The Bounce Dryer Bar is Asking Americans to Share Fashion Moments They’d Like to Forget to Win a Winter Wardrobe Styled by Christian Siriano The “Stick it and Forget it” sweepstakes will give consumers the opportunity to receive the fashion experience of a lifetime! Business Wire CINCINNATI -- February 5, 2013 Procter and Gamble’s (NYSE:PG) Bounce, the number one selling dryer-added fabric softener brand, is offering one lucky American the chance to win a new winter wardrobe, styled by designer Christian Siriano. Bounce knows that everyone has had an embarrassing fashion moment that they’d like to forget—especially during the winter months when static cling on tights, skirts and other clothing items can ruin an all-important look at the most inopportune time. Beginning on February 5^th Americans can share their most unforgettable fashion moments, including static cling mishaps, by entering the Bounce dryer bar “Stick it and Forget it” sweepstakes. According to a P&G survey of 75 women, 81% said that they would like to find a solution to pesky static cling. Luckily, the Bounce dryer bar is a fabric softener product that provides freshness, softness and static control for months at a time. Consumers can simply attach the bar to the drum of their dryer and get all of the benefits of Bounce – helping ensure that they’ll reduce the chances of having another fashion moment they’d like to forget. “P&G has conducted over five years of advanced research, development and testing before cracking the code to create a way to automatically add fabric softener to laundry,” said Charlene Butcher, Bounce’s Brand Manager. “The Bounce dryer bar provides even and consistent benefits for about two or four months, depending on the size of the bar, frequency of use and dryer settings. We are excited about helping people to literally ‘stick it and forget it’ – reducing static cling in their wardrobes this season.” Consumers can enter the Bounce dryer bar “Stick it and Forget it” sweepstakes by liking the Bounce Facebook page, going to the sweepstakes thumbnail, reading the rules, and sharing their most unforgettable fashion moments. The sweepstakes will run on the Bounce Facebook page, www.Facebook.com/Bounce, between February 5^th and February 26^th. The lucky winner will be announced by March 8^th. Sweepstakes to Be Kicked Off in New York City with Christian Siriano The Bounce dryer bar “Stick it and Forget it” sweepstakes will be officially launched with a special winter style event in New York City. On February 5^th, Bounce will host a kick-off event with Christian Siriano to provide winter style tips, including how to reduce static cling with the Bounce Dryer Bar. Attendees will be able to enter the sweepstakes on-site, learn about the benefits of the Bounce Dryer Bar while enjoying a live DJ, project demo, photo opportunities, and gift bags. Designer Christian Siriano, who will serve as the event host, will share the benefits of the Bounce Dryer Bar and other winter style tips with attendees. The Christian Siriano collection can be found at department stores and specialty boutiques around the globe and he recently opened his first flagship store on Elizabeth Street in New York City. He will show his milestone 10^th Ready To Wear collection next week at New York Fashion Week. “I am so excited to work with Bounce, and to share my fashion expertise,” said Christian Siriano. “We have all experienced embarrassing fashion moments that we’d like to forget—but Bounce is giving us the opportunity to laugh at them and learn from them. I’m happy to help by providing fashion tips that will reduce static cling and keep people flawless for seasons to come.” Christian Siriano will share winter style tips during the Bounce New York City event, and also on the Bounce Facebook page for the duration of the sweepstakes. The winner of the Bounce dryer bar “Stick it and Forget it” sweepstakes will receive a trip, for two, to New York City to shop at Christian Siriano’s store and receive fashion tips on-site. The Bounce Dryer Bar is available in “Outdoor Fresh” and “Linen Fresh” scents nationwide for the suggested retail price of $5.49 for the 2-month bar and $8.99 for the 4-month bar. Actual prices are at the sole discretion of individual retailers. NO PURCHASE NECESSARY to enter the sweepstakes. A purchase does not increase your chances of winning.Open only to legal residents of the 50 U.S. & DC, who, as of the last day of the month prior to the date of entry, are 18 years of age or older. Void where prohibited. The Bounce Dryer Bar “Stick it and Forget it” Sweepstakes starts 2/5/13 & ends 5:00 pm ET 2/26/13. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, click here. About Bounce® Bounce® dryer sheets add softness and static reduction to fabrics in the dryer along with a wonderful fresh scent. Bounce dryer sheets are available in a variety of great scents: Fresh Linen, Outdoor Fresh Scent™, Spring Fresh, and Fresh Lavender. Bounce offerings also include Bounce with Febreze® Fresh Scent, non-scented Bounce Free™, Bounce Awakenings™, the Bounce Dryer Bar™ and the Bounce Free Dryer Bar™. The Bounce Dryer Bar™ and Bounce Free Dryer Bar™ provide freshness, softness and static control for about two or four months, depending on the size of the bar, frequency of use and dryer settings. For more information, visit www.BounceFresh.com. About Procter & Gamble P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. Contact: DeVries Public Relations Crystal Steadman, 646-253-0205 email@example.com or P&G Sherilena Strub, 513-983-3267 firstname.lastname@example.org
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The Bounce Dryer Bar is Asking Americans to Share Fashion Moments They’d Like to Forget to Win a Winter Wardrobe Styled by
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