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Introducing Fresh + Sexy™ Wipes by Playtex

                  Introducing Fresh + Sexy™ Wipes by Playtex

Clean Where it Counts

PR Newswire

SHELTON, Conn., Feb. 5, 2013

SHELTON, Conn., Feb. 5, 2013 /PRNewswire/ --Energizer Personal Care
introduces Fresh + Sexy™ wipes by Playtex, a brand new before-and-after
intimate wipe specially designed to help couples feel confidently clean every
time they engage in sexual activity.

"This product was designed to address an important consumer need," says Erik
Rahner, Group Marketing Director, Energizer Personal Care. "Sex isn't always
a planned event that can be prepared for. With Fresh + Sexy™ wipes, couples
now have a way to be clean and ready for even the most spontaneous moments.
They can be ready for intimacy whenever – and wherever – the mood strikes."

Fresh + Sexy™ wipes are specifically designed for freshening up before sexual
activity and cleaning up afterwards. The lightly scented, hypoallergenic
formula and soft cloth texture leave women and men feeling clean and
refreshed, no matter what the occasion. The new intimate wipe offers:

  oNatural botanicals, like cranberry, chamomile, and aloe
  oSoft, flushable cloth for discreet disposal
  oAlcohol-free and hypoallergenic formula

Fresh + Sexy™ wipes are supported by an advertising campaign created by Grey
New York. It features arresting images and cleaver innuendos.

"We wanted to be fun and playful and bold all at the same time," says Elaine
McCormick, Creative Director at Grey New York. "And the campaign lets us be
all those things." 

The brand's tagline: 'Clean where it Counts' came out of the strategic insight
that sex is more fun when you're confident. "Because when you're clean where
it counts you're ready for anything," Ms. McCormick ads.

About fresh + sexy™ wipes
Fresh + Sexy™ wipes are available in a travel pack for weekends away (24
wipes), as singles for "on the go" (20 individual wrapped wipes), and in a tub
for the nightstand (40 wipes)..

  oFresh + Sexy™ wipes will be in broad distribution in time for Valentine's
    Day 2013
  oRecommended retail price will be $5.99 - $7.99.
  oThe product can be found in the family planning aisle of your local
    retailer, as well as online
  oFor more information about Fresh + Sexy™ wipes and where you can purchase,
    please visit freshandsexy.com.

About Energizer Personal Care
Energizer Personal Care is a leading manufacturer of mass market products
around the world. It is a subsidiary of Energizer Holdings Inc. (NYSE: ENR),
headquartered in St. Louis, Missouri. Energizer Personal Care includes the
following consumer product goods: Wet Ones^®, Playtex^® Brands, Hawaiian
Tropics^®, Banana Boat, Edge, Skintimate^® and Schick^® Razors and Blades for
men and women.

SOURCE Energizer Personal Care

Website: http://www.freshandsexy.com
Contact: Alli Good, Lippe Taylor, +1-212-598-4400x162, agood@lippetaylor.com
 
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