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Sony Computer Entertainment America Hires Lead Creative Agency



        Sony Computer Entertainment America Hires Lead Creative Agency

PR Newswire

FOSTER CITY, Calif., Feb. 5, 2013

FOSTER CITY, Calif., Feb. 5, 2013 /PRNewswire/ -- Sony Computer Entertainment
America LLC (SCEA) today announced that it has awarded its creative business
to Bartle, Bogle, Hegarty New York, after a recent review.

(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

"All of the participating agencies, 180LA, Anomaly, BBH New York and Deutsch
presented outstanding ideas during the process," said Guy Longworth, SVP,
PlayStation Brand Marketing at SCEA. "But after careful consideration, BBH New
York is the best partner for our business."

"PlayStation is one of the most exciting and coveted brands in the world, so
we're thrilled and humbled to partner with SCEA," said John Patroulis, Chief
Creative Officer, BBH New York. "They have a smart and ambitious team and we
can't wait to get started."

"Deutsch has been an incredible partner for PlayStation over the last six
years, and has delivered stand-out creative and strategy for the PlayStation
brand in the US.  We would like to thank them for their dedicated service to
our business," Longworth added.

About Sony Computer Entertainment America
Sony Computer Entertainment America LLC continues to redefine the
entertainment lifestyle with its PlayStation® and PS one® systems, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system, the ground-breaking PlayStation®3 (PS3™)
computer entertainment system, the PlayStation®Vita (PS Vita) portable
entertainment system and its online and network services the
PlayStation®Network and PlayStation®Store. Recognized as the undisputed
industry leader, Sony Computer Entertainment America LLC markets the
PlayStation® family of products and develops, publishes, markets and
distributes software for the PS one, PlayStation®2, PSP and PS3™ and PS Vita
systems for the North American market. Based in Foster City, Calif., Sony
Computer Entertainment America LLC serves as headquarters for all North
American operations.

All games featured are trademarked and copyrighted properties of their
respective publishers and/or licensors. "PlayStation", and the "PS" Family
logo are registered trademarks and "PS3","PSP" and the "PSVITA" logo and the
PlayStation Network logo are trademarks of Sony Computer Entertainment Inc. 
"SONY" and "make.believe" are trademarks of Sony Corporation.

SOURCE Sony Computer Entertainment America LLC

Contact: Dan Race, +1-650-655-3686, dan_race@playstation.sony.com
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