Improving Innovation Performance Systematically
Innovation Performance Measurement
COLOGNE and ESCHBORN, Germany, February 5, 2013
COLOGNE and ESCHBORN, Germany, February 5, 2013 /PRNewswire/ --
"What gets measured gets managed." These words of the management theory
pioneer Peter Drucker also apply to corporate innovation. To control and
improve your processes you must first measure them and define objectives.
Classic indicator systems, however, are not always suitable to also evaluate
innovation in a meaningful manner. Financial returns are only available after
a time lag, while the results of innovation are in any case very difficult to
view in isolation separately from fundamental business activities. It is,
nonetheless, possible to make innovation performance permanently visible and
to deploy continuous improvements by means of target agreements and control
measures. ICT management consultants Detecon International present a modified
model of innovation performance assessment along with an extensive set of
parameters in an opinion paper entitled Innovation Performance Management.
"Most innovation management models can only be applied to a limited extent,"
says Dr. Eric Dulkeith, Director of Strategy & Innovation at Detecon
International and one of the paper's authors. "They either do not cover all
relevant aspects or focus too much on hardwired financial results." To improve
innovation capability in general, Detecon International recommends working
with an adapted model based on the Management Measurement Areas Framework. The
model defines six measurement areas that cover the entire innovation process;
from the development of new ideas to their performance and results. Its main
focus is on core activities and success factors rather than on hard findings.
For each of these areas Detecon has developed a series of useful measurement
methods that are based on hitherto unconsidered findings of applied innovation
research. ICT innovation experts at IBM, Microsoft, SAP and other Silicon
Valley companies have confirmed the effectiveness of these measures in
interviews with the opinion paper's authors. "Many companies," says Steven
Schepurek, another author of the publication, "still use methods that either
lack an appropriate theoretical basis or have even already been empirically
disproved." To base research and development expenditure on the dictum that "a
lot helps a lot" is not a suitable indicator for assessing successful
innovation management because R&D spending & intensity has shown to have no
significant influence on an innovation project's future prospects.
Companies can use the model and the performance measurement methods that are
presented to develop an innovation performance measurement initiative of their
own. In principle, the processes to be recommended for checking the status of
innovation performance and identifying strengths and weaknesses are those that
are used as an orientation in planning and controlling further measures. "If
companies adapt these processes to their strategy and the requirements of
their industry," Dr. Dulkeith says, "they can be sure to promote and
strengthen their innovation performance."
The Innovation Performance Measurement opinion paper is available in English
to download free of charge at http://www.detecon.com/innoperformance.
Detecon International GmbH
Detecon is one of the world's leading consulting companies for ICT management
consulting. Our services focus on consulting and implementation solutions
which are derived from the use of information and communications technology
(ICT). They encompass classic strategy and organization consulting as well as
the planning and implementation of complex, technological ICT architectures
and applications. Detecon's expertise bundles the knowledge from the
successful conclusion of management and ICT consulting projects in more than
160 countries. Detecon is a subsidiary of T-Systems International, the
business customer brand of Deutsche Telekom.
For additional information, go to:
Detecon International GmbH
Sternengasse 14 - 16
Phone: +49 221-9161-1013
SOURCE Detecon International GmbH
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