The Bounce Dryer Bar is Asking Americans to Share Fashion Moments They’d
Like to Forget to Win a Winter Wardrobe Styled by Christian Siriano
The “Stick it and Forget it” sweepstakes will give consumers the opportunity
to receive the fashion experience of a lifetime!
CINCINNATI -- February 5, 2013
Procter and Gamble’s (NYSE:PG) Bounce, the number one selling dryer-added
fabric softener brand, is offering one lucky American the chance to win a new
winter wardrobe, styled by designer Christian Siriano. Bounce knows that
everyone has had an embarrassing fashion moment that they’d like to
forget—especially during the winter months when static cling on tights, skirts
and other clothing items can ruin an all-important look at the most
inopportune time. Beginning on February 5^th Americans can share their most
unforgettable fashion moments, including static cling mishaps, by entering the
Bounce dryer bar “Stick it and Forget it” sweepstakes.
According to a P&G survey of 75 women, 81% said that they would like to find a
solution to pesky static cling. Luckily, the Bounce dryer bar is a fabric
softener product that provides freshness, softness and static control for
months at a time. Consumers can simply attach the bar to the drum of their
dryer and get all of the benefits of Bounce – helping ensure that they’ll
reduce the chances of having another fashion moment they’d like to forget.
“P&G has conducted over five years of advanced research, development and
testing before cracking the code to create a way to automatically add fabric
softener to laundry,” said Charlene Butcher, Bounce’s Brand Manager. “The
Bounce dryer bar provides even and consistent benefits for about two or four
months, depending on the size of the bar, frequency of use and dryer settings.
We are excited about helping people to literally ‘stick it and forget it’ –
reducing static cling in their wardrobes this season.”
Consumers can enter the Bounce dryer bar “Stick it and Forget it” sweepstakes
by liking the Bounce Facebook page, going to the sweepstakes thumbnail,
reading the rules, and sharing their most unforgettable fashion moments. The
sweepstakes will run on the Bounce Facebook page, www.Facebook.com/Bounce,
between February 5^th and February 26^th. The lucky winner will be announced
by March 8^th.
Sweepstakes to Be Kicked Off in New York City with Christian Siriano
The Bounce dryer bar “Stick it and Forget it” sweepstakes will be officially
launched with a special winter style event in New York City. On February 5^th,
Bounce will host a kick-off event with Christian Siriano to provide winter
style tips, including how to reduce static cling with the Bounce Dryer Bar.
Attendees will be able to enter the sweepstakes on-site, learn about the
benefits of the Bounce Dryer Bar while enjoying a live DJ, project demo, photo
opportunities, and gift bags. Designer Christian Siriano, who will serve as
the event host, will share the benefits of the Bounce Dryer Bar and other
winter style tips with attendees. The Christian Siriano collection can be
found at department stores and specialty boutiques around the globe and he
recently opened his first flagship store on Elizabeth Street in New York City.
He will show his milestone 10^th Ready To Wear collection next week at New
York Fashion Week.
“I am so excited to work with Bounce, and to share my fashion expertise,” said
Christian Siriano. “We have all experienced embarrassing fashion moments that
we’d like to forget—but Bounce is giving us the opportunity to laugh at them
and learn from them. I’m happy to help by providing fashion tips that will
reduce static cling and keep people flawless for seasons to come.”
Christian Siriano will share winter style tips during the Bounce New York City
event, and also on the Bounce Facebook page for the duration of the
sweepstakes. The winner of the Bounce dryer bar “Stick it and Forget it”
sweepstakes will receive a trip, for two, to New York City to shop at
Christian Siriano’s store and receive fashion tips on-site.
The Bounce Dryer Bar is available in “Outdoor Fresh” and “Linen Fresh” scents
nationwide for the suggested retail price of $5.49 for the 2-month bar and
$8.99 for the 4-month bar. Actual prices are at the sole discretion of
NO PURCHASE NECESSARY to enter the sweepstakes. A purchase does not increase
your chances of winning.Open only to legal residents of the 50 U.S. & DC,
who, as of the last day of the month prior to the date of entry, are 18 years
of age or older. Void where prohibited. The Bounce Dryer Bar “Stick it and
Forget it” Sweepstakes starts 2/5/13 & ends 5:00 pm ET 2/26/13. Sponsored by
The Procter & Gamble Distributing LLC. For Official Rules, click here.
Bounce® dryer sheets add softness and static reduction to fabrics in the dryer
along with a wonderful fresh scent. Bounce dryer sheets are available in a
variety of great scents: Fresh Linen, Outdoor Fresh Scent™, Spring Fresh, and
Fresh Lavender. Bounce offerings also include Bounce with Febreze® Fresh
Scent, non-scented Bounce Free™, Bounce Awakenings™, the Bounce Dryer Bar™ and
the Bounce Free Dryer Bar™. The Bounce Dryer Bar™ and Bounce Free Dryer Bar™
provide freshness, softness and static control for about two or four months,
depending on the size of the bar, frequency of use and dryer settings. For
more information, visit www.BounceFresh.com.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
DeVries Public Relations
Crystal Steadman, 646-253-0205
Sherilena Strub, 513-983-3267
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