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Kesko Oyj : Kesko to strengthen the development of e-commerce and multi-channel services

      Kesko Oyj : Kesko to strengthen the development of e-commerce and
                            multi-channel services

KESKO CORPORATION PRESS RELEASE 5.2.2013 AT 09.35 1(2)

Kesko is focusing on the development of e-commerce, personalised marketing and
multi-channel services and information systems, competencies and human
resources supporting them. Kesko's Service Centre for Customer Information and
E-commerce supports K-stores and chains in transforming customer
communications online, and making them customer specific and interactive,
while ensuring that K-Plussa's business partners have the information and
tools for implementing customer specific services and communications. The
development of K-Plus Oy and its customer loyalty system will be an integral
part of the Service Centre operations in the future. K-Plussa is the most
comprehensive and diversified customer loyalty programme in Finland with over
3.7 Finnish K-Plussa cardholders in nearly 2.2 million households. K-Plus Oy
is one of Kesko Corporation's subsidiaries.

Mika Leiponen, M.Sc. (Food Sciences), 47, has been appointed K-Plus Oy's
Managing Director starting from 1 February 2013. Leiponen has been the
Director of Kesko's Service Centre for Customer Information and E-commerce
since 1 July 2012, before which his positions included Anttila Oy's Deputy
Managing Director and NetAnttila's Sales Director.

Musta Pörssi is one of the best known home technology chains in Finland. The
chain has revised its operations and adopted an operating model in which
customers are primarily served online at the mustapörssi.fi retail website and
in Musta Pörssi stores located in shopping centres. The mustaporssi.fi online
store offers customers a revised and modern retail website for home
technology. The objective of the operating model is to improve
competitiveness, enhance operations and respond to the changes in the
operating environment of the home technology market. Musta Pörssi Ltd is one
of Kesko Corporation's subsidiaries and part of the home and speciality goods
division's business.

Matti Pohjola, M.Sc. (Econ.), 38, has been appointed Musta Pörssi Ltd's
Managing Director starting from 1 March 2013. Matti Pohjola joined Anttila Oy
in 2011 and he has acted as Customer Relationships Director in the Kodin1
chain. Before that, he was the acting Sales Director of Ikea Oy Finland.

Must Pörssi Ltd's present Managing Director Leena Havikari will be responsible
for the management of the Musta Pörssi retailer chain operations and for
launching the K-customer contract model.

Kodin1 is a department store chain specialising in home goods and interior
decoration, which serves its customers in 12 department stores in nine
localities in Finland and online. The chain offers customers the best ideas
and services for home decoration. A special emphasis is on the development of
targeted electronic customer communications and a multi-channel approach based
on customer needs.

Heli Törrönen, M.Sc. (Econ.), 43, has been appointed Anttila Oy's Customer
Relationships Director for the Kodin1 department stores for home goods and
interior decoration starting from 1 March 2013. Previously, Heli Törrönen has
acted as Customer Relationships Director and Planner in K-Plus Oy and before
that, as, for instance, Planner in Dagmar Oy and as Marketing Manager in Elisa
Oyj.

Photos of Mika Leiponen, Matti Pohjola, Heli Törrönen and Leena Havikari can
be downloaded from http://aineistopankki.kesko.fi.

Further information is available from Senior Vice President Minna Kurunsaari,
home and speciality goods trade and Kesko's customer information and
e-commerce projects, Kesko Corporation, tel. +358 1053 22261.

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Source: Kesko Oyj via Thomson Reuters ONE
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