Athleta Joins Life Time Fitness as Title Sponsor of Esprit de She – The Spirit of Her Race Series

  Athleta Joins Life Time Fitness as Title Sponsor of Esprit de She – The
  Spirit of Her Race Series

       Partnership inspires, motivates and celebrates women’s athletic
  accomplishments while ensuring the ultimate in performance and style at 18
                   Athleta Esprit de She events nationwide

Business Wire

CHANHASSEN, Minn. -- February 5, 2013

Life Time – The Healthy Way of Life Company(NYSE:LTM) announced today that
Athleta, the premium fitness and lifestyle apparel brand for women, will be
the title sponsor of its premiere athletic event series for women, Esprit de
She – The Spirit of Her Race Series.

Designed exclusively for women, the Athleta Esprit de She Race Series features
18 events like fitness-inspired ‘happy hour’ 5k and 10k runs, cycle tours,
duathlons and triathlons for every pace and passion. The series kicks off on
May 5 in Tempe, AZ with a triathlon; subsequent races in key markets like San
Francisco, Minneapolis, Chicago, Denver and Houston to follow.

“We are thrilled to partner with Life Time as the title sponsor of the Athleta
Esprit de She Race Series in its debut season and offer women the opportunity
to combine fun, personal accomplishment and camaraderie in an area of her life
she truly values - fitness,” said Tess Roering, VP of Marketing and Creative
for Athleta. “This event series beautifully aligns with our Power to the She
campaign and overall mission of inspiring and celebrating all women athletes –
from beginners to competitive racers – to try something new and be their best

Athleta Esprit de She offers a meaningful and relevant fitness experience by
mixing camaraderie with competition. Aside from the fashionable freebies and
designer event experiences, Athleta Esprit de She events will offer pre-race
training programs and post-race community markets where participants can
salute success with a drink at the bubbly bar and enjoy the open air spa among
other exciting experiences.

“We are delighted and honored that Athleta has chosen to partner with Esprit
de She,” said Esprit de She Brand Director, Lindsey Kurhajetz. “Esprit de She
was born out of the desire to give active women athletic experiences that
integrate education and bring women’s favorites together in one place. We
continue to be inspired by the growing number of women participating in races
today – female runners have nearly tripled since 1990!”

To RSVP for any of the Athleta Esprit de She events,, the official website of The Spirit of Her Race
Series. Athleta Esprit de She can be found on Twitter by
following@EspritdeSheand by liking theEsprit de She Facebook page.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of February 5, 2013, the Company operated 105 centers under the
LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at

About Athleta

Founded in 1998, Athleta is a premium fitness and lifestyle apparel brand for
women, outfitting female athletes in the ultimate performance apparel for
every athletic pursuit, from running to swimming to skiing to biking and
everything in between. Designed by female athletes for female athletes,
Athleta’s products blend high performance with feminine style. Athleta sells
its apparel, along with footwear and accessories, through retail locations
across the country, catalogs and its website, Headquartered
in Petaluma, CA, Athleta was acquired by Gap Inc. (NYSE: GPS) in September
2008 and is part of the Growth, Innovation & Digital division.

Photos/Multimedia Gallery Available:



Life Time Fitness
Lauren Flinn, 952-229-7776
for Athleta
Sarah Andrus, 415-624-5617
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