With the help of Celtra and
Mindshare, we're seamlessly connecting with gamers where they live --
on their mobile platforms and in the Facebook and Twitter news
The DmC Devil May Cry campaign is the first Celtra mobile rich media
execution for Twitter and the first combined social rich media
campaign using both Facebook and Twitter platforms. This new approach
allows brands like Capcom to tap into social news feeds, the prime
real estate to grab a wide audience across social channels. Mobile
social rich media gives brands the opportunity to tell their story in
an engaging, entertaining and valuable way while using the social
channel to reach the broadest relevant audience. These social rich
media experiences can be promoted using Facebook and Twitter's mobile
advertising products for increased reach and engagement. 
"Mindshare selected Celtra last year as its rich media mobile
advertising partner because of the company's comprehensive approach
to quickly and easily deliver quality rich media ads to any device,"
said James Chandler, head of mobile at Mindshare. "This campaign with
Capcom showcases the new and innovative ways that we're working
This social rich media campaign is built upon Celtra's AdCreator
platform, which takes a unique approach to delivering the next
generation of ad display technology. Offering simple implementation
of rich engagement features, this creative solution addresses many
facets of mid-funnel marketing with regard to prospect interest,
intent, direct response and analytics.  
"Celtra's multiscreen functionality means brands don't have to worry
about the complexity of delivering a beautiful user experience to any
device. We work on any smartphone, iPad and supported desktop
browsers," said Jonathan Milne, general manager, Europe at Celtra.
"The success of this combined Twitter and Facebook rich media
campaign means brands now really enjoy the network effect benefits of
targeting and quickly converting a much broader audience by becoming
part of their trusted social circles." 
About Celtra Inc. 
 Celtra Inc. is the global leader for rich media
mobile ad serving and analytics. Celtra's AdCreator 3 platform, which
is used by world's leading agencies, publishers and networks in more
than 18 countries, is the only complete, SDK and ad server agnostic
platform for rich media mobile advertising. Celtra's unparalleled
HTML5 ad products are designed to provide the best user experience,
performance and reliability on distinctive mobile platforms with one
single ad unit. For more information, visit Celtra at www.celtra.com
or @CeltraMobile on Twitter. 
Celtra is headquartered in Cambridge (MA), with offices in New York
City, San Francisco, Los Angeles, Chicago, London (UK), and Ljubljana
About Mindshare
 Founded in 1997, Mindshare was set up to pioneer and
innovate in order to give our clients a competitive advantage. In the
intervening decade, we have been the world's fastest-growing media
agency -- and we have witnessed a true communications revolution.
Traditional notions of what marketing agencies can do have been
ripped up and the lines between digital, creative, media, direct and
consultancy have blurred. Both for right now and for the future our
ambition is to lead the definition of what a media agency can do and
should do. 
We believe we exist to solve our clients' communications problems and
to deliver results. In a rapidly changing environment, our role is to
make the complex simple -- whether through advanced analytics and
strategy, elegant creative solutions or highly efficient media
Follow us on Twitter @mindshare_uk 
About Capcom
 Capcom is a leading worldwide developer, publisher and
distributor of interactive entertainment for game consoles, PCs,
handheld and wireless devices. Founded in 1983, the company has
created hundreds of games, including best-selling franchises Resident
Evil(R), Street Fighter(R), Mega Man(R) and Devil May Cry(R). Capcom
maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong
Kong and Korea, with corporate headquarters located in Osaka, Japan.
More information about Capcom and its products can be found at
www.capcom.com or www.capcom-unity.com.  
Capcom, the Capcom logo, Devil May Cry, Mega Man and Resident Evil
are either registered trademarks or trademarks of Capcom Co., Ltd.
Street Fighter is a registered trademark of Capcom U.S.A., Inc.  
Media Contact
Jane Ypsilantis
SHIFT Communications
+1 (617) 779-1833
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