President's Choice® Children's Charity awards $2.6 million to Breakfast for Learning for the 2012/2013 school year

President's Choice® Children's Charity awards $2.6 million to Breakfast for 
Learning for the 2012/2013 school year 
BRAMPTON, ON, Feb. 5, 2013 /CNW/ - President's Choice(®) Children's Charity 
has awarded $2.6 million to Breakfast for Learning to help fund more than 
2,900 programs in almost 2,000 schools across Canada for the 2012/2013 school 
year. These funds will support student nutrition programs that aim to fight 
childhood hunger by giving students access to healthy breakfasts, lunches and 
"President's Choice(®) Children's Charity has committed significant resources 
to help feed Canadian children," says Peggy Hornell, senior director, 
President's Choice(®) Children's Charity. "We're thrilled to help support a 
better learning environment at our local schools through Breakfast for 
Since 2008, President's Choice(®) Children's Charity has served asBreakfast 
for Learning's National Premier Sponsor donating more than $11 million to 
organizations across Canada. This has meant providing breakfast, lunch and 
snacks to more than 1.2 million children and youth who otherwise may not have 
access to a healthy meal. Through the support of nutrition program delivery in 
communities across Canada, children are starting their day well-nourished and 
ready to learn, which will help foster life-long healthy eating habits. 
"Food insecurity is a reality for many Canadian families with a compounding 
impact on children. When a child is hungry it's hard to learn, and this can 
have long term consequences on the life of a child," says Wendy Wong, 
president and CEO of Breakfast for Learning. "Presidents Choice Children's 
Charity has been instrumental in improving the nutritional health and long 
term well-being of Canadian children.This ongoing commitment to helping us 
feed hungry Canadian children and youth makes them a true champion of the 
healthy development and wellbeing of our future generation." 
Make a Positive Difference in the Community is one of the five corporate 
social responsibility principles that shape the way Loblaw conducts business. 
Fundraising initiatives in support of President's Choice(®) Children's 
Charity is just one example of how Loblaw continues to be active in 
communities on national, regional and local levels. Among other activities, 
Loblaw banner stores host national food drives to help address hunger across 
For more information about President's Choice(®) Children's Charity and to 
apply for a grant please visit or call 1-866-996-9918. 
About Breakfast for Learning
Breakfast for Learning is committed to helping children across Canada realize 
their full potential in life by ensuring that all children attend school well 
nourished and ready to learn. Established in 1992, Breakfast for Learning is 
Canada's firstand largest national charity dedicated to supporting 
school-based nutrition programs, funding breakfast, lunch and snack 
programsin every province and territory in Canada. In the 2011-2012 school 
year, Breakfast for Learning funded 4,431 breakfast, lunch and snack programs, 
within 2,509 school/community sites, feeding more than 430,000 children and 
youth over 67 million meals and snacks. To learn more visit 
About President's Choice® Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on supporting children with disabilities and 
fighting childhood hunger. The Charity supports children with disabilities 
directly through financial grants and as the National Premier Sponsor of 
Breakfast for Learning shares a vision dedicated to improving the lives of 
children. The cost of administration and operations of the Charity is funded 
by Loblaw Companies Limited, ensuring that 100 per cent of every dollar 
donated goes to helping kids and their families. The Charity offers funding 
across Canada and dollars are granted in the region in which they are raised. 
Since 1989, the Charity has awarded more than $86 million, reaching more than 
15,500 families. For more information on the President's Choice(®)( 
)Children's Charity or to donate online, visit 
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(® )points loyalty 
or to schedule an interview: 
President's Choice® Children's Charity media contact: Loblaw Public Relations 
on behalf ofPresident's Choice® Children's Charity (905) 
SOURCE: President's Choice Children's Charity 
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CO: President's Choice Children's Charity
ST: Ontario
-0- Feb/05/2013 13:37 GMT
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