AMD Names Bernd Lienhard as Corporate Vice President and General Manager, Client Business

AMD Names Bernd Lienhard as Corporate Vice President and General Manager, 
Client Business 
SUNNYVALE, CA -- (Marketwire) -- 02/05/13 --  AMD (NYSE: AMD)
announced today that Bernd Lienhard, 48, has joined the company as
corporate vice president and general manager of its Client Business
Unit, reporting to Dr. Lisa Su, senior vice president and general
manager, Global Business Units. In his role, Lienhard will apply his
22 years of experience in the semiconductor industry to lead AMD's
client business as it expands its product lineup to include
differentiated system-on-chip (SoC) solutions targeted at high-growth
mobility and traditional client markets.  
"A pivotal part of AMD's ability to win in high-growth markets is
having the right leadership team in place with a diversity of
semiconductor industry knowledge. Bernd's track record and experience
translating business strategy into operational execution across large
teams makes him the ideal leader for our client business," said Dr.
Su. "Bernd's deep background of growth across a wide range of markets
will accelerate our client business as we bring our strongest-ever
line-up of APUs and first SoCs to market in 2013 and continue our
expansion into ultraportable and ultra low-power form factors."  
Lienhard steps into his new role at an important time for AMD, as the
company prepares to accelerate its business in 2013 by executing the
delivery and launch of a new set of powerful product offerings.
Upcoming products include the newly introduced and currently shipping
"Richland" Accelerated Processing Unit (APU), as well as AMD's first
true SoC APUs, codenamed "Temash" and "Kabini," which will be the
industry's first quad-core x86 SoCs. Both APUs are scheduled to ship
to customers in the first half of 2013. 
Lienhard was most recently vice president and general manager of
Freescale Semiconductor's Networking Processor Division, with global
responsibility for product management, engineering and operations.
Prior to this role, he served as vice president and general manager
of the company's Multimedia Applications Division, a division
responsible for providing ARM application processors to the
automotive, consumer and industrial markets. 
Before Freescale, Lienhard held a variety of leadership positions at
Conexant Systems, Infineon Technologies, Siemens Semiconductor, and
Siemens Defense. 
Lienhard earned a Diplom-Ingenieur degree in electrical engineering
from Fachhochschule in Munich, Germany.  
About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its
ground-breaking AMD Accelerated Processing Units (APUs) that power a
wide range of computing devices. AMD's server computing products are
focused on driving industry-leading cloud computing and
virtualization environments. AMD's superior graphics technologies are
found in a variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit www.amd.com. 
AMD and the AMD Arrow logo, and combinations thereof, are trademarks
of Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners. 
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Public Relations:
Sarah Youngbauer
AMD Public Relations
(512) 602-3028
sarah.youngbauer@amd.com 
Investor Relations:
Irmina Blaszczyk
AMD Investor Relations
(408) 749-3398
irmina.blaszczyk@amd.com 
 
 
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