Super Bowl XLVII Live Stream Sets Viewership Records

             Super Bowl XLVII Live Stream Sets Viewership Records

Unique Viewers Reach 3 Million, with 114.4 Million Minutes of Video Streams

Most Social Telecast Ever, According to Monitoring Services

PR Newswire

NEW YORK, Feb. 5, 2013

NEW YORK, Feb. 5, 2013 /PRNewswire/ -- The CBSSports.com, NFL.com and NFL
Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple
viewership records for a single game sporting event in the United States and
also made history as the most social telecast ever, according to data provided
by Omniture and third-party monitoring firms.

Online, the CBSSports.com live stream of the matchup between the San Francisco
49ers and the Baltimore Ravensattracted three million unique viewers to the
Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI. Viewers
generated nearly 10 million live video streams, up more than 100 percent from
last year, resulting in a record 114.4 million minutes streamed, which was up
46 percent over last year's game.

Sunday also marked the largest recorded audience in CBSSports.com's
history,as viewers streamed the game live, watched Beyonce's halftime
performance (the first time a Super Bowl halftime performance has been
streamed live online in the U.S.), viewed alternative camera angles, connected
with friends and followers socially and watched broadcast commercials again
on-demand.

In addition to viewership numbers, Super Bowl XLVII smashed the record for the
most social event in the history of television, according to third-party
research firms BlueFin, SocialGuide and Trendrr. Trendrr tracked more than
52.5 million social comments throughout the day, more than three times the
numbers tracked for 2012's Grammy Awards and Super Bowl XLVI, the previous top
events.

"Our live stream of Super Bowl XLVII not only set online viewership and
social-media records but set the standard for a second-screen sports
experience," said Jim Lanzone, President of CBS Interactive. "Our goal was to
create an environment that would serve as the perfect complement to CBS
Sports' coverage of the game. We're extremely proud of this historic
experience."

"This year's record-setting engagement demonstrates that our fans are always
looking for more ways to engage with NFL content," said Hans Schroeder, NFL
Senior Vice President of Media Strategy and Development.

CBS Sports' coverage of Super Bowl XLVII (Feb. 3: 6:32-8:41 and 9:11-10:47 PM,
ET) was watched in all-or-part (at least six minutes) by a record 164.1
million viewers. Sunday's 164.1 million (persons 2+) is the highest number of
viewers to ever watch all-or-part of the Super Bowl. The previous high was
2011's 162.9 million for the Green Bay Packers-Pittsburgh Steelers game.

Official stats for Sunday's live stream of XLVII on CBSSports.comandNFL.com:

  oUnique Viewers: 3 million
  oTotal Minutes Streamed: 114.4 million
  oLive video streams: 10 million
  oEngagement: 38 minutes per viewer

About CBSSports.com

CBSSports.com provides premium online and mobile content to the connected
sports fan, including live and on-demand video, in-depth analysis, breaking
news, and scores and statistics across all sports. CBSSports.com is part of
CBS Interactive's portfolio of multiplatform brands, which includes premier
Fantasy offerings, high school sports leader MaxPreps, and the CBSSports.com
College Network producing more than 150 official collegiate athletic sites.

SOURCE CBSSports.com

Website: http://CBSSports.com
Contact: Annie Rohrs, +1-646-472-3961, annie.rohrs@cbsinteractive.com; Matthew
Hutchison, +1-415-344-2368, matthew.hutchison@cbsinteractive.com; Dan
Masonson, +1-212-450-2081, dan.masonson@nfl.com; Alex Riethmiller,
+1-310-840-4681, alex.riethmiller@nfl.com
 
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