Antenna Software's AMPchroma™ Propelled Company to New Heights in 2012

    Antenna Software's AMPchroma™ Propelled Company to New Heights in 2012

Successful Year Solidified Company's Position as Leading Enterprise Mobility
Provider to the Global 1000

PR Newswire

JERSEY CITY, N.J., Feb. 5, 2013

JERSEY CITY, N.J., Feb. 5, 2013 /PRNewswire/ --Today  Antenna Software
announced it had an extremely successful 2012, including solid customer and
partner growth and the notable launch of AMPchroma, a platform that integrates
its award-winning, patented technologies and enables businesses to take full
control of all of their mobile initiatives. AMPchroma proved a hit with
industry analysts, and was instrumental in garnering Antenna status as a
Leader in Gartner's 2012 Magic Quadrant for Mobile Application Development
Platforms. Antenna was also buoyed by a number of new customer wins and
product renewals in 2012, and capped off the year by rolling out the first
major update to AMPchroma since the platform's launch early in the year.

Product Innovation
The first iteration of AMPchroma was truly unique – serving as the only
product in the marketplace to empower enterprises to handle every stage of
mobile projects from a single integrated solution. Antenna also marked the
launch with the release of timely market research about the mobile business
spending and activities of US and UK enterprises, which notably found that
businesses were juggling an average of four mobile projects across the
business and were working with at least three mobile vendors to meet their

In December, Antenna enhanced AMPchroma with the addition of an open and
flexible client that enables app developers to deploy applications built with
standard languages and third-party development tools –enabling them to tap
into the robust integration, run time, security, and management capabilities
of the platform. At the same time Antenna enhanced AMP Studio, its own native
cross-platform mobile development environment, with Java support. The new and
improved AMPchroma makes it easy for enterprises to get their apps to market
quickly – while taking care of the high-grade security, integration, and
management capabilities necessary for strategic business applications.

Industry Recognition
Antenna and many of its customers garnered significant industry recognition in

  oAntenna was one of only three companies to be positioned as a "Leader" in
    Gartner, Inc's Magic Quadrant for Mobile Application Development Platforms
    (MADP), and scored highest for product functionality in the companion
    report, 'Critical Capabilitiesfor MADP'
  oFrost & Sullivan selected Antenna's AMPchroma as the winner of their 2012
    New Product Innovation Award for Mobile Workforce Management
  oThe Eaton PowerSource app, created in partnership by AT&T and run on
    Antenna's platform, won a handful of awards in 2012, including a Forrester
    Groundswell Award, the Mobile Enterprise Magazine's 2012 Mobilizer Award,
    and top honors for Game-Changing Technology in Manufacturing Executive's
    2012 Manufacturing Leadership 100
  oAntenna was recognized as one of six "Hot Vendors in Mobile, 2012"
    byAragon Research, a new technology focused research and advisory firm
    founded by former Gartner analysts

Continued Customer Growth and Success
Antenna added significant new customers across key verticals in 2012, even as
it continued expanding a number of its key customer and partner relationships:

  oSome of the new customers the company onboarded in 2012 include PNC,
    Coldwell Banker, and iUSAcell, the third largest carrier in Mexico
  oAntenna expanded its work with existing customers by adding users,
    extending into new geographies, and incorporating new technologies for
    companies like Post Nord, the Swedish postal service; pharmaceutical
    manufacturer Novo Nordisk; and Norwegian oil services company, Aker
  oThe company also expanded several of its strategic partnerships, for
    example working with Huawei to bring on 11 new joint customers in 2012,
    and with AT&T to successfully deploy several new B2E and B2C mobile apps

"The mobile application industry evolved significantly last year, and the need
for open standards has become increasingly important," said Jim Hemmer,
president and CEO for Antenna Software. "Antenna embraced this change and
listened to the needs of our customers by opening up our platform to provide
the choice and flexibility enterprises desire to build mobile applications,
and an easier way to tap into the power of our platform. We saw strong market
excitement around AMPchroma, which resulted in many new customer wins and
renewals for us in 2012. We also deepened our bench of executive talent with
two proven industry veterans, Ken Nicolson and Bill Smith, who join us on our
journey to enable our partners and customers to get the most value possible
from the mobile channel."

About Antenna
Antenna Software is a leading enterprise mobility specialist that helps global
enterprises build, run, and manage mobile applications and content. Antenna's
Mobility Platform, AMPchroma, is the mobile foundation that handles the
complex components of the mobile lifecycle that many businesses struggle with,
namely security, integration, and management of mobile applications. Antenna
helps businesses to reduce costs, speed deployments, and minimize risks,
enabling them to safely embrace the tremendous opportunities of enterprise
mobility. Hundreds of large enterprises around the world rely on Antenna as
their trusted mobility partner. Founded in 1998, Antenna is the largest
independent enterprise mobility provider, and is headquartered in Jersey City,
NJ with offices around the world. Visit and follow

About the Magic Quadrant
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research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose

Contact: Meghan Attreed, 1-201-239-2318,

SOURCE Antenna Software

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