EMC Transforms Velocity Channel Partner Program

               EMC Transforms Velocity Channel Partner Program

New Enhancements to Drive Growth and Provide Greater Choice and
Differentiation for Partners

PR Newswire

HOPKINTON, Mass., Feb. 5, 2013

HOPKINTON, Mass., Feb. 5, 2013 /PRNewswire/ --

News Summary:

  oEMC Corporation today announced significant enhancements to the EMC
    Velocity™ Solution Provider program that will create a simpler, more
    predictable, and more profitable experience for EMC channel partners
    globally.
  oEnhancements include: a new Target Products rebate; refinements to the
    Velocity Specialties requirements and benefits; the integration of the EMC
    Isilon partner program; increased demand generation opportunities, and
    expanded services offerings, tools and resources.

Full Story:

EMC Corporation (NYSE: EMC) today announced significant enhancements to the
EMC^® Velocity Solution Provider partner program that will make EMC's
industry-leading cloud computing and Big Data technologies and solutions
available to more customers – particularly in the rapidly growing mid-market
segment. With a continued emphasis on ensuring that Velocity Partners are
exceptionally well prepared to sell and/or service EMC products and solutions,
customers can be confident they are working with the industry's most competent
solution providers to support their business requirements.

The following program changes are effective immediately:

  oNew Target Products Rebate for Premier and Signature Partners – Provides
    top Velocity partners¹ with a predictable income stream via rebates paid
    on sales of targeted EMC technologies that align to the company's key
    mid-market initiatives. Eligible products include EMC VNX^® and VNXe^®
    unified storage, EMC Avamar^® and EMC Data Domain^® backup and recovery
    solutions, and server Flash caching solution EMC VFCache^™. This rebate
    is paid from the first sale and is in addition to – and can be combined
    with – EMC's existing performance-based Specialty^2 rebate.
  oChanges to Velocity Specialty Requirements Focus on Fortifying Selling
    Capabilities

       oThe program no longer requires partners to earn an implementation
         certification to achieve a Specialty^2. While EMC encourages partners
         to become services-enabled, removing this requirement from the
         reseller program now allows pure-play resellers a more direct path to
         achieving Velocity Specialties, where benefit opportunities
         accelerate. For partners who include services in their business
         model, EMC has strengthened its Velocity Services offerings (details
         below).
       oThere is no longer a revenue requirement for partners to achieve a
         Specialty.
       oThree Specialties are now required for Signature (top tier) partners
         worldwide, reflecting the most advanced level of competency required
         of the top tier partners in positioning and selling a broad range of
         EMC's technologies.

  oEMC Isilon Partner Program Integrated into Velocity Program – Former
    Isilon partners can now become eligible for Velocity benefits on other EMC
    products, and existing EMC resellers can become eligible to earn benefits
    from selling Isilon – all within the integrated Velocity program.
  oMore Products Eligible for Financial Benefits in Velocity Specialties – To
    help partners align their portfolio with the growing demand for cloud and
    Big Data solutions, the following products are now eligible for financial
    benefits within the Backup and Recovery Specialty: EMC Mozy^® cloud
    backup, EMC Atmos^® object-based cloud storage platform, and EMC Centera^®
    content addressable storage. EMC Isilon^® scale-out network attached
    storage platform is also now eligible for benefits within the Consolidate
    Specialty.
  oAmplified Demand Generation: More Market Development Funds (MDF^)3, More
    Qualified Leads – EMC is doubling its investment in demand generation
    funds, programs, and resources to develop highly qualified opportunities
    for partners and accelerate revenue growth.
  oVelocity Services Invests in Enhanced Tools, Offerings, and Resources to
    Accelerate Services Enablement with Partners:

          +Expanded library of online and video-instructor-led services
            training provides a more convenient and efficient way for partners
            to access EMC's industry-recognized EMC Proven Professional
            technical training.

       oNew online labs allow partners to more efficiently and effectively
         hone practical implementation skills on EMC technology in a proctored
         virtual environment.
       oNew offering in the EMC Cooperative Services portfolio provides
         partners EMC guidance on their solution design, as well as
         post-implementation review. As with all EMC Cooperative Service
         offerings, the partner maintains full control of the customer
         relationship, and has the depth of EMC expertise in the background to
         ensure quality implementations.

Partner Quotes:

Gregg Pruett, Senior Vice President, CompuNet, Inc.

"With the high level of flexibility and range of options EMC is providing us
through the new Velocity Program, our customers will have even more access to
EMC's broad portfolio of innovative products and services. There's a massive
market opportunity and the enhancements EMC announced today provide us with
more choices to resell and deliver services – enabling us to better focus on
the growing demand for services as the market expands for cloud, Big Data, and
Trusted IT environments."

Gary Alexander, CEO, AOS (Alexander Open Systems)

"Organizations' data continues to grow and they need help managing it – which
is where AOS can show our value. Whether it's through product implementation
or support or services, the EMC Velocity Partner Program provides tools and
resources to ensure we are well equipped to be our customer's trusted
advisor.Also, we're pleased with EMC's movement to place more focus on their
partners and by having its direct sales force work through the partners and
not around them. Furthermore, AOS supports EMC's commitment to the SMB market
as this is a core focus for us."

EMC Executive Quote:

Fred Kohout, Vice President, Global Channel Marketing, EMC Corporation

"EMC's continued objective is to accelerate the customer journey to cloud
computing, grapple with Big Data, and help IT departments' store, manage,
protect, and analyze their most valuable asset – information. The changes
we've made to the Velocity Solution Provider program are focused on helping
partners optimize their offerings in these key areas so they can best support
customer requirements. We want our partners to have a simple, predictable, and
profitable experience with EMC. Over half our storage revenue goes through our
channel partners, and our focus is on making these partners more
productive.This is proof that organizations are increasingly relying on EMC
Velocity Partners to help them transform their business and increase their
competitive advantage in their respective markets."

Additional Resources

  oLearn more about partnering with EMC
  oFollow @EMCChannel and join the #EMC conversation on Twitter
  oConnect with EMC via Twitter, Facebook, YouTube, LinkedIn and ECN

About EMC

EMC Corporation is a global leader in enabling businesses and service
providers to transform their operations and deliver IT as a service.
Fundamental to this transformation is cloud computing. Through innovative
products and services, EMC accelerates the journey to cloud computing, helping
IT departments to store, manage, protect and analyze their most valuable asset
— information — in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.EMC.com.

¹The EMC Velocity Solution Provider Program features four tiers (Affiliate,
Affiliate Elite, Premier, and Signature) that offer increasing financial
benefits and rewards as Partners complete specific training and other
requirements, and move up through the tiers.

^2Velocity Specialty designations recognize partners who achieve superior
competencies to architect and sell complete end-to-end solutions through EMC's
advanced sales and technical training and certifications. Each Specialty is
focused on a product category: Backup & Recovery Specialty (Information
Protection), Consolidate Specialty (Unified Storage), and Advanced Consolidate
Specialty (Enterprise Storage).

^3EMC's MDF Program is designed to accelerate the development of leads for EMC
Velocity Partners through the submission of MDF proposals focused on demand
generation. MDF funds are awarded based on the execution of a marketing plan
agreed to between the Partner and EMC.

EMC, Velocity, VNX, VNXe, Atmos, Avamar, Data Domain, VFCache, Mozy, Centera,
and Isilon are either registered trademarks or trademarks of EMC Corporation
in the United States and other countries. All other trademarks used herein are
the property of their respective owners.

This release contains "forward-looking statements" as defined under the
Federal Securities Laws. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) adverse changes in general economic
or market conditions; (ii) delays or reductions in information technology
spending; (iii) the relative and varying rates of product price and component
cost declines and the volume and mixture of product and services revenues;
(iv) competitive factors, including but not limited to pricing pressures and
new product introductions; (v) component and product quality and availability;
(vi) fluctuations in VMware, Inc.'s operating results and risks associated
with trading of VMware stock; (vii) the transition to new products, the
uncertainty of customer acceptance of new product offerings and rapid
technological and market change; (viii) risks associated with managing the
growth of our business, including risks associated with acquisitions and
investments and the challenges and costs of integration, restructuring and
achieving anticipated synergies; (ix) the ability to attract and retain highly
qualified employees; (x) insufficient, excess or obsolete inventory; (xi)
fluctuating currency exchange rates; (xii) threats and other disruptions to
our secure data centers or networks; (xiii) our ability to protect our
proprietary technology; (xiv) war or acts of terrorism; and (xv) other
one-time events and other important factors disclosed previously and from time
to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC
disclaims any obligation to update any such forward-looking statements after
the date of this release.



SOURCE EMC Corporation

Website: http://www.emc.com
Contact: Hadley Weinzierl, +1-508-293-7642, hadley.weinzierl@emc.com