LeapFrog Launches New Engaging Interactive eBooks Produced by Disney
Publishing Worldwide for Award-Winning Platforms
"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" are among
LeapFrog's first third-party developed interactive eBooks to debut in the
LeapFrog App Center
EMERYVILLE, Calif., Feb. 5, 2013
EMERYVILLE, Calif., Feb. 5, 2013 /PRNewswire/ --LeapFrog Enterprises, Inc.
(NYSE:LF), the leader in educational entertainment,today announced the
release of interactive eBooks from Disney Publishing Worldwide, the world's
largest publisher of children's books and magazines, as part of LeapFrog's new
third-party developer program for its award-winning platforms. "Doc
McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" were developed
and produced by Disney Publishing Worldwide for LeapFrog and are available for
purchase in the "Just for Fun" section of the LeapFrog App Center for the
kid's learning tablets, LeapPad1™ and LeapPad2™, and learning video game
systems, Leapster Explorer™ and LeapsterGS™.
"We are excited to offer the many talented independent content developers and
gaming studios the opportunity to develop new interactive games and apps for
the millions of connected LeapFrog platforms around the world," said Greg
Ahearn, chief marketing officer at LeapFrog. "The highly experienced team at
LeapFrog and Disney Publishing worked closely to ensure these eBooks offered
kids truly unique reading adventures. We will continue to work with brands
such as Disney to provide new and unique ways to engage kids on our
award-winning learning platforms."
The new interactive eBooks, "Doc McStuffins: Rundown Racecar" and "Wreck It
Ralph: Sugar Rush," are available in the LeapFrog App Center and features
activities that immerse readers in the storyline and give them an opportunity
to be part of the story. In "Doc McStuffins: Rundown Racecar" kids will grab
their magic stethoscopes and help Doc McStuffins tune up a toy car while
experiencing a valuable lesson on the importance of getting enough rest.
"Wreck It Ralph: Sugar Rush" is a high-energy kart-racing adventure that
introduces kids to compassion.
"We are very excited to be one of the first third-party developers to create
content for LeapFrog's platforms," said Lyle Underkoffler, VP, digital media,
Disney Publishing Worldwide. "Leveraging Disney's collection of timeless
stories, our work with LeapFrog allows us to offer millions of children the
chance to interact with characters they know and love through new innovative
The new eBooks from Disney Publishing Worldwide join LeapFrog's vast library
of learning games, eBooks, videos, music and more that have been reviewed and
approved by LeapFrog's highly experienced team of educational experts.
"Doc McStuffins: Rundown Racecar" and "Wreck It Ralph: Sugar Rush" eBooks are
available for purchase (MSRP $5.00, for children three years and older) in the
LeapFrog App Center. The LeapFrog App Center can be accessed through the
LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and
LeapPad1 (MSRP $79.99, for children ages 4-9), LeapPad2 (MSRP $99.99, for
children ages 3-9), Leapster Explorer (MSRP $59.99, for children ages 4-9) and
LeapsterGS (MSRP $69.99, for children ages 4-9) are currently available at
major retail locations and at www.leapfrog.com.
For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and
other LeapFrog products, visit www.leapfrog.com.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents and
extended family, provides personalized feedback on a child's learning progress
and offers product recommendations to enhance each child's learning
experience. Through the power of play, LeapFrog's products and curriculum help
children of all ages prepare for school and life success. LeapFrog's products
are available in more than 45 countries and have been used by teachers in more
than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California,
and was founded in 1995 by a father who revolutionized technology-based
learning solutions to help his child learn how to read. Come see the learning
TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books and magazines with over 700 million products sold each year.
Disney Publishing Worldwide consists of an extensive worldwide licensing
structure as well as vertically integrated publishing imprints, including
Disney Book Group in the U.S., Disney Libri in Italy, and Disney Libros in
Spain. DPW publishes a range of children's magazines globally, including
Topolino, Le Journal de Mickey, and Donald Duck, as well as Disney kids
magazines in the U.S., which include Disney Princess and Phineas and Ferb.
Disney English is DPW's English language learning business, which includes
Disney English learning centers in China and a worldwide retail licensing
program. DPW's digital products include bestselling eBook titles as well as
original apps. Headquartered in Glendale, California, Disney Publishing
Worldwide publishes books, magazines, and digital products in 85 countries in
75 languages. For more information visit www.disneypublishing.com.
Monica Ma Amelia Lukiman
LeapFrog Disney Publishing Worldwide
SOURCE LeapFrog Enterprises, Inc.
Press spacebar to pause and continue. Press esc to stop.