Publicis Groupe to create the world's leading digital network

Publicis Groupe to create the world's leading digital network 
STOCKHOLM, SWEDEN -- (Marketwire) -- 02/05/13 --  DigitasLBi will
pool the global market leadership and cutting-edge skill-sets of top
agencies Digitas and LBi 
Publicis Groupe (EURONEXT PARIS: FR0000130577) will merge Digitas and
LBi, to
form the leading, fully integrated global digital agency
network, with digital
marketing and technology capabilities at the
core. The new network, to be named
DigitasLBi, will be led by LBi
Chief Executive Luke Taylor, who has been appointed DigitasLBi's
Global CEO. 
Highlighting Publicis Groupe's leadership of the crucial, fast-moving
sector, DigitasLBi will be the most complete digital agency
network in the world, leveraging the longstanding dominance of
Digitas in the USA -- where it
is the largest digital agency --
together with LBi's strong position in Europe
and the leading
position enjoyed by both agencies in Asia Pacific. DigitasLBi
comprise 5,700 best-in-class digital and technology experts in 25
around the world. DigitasLBi clients include American
Express, Coca-Cola, Delta,
eBay, L'Oreal, Johnson & Johnson, Mondelez
P&G, Nissan, Sprint and Starbucks. 
Digitas and LBi share strong grounding in digital, including data,
direct, social, search and platform delivery. Pooling these
cutting-edge skillsets, DigitasLBi's outstanding service offering
will provide clients with unique depth
and breadth of expertise
across the widest range of digital disciplines, including strategy &
analytics, performance marketing, service design, e-commerce, brand
strategy, content development, mobile, market research, CRM,
and social media. 
The new digital network's 'end-to-end' proprietary technology suite
will include
LBi's Audience Engagement Platform as well as Digitas'
CRM365 Intelligence Platform and award-winning BrandLIVE. The
combination of these technologies and
surrounding services will allow
DigitasLBi to form a uniquely perceptive view of the customer and
distribute creative content efficiently across earned, owned
and paid
media channels, driving marketing effectiveness and delivering
value to brands. 
"Advertisers need a truly integrated and global digital network that
can anticipate trends, forecast the 'next', while constantly
innovating in our ever-changing world," said Maurice Levy, Chairman
and CEO of Publicis Groupe. "The combination of Digitas and LBi will
create the world's leading concentration of digital skills and
competencies in the world, capable of delivering solutions to all
clients, everywhere. I'm very happy that Luke will be managing this
new global network. I'm sure that he will bring innovative vision and
market-defining services to our clients, and this is and will always
be our relentless
focus. The formation of DigitasLBi is an essential
landmark. It will certainly
be the most competitive, attractive
network in the market for both clients and
As Global CEO of DigitasLBi, Luke Taylor will report directly to Bob
Lord, CEO
of Publicis Groupe's Digital Technology Division. A team of
senior LBi, Digitas
and Publicis Groupe executives will oversee the
merger process under the leadership of Stephan Beringer, CEO, Digitas
and Razorfish International, ensuring flawless delivery of the newly
enhanced service offering to clients in every geography. 
"One of the key strategic tenets of the combined DigitasLBi offering
is the scalable, flexible technology and product suite that will help
meet the full
spectrum of marketer needs from audience engagement, to
sense-and-respond content development and publishing, to real-time
relationship marketing," said
Bob Lord, CEO of Publicis Groupe's
Digital Technology Division. "This is an exciting union between two
powerful brands, with complementary strengths in product and service
that will redefine the role of an agency." 
Between them Digitas and LBi have a strong, shared heritage in
digital that delivers strength and depth across all data, direct,
social, search and platform
delivery disciplines. Digitas has long
been known for digitally-led, integrated
brand ideas with roots in
CRM and connected commerce. LBi meanwhile has a historic strength in
service innovation and multi-channel delivery and, following its
acquisition of bigmouthmedia in 2010 and MRY in 2011, is able
leverage a breadth of search and social expertise along side its
creative, technology and user experience skillsets. In 2012 LBi and
Digitas received a
combined total of over 200 awards globally.
Specifically, Digitas won two Cannes
Lions Grand Prix last year,
whilst LBi secured the SXSW People's Choice Award.
Digitas was also
recently named OMMA Agency of the Year 2012 and LBi UK Digital
of the Year 2012 by Marketing magazine. 
"DigitasLBi represents the first time that insight, content and
distribution has been brought together in one agency, providing
clients with a truly integrated,
best-in-class, global offering,"
said Luke Taylor, Chief Executive of DigitasLBi.  "I'm thrilled to
have been appointed to oversee the genesis and
strategic evolution of
DigitasLBi and harness the unique opportunity to leverage
unparalleled breadth of geographies, services and proprietary
technologies to pace set the markets." 
Sitting alongside sister Publicis Groupe digital brands Razorfish and
DigitasLBi cements Publicis Groupe's ambitions in this
critical area for its
clients and the future of the communications
sector. Publicis Groupe's share of revenue derived from digital
operations is now over 35%, enhancing its ability
to deliver
innovative and best-in-class services to clients. 
Colin Kinsella continues in his role as Chief Executive, Digitas
North America,
while Ewen Sturgeon remains Chief Executive of LBi,
Europe, Middle East and Asia. 
The creation of DigitasLBi will not affect MRY, which will remain a
entity under the leadership of founder and Chief Executive
Matt Britton. With an enhanced headcount and service offering, MRY
will continue to operate as an integrated agency with a social center
of gravity. 
About Publicis Groupe 
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40
index] is the
third largest communications group in the world,
offering the full range of services and skills: digital (Digitas,
Razorfish, Rosetta, VivaKi, LBi), traditional advertising (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs,
corporate communications and events (MSLGROUP), media
buying and
strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare
Communications Group).
Present in 104 countries, the Groupe employs
58,000 professionals. 
About Digitas 
Digitas, a digitally-led, integrated global brand agency, builds
brands for some
of the foremost companies in the world. In 2012
Digitas was named OMMA Magazine's Agency of the Year, AdAge's
Standout List, and The Drum's London Integrated Agency of the Year.
Digitas was also the winner of nine Cannes Lions
in 2012. The agency
also counts Agency of the Year honors from the Festival of
BtoB Magazine, and Les Agences de l'Annee, France. Digitas also
the brand content platform, The Third Act:, producers of
first and most well
renowned event on digital content, The NewFront.
With sister agencies Starcom
MediaVest Group, ZenithOptimedia, Denuo
and Razorfish, Digitas is a unit of Publicis Groupe. Publicis Groupe
[listed on the Euronext Paris Exchange - FR0000130577 - and part of
the CAC 40 index] is the world's third largest communications group.
With activities spanning 104 countries on five continents,
Groupe offers local and international clients a complete range of
advertising services. 
About LBi 
LBi is a global marketing and technology agency, expert at blending
creative, media and technical expertise to build business
value. We help companies of all shapes and sizes decide what's next
for their business - and
then we take them there. We define and
execute transformational digital strategies for clients including
Coca-Cola E.ON, Lloyds TSB, and Virgin
Atlantic. Across our
32 offices in 17 countries, there are more than 2,200 digital
specialists collaborating with brands to enrich people's lives via
service design, branded content, mobile, CRM and social media. We
also set the
pace in digital display, search, affiliate marketing,
usability and analytics.
There are many things that make LBi unique,
but if we had to choose one it would
be our ability to bring together
diverse teams of experts to suit any brief. We call this blending,
and it's the reason why all types of organisations - from
global businesses to disruptive start-ups - choose LBi to help make
brands desirable wherever, whenever and however people choose
to engage with
LBi is Marketing magazine's Digital Agency of
the Year 2012. 
This announcement is distributed by Thomson Reuters on behalf of
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(ii) they are solely responsible for the content, accuracy and     
originality of the information contained therein. 
Source: LBi International N.V. via Thomson Reuters ONE 
Publicis Groupe 
Peggy Nahmany
Corporate Communications
+ 33 (0)1 44 43 72 83 
Martine Hue
Investor Relations
+ 33 (0)1 44 43 65 00 
Stephanie Attelian
Investor Relations
+ 33 (0)1 44 43 74 44 
Jill Kelly
Global Director
Corporate Communications
+1 646 735 7330 
Gareth Jones
Global Brand & Marketing Director
+44 (0) 207 063 6263
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